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Earn up to 37K Amex Points Through Rakuten With a LifeLock Purchase [Today Only]

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Juan Ruiz
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Juan Ruiz

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Juan has extensive experience in writing and editing content related to credit cards, loyalty programs, and travel. He has been honing his expertise in this field for over a decade. His work has been ...
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Ryan Smith

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Ryan completed his goal of visiting every country in the world in December of 2023 and is letting his wife choose their destinations, including revisiting some favorites. Over the years, he’s written ...
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Right now, Rakuten is offering 95% cash-back (or 95x Amex points) per $1 spent on a LifeLock subscription. This offer comes and goes, and it usually lasts for just a day, so you should act fast.

While you can opt to earn cash-back, Rakuten also allows you to earn American Express Membership Rewards points instead of cash-back, which is usually much more rewarding.

In the case of this today-only promotion, purchasing a LifeLock subscription can net you up to 37,000 American Express Membership Rewards points.

Let’s get into the details, because this deal can disappear at any time.

Get 95% Back on LifeLock With Rakuten

Rakuten is currently offering 95% cash-back (or 95x Amex points per $1 spent) on a LifeLock subscription. This promotion ends today, so act quickly if you want to receive a big boost of Amex Membership Rewards points (or cash-back).

Rakuten LifeLock
Image Credit: Rakuten

In case you’re unfamiliar with LifeLock, it’s an identity theft protection program that monitors your personal information and alerts you to potential fraud. It provides credit monitoring, dark web surveillance, and identity restoration assistance if your information is compromised.

LifeLock has 3 annual subscription plans:

  • Standard: $89.99
  • Ultimate Plus: $239.88
  • Ultimate Plus for 2 adults: $395.88

Normally, Rakuten offers 10% back with LifeLock, so this is a great opportunity to score some cash-back or valuable points from this 95x/95% offer.

Amex Membership Rewards Points vs. Cash-Back

If you wanted to earn Amex points, purchasing the Ultimate Plus for 2 adults plan would net you 37,608 points. We value Amex points at 2.2 cents apiece, so you’d be getting $827 in value by purchasing the most expensive subscription plan (which costs $395.88).

Amex Platinum Card and Amex Business Platinum Card
Image Credit: Katie Seemann

Should you opt for cash-back, your return would amount to $376. Although this means that you are effectively spending under $20 for a yearly LifeLock subscription, if you favor earning points and miles over cash-back, you will get more than twice as much value from the points than cash-back in this deal.

Nonetheless, the significantly more attractive choice for points and miles enthusiasts is the opportunity to purchase Amex points at a rate of only 1.05 cents each —- along with the added benefit of identity and credit monitoring services.

Hot Tip:

Refer a friend to Rakuten and you’ll both earn $30 or 3,000 points!

Final Thoughts

Even if you weren’t thinking about buying an identity theft protection service from LifeLock, this offer is intriguing enough for you to consider — particularly if you’re earning Amex points rather than cash-back when shopping through the Rakuten portal.

Keep in mind that these offers don’t last long. If you’re interested, we suggest making a purchase soon. And be sure to choose Amex points (rather than cash-back) as your Rakuten earning preference before purchasing the LifeLock subscription. This will maximize the return on your purchase.

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About Juan Ruiz

Juan has extensive experience in writing and editing content related to credit cards, loyalty programs, and travel. He has been honing his expertise in this field for over a decade. His work has been featured in various prestigious publications, such as USA Today, CNN Underscored, Forbes and The Points Guy. Juan is the visionary behind JetBetter, a premier award booking concierge service.

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