On Thursday, June 1, American Airlines unveiled a new campaign to support the Stand Up To Cancer Initiative also known as SU2C.
The emotional new campaign currently airing on national television highlights a nearly 60 American Airlines team members personally affected by the disease. In conjunction with Ambassador Bradly Cooper, the message rings clear: “Standing up is a powerful thing, but it’s never meant more than it does now.”
During the month of June, American will donate $1 to SU2C for every flight purchased on aa.com, up to $1 million.
A Strong Partnership
Although the most recent campaign launched this week, American Airlines announced their official partnership with SU2C back in April of 2016. At the time, AA revealed it would make a multi-year, multi-million dollar commitment to the organization.
As a company, American Airlines reports they are proud to collaborate with this organization which ‘supports groundbreaking research to bring innovative treatments to patients faster, so cancer patients become cancer survivors’.
AA’s Executive Vice President – People and Communications, Elise Eberwein, elaborates:
“Their mission to share research opportunities and results across a variety of populations and aggregate those findings for the betterment of all syncs up perfectly with our own calling to deliver seamless service.
Further, with an employee population of over 100,000 employees, cancer is, unfortunately, more familiar to many of us than we want. We’re hopeful that our own team members could potentially benefit from research advanced through Stand Up’s collaborative approach.”
Who / What Is SU2C?
Founded in May of 2008, Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization.
Stand Up To Cancer’s mission is ‘to raise funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives now’. They report 100% of the donations received from the public, support collaborative cancer research programs.
SU2C primarily carries out this endeavor through the distribution of monetary grants to Dream Teams – a group of experts from a number of different fields and institutions that come together to accelerate the process of finding better ways to treat cancer.
Established by film and media leaders in the industry, the goal of this organization is to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease.
Can’t Buy A Flight?
For those interesting in donating that aren’t in a position to purchase flights during this campaign, American Airlines and SU2C run an ongoing program called Miles to Stand Up. This program allows donors to earn 10 AAdvantage® miles for every $1 donated, with a minimum donation of $25 and a maximum cap of 600,000 miles earned per year.*
Have extra miles? Another viable option is American Airlines’ Miles of Hope Program which involves donating miles (in 1,000-mile increments) to support organizations that provide the most basic needs for vulnerable populations including cancer patients and their families.
Want To Learn More?
You can learn more about how American Airlines gives back to the global community here.
To learn more about Stand Up To Cancer and the unique approach they’re taking to battle the disease, visit their website here.
*terms & conditions apply