[Expired] Earn up to 37K Amex Points Through Rakuten With a LifeLock Purchase [Today Only]

Right now, Rakuten is offering 95% cash-back (or 95x Amex or Bilt Points) per $1 spent on a LifeLock subscription. This offer comes and goes, and it usually lasts for just a day, so you should act fast.

While you can opt to earn cash-back, Rakuten also allows you to earn American Express Membership Rewards or Bilt Rewards points instead of cash-back, which is usually much more rewarding. We’ll explain why later on.

In the case of this limited-time promotion, purchasing a LifeLock subscription can net you upwards of 37,000 Amex or Bilt points.

Let’s get into the details, because this deal can disappear at any time. We don’t expect it to last past today, March 17, 2026.

Get 95% Back on LifeLock With Rakuten

Rakuten is currently offering 95% cash-back (or 95x points per $1 spent) on a LifeLock subscription.

This promotion is expected to end today, March 17, so act quickly if you want to receive a big boost of Amex Membership Rewards or Bilt Rewards points (or cash-back).

In case you’re unfamiliar with LifeLock, it’s an identity theft protection program that monitors your personal information and alerts you to potential fraud. It provides credit monitoring, dark web surveillance, and identity restoration assistance if your information is compromised.

LifeLock has several annual subscription plans, including:

• Standard: $89.99
• Advantage: $179.88 for the first year, then $239.99
• Ultimate Plus for 2 adults: $395.88

Normally, Rakuten offers 10% back with LifeLock, so this is a great opportunity to score some cash-back or valuable points from this 95x/95% offer.

Earning Amex or Bilt Points vs. Cash-Back

If you wanted to earn Amex or Bilt points, purchasing the Ultimate Plus for 2 adults plan would net you 37,608 points. We value Amex points at 2.2 cents apiece, so you’d be getting over $827 in value by purchasing the most expensive subscription plan (which costs $395.88). Conversely, we value Bilt Rewards points at 2 cents each, giving you $752.16 worth of points on this purchase.

Should you opt for cash-back, your return would amount to $376. Although this means that you are effectively spending under $20 for a yearly LifeLock subscription, if you favor earning points and miles over cash-back, you will get twice as much value from the points, rather than choosing cash-back in this deal.

Nonetheless, the significantly more attractive choice for points and miles enthusiasts is the opportunity to purchase Amex or Bilt points at a rate of only 1.05 cents each, along with the added benefit of identity and credit monitoring services. Using that same math,

Final Thoughts

Even if you weren’t thinking about buying an identity theft protection service from LifeLock, this offer is intriguing enough for you to consider — particularly if you’re earning Amex or Bilt points rather than cash-back while shopping through the Rakuten portal.

Keep in mind that these offers don’t last long. If you’re interested, we suggest making a purchase today. And be sure to set your earnings as Amex or Bilt Rewards points (rather than cash-back) before purchasing the LifeLock subscription. This will maximize the return on your purchase.