“Shark Tank” has taken the country by storm ever since its first season aired in 2009. In each episode, we witness promising entrepreneurs pitch their ideas to a panel of self-made, multi-millionaires (“sharks”) in the hopes of securing funding for their burgeoning businesses. Since the hit show’s inception, the host of business-savvy “sharks” have invested well over $25 million, turning down or investing in products that are now ubiquitous in American households –– think Ring Video Doorbell or Scrub Daddy Sponges.
At Upgraded Points, we can’t get enough of this nail-biting show that rewards the entrepreneurial spirit! We dove into the “Shark Tank” archives to find out which “Shark Tank” products are most popular in each state and nationwide, based on Google search volume. Read on to see which states are home to the most top-selling products and which “Shark Tank” product is most-Googled in your state.
We started with 46 search terms, which represented 46 of the best-selling “Shark Tank” products since the show’s inception, according to Investopedia and Mental Floss. Using Google Trends, we analyzed the search volume of all 46 products over the past five years (June 2017 to June 2022) to find the most-searched “Shark Tank” product in every state and nationwide. Lastly, we tallied the founding states of the best-selling “Shark Tank” products to see which states are home to the most top-selling products.
United States of Shark Tank
According to Google searches, the Drop Stop Car Seat Gap Filler is the most popular “Shark Tank” product in the U.S. and is most searched in 6 states: Arkansas, Iowa, Kansas, Michigan, Montana, and South Dakota. The coveted gap filler was funded by Lori Greiner, nicknamed the “warm-blooded shark” as she’s invested $9.5 million over the show’s lifetime.
Hot Tip: We ran the shark names through Google Trends, as well, for good measure and Lori is the most-Googled shark by far, most-searched in 25 states, followed by Kevin O’Leary, most-searched in 11 states.
When it comes to “sniffing out” profitable products, sometimes sharks miss the mark. Many popular “Shark Tank” products featured on the show were rejected by the shark panel but went on to be cash cows. Ring Video Doorbell is the perfect example. After the doorbell was passed up by show investors in Season 5, Ring was acquired by Amazon, making millions as a result. The top-selling video doorbell is most-searched in Georgia and Texas.
Another example is the Aquapaw Pro Pet Bathing Tool. The easy-to-use, dog grooming kit was declined by sharks on Season 10, but has earned rave reviews and is sold via top pet retailers like Petco and Chewy.com. The tool is most-searched in 3 states: Florida, Illinois, and Maryland.
The Bouqs (flower delivery), most searched in Washington, D.C., and Chef Big Shake (shrimp burgers), most searched in Alabama, are other products that didn’t get shark funding but have achieved financial success since their appearance on the show.
The Most Popular Shark Tank Products in America
As mentioned above, when it comes to the most popular “Shark Tank” product, overall, the Drop Stop Car Seat Gap Filler takes the cake. The runner-up is another Lori Greiner-funded product, Scrub Daddy Sponges, most searched in 5 states and now earning $500,000 in online store revenue per month, partially due to its fruitful TikTok marketing strategy. Americans also seem to be particularly curious about the Aquapaw Pro Pet Bathing Tool, Cousins Maine Lobster food trucks, and Everlywell Food Sensitivity Test, each the most-searched in 3 states.
Founding States of Top-selling Shark Tank Products
California –– and in particular, Los Angeles and San Diego –– are proven hubs for best-selling “Shark Tank” products. Out of the nearly 50 products analyzed in our study, 9 were found in California, including the Ring Video Doorbell, the Drop Stop Car Seat Gap Filler, and Tipsy Elves.
Utah and Texas are also breeding grounds for “Shark Tank” entrepreneurship. 5 products were found in Utah (including the Squatty Potty), while 4 products were found in Texas (including the Everlywell Food Sensitivity Test). Piquing the interest of celebrities like Dr. Oz and Howard Stern, the Squatty Potty has earned over $175 million in total sales, while the Everlywell Food Sensitivity Test is helping people across the country detect which foods they may want to avoid based on IgG reactivity.
That wraps up our study on the most popular “Shark Tank” products around the U.S. Whether you’re buying The Comfy’s wearable sherpa blanket or a pair of Bombas ankle socks, there’s a Shark Tank product out there for just about everyone. We can’t wait for Season 14’s September 2022 premiere to see which innovative concepts the sharks invest in next!
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