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Four Seasons Opens Naples Beach Club, Bringing a New Level of Luxury to Florida’s Gulf Coast

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Juan Ruiz
Edited by: Ryan Smith
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Southwest Florida just scored a major luxury upgrade.

For years, The Ritz-Carlton, Naples, has been the area’s marquee resort — though now there’s a new kid in town. The long-anticipated Naples Beach Club, A Four Seasons Resort, is officially open and welcoming guests.

With nightly rates starting around $950, a prime Old Naples location, and impressive amenities, here’s what travelers need to know about this standout new resort.

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Inside the New Naples Beach Club, A Four Seasons Resort

Set on 125 acres and 1,000 feet of white-sand beach, the Naples Beach Club, A Four Seasons Resort features 220 rooms and suites, starting with spacious 532-square-foot standard rooms. The lineup also includes 57 premium suites and the upcoming 7,000-square-foot Sabal Suite, set to debut in 2026.

Every room includes a furnished terrace with ocean views, spacious interiors, walk-in closets, and touches like sea-glass chandeliers and lacquered minibars in flamingo pink or periwinkle blue.

The resort offers 5 dining venues, including the return of the iconic HB’s beachfront restaurant, the refreshed Sunset Bar, and The Merchant Room by 2-time James Beard Award winner Gavin Kaysen.

FSNaples 092025 JoeThomas v3 13 1
Image Credit: Naples Beach Club, A Four Seasons Resort

A 30,000-square-foot Sanctuary Spa, 2 pools with cabanas, a racquet club with 6 Har-Tru courts, a rooftop lap pool, and quick access to Naples’ shopping districts round out the experience.

The resort also sits within a larger master-planned coastal community that will eventually include 153 luxury residences, a Tom Fazio-designed 18-hole golf course, and additional amenities opening in 2026, such as a sports-centric gastropub, bowling alley, kids club, and boutique cinema.

While the property does not yet appear in The Edit by Chase Travel or Amex Fine Hotels + Resorts, we’d be surprised if it doesn’t join those collections soon. That would make it even easier for travelers to book this hotel with added perks like on-property credits, upgrades, and late checkout.

A quick scan of the Naples Beach Club, A Four Seasons Resort booking calendar shows nightly rates starting around $950 for summer 2026, which is considered low season in Florida — a strong indicator that prices will rise significantly during peak winter demand.

Four Seasons Naples Cash Rates
Image Credit: Four Seasons
Bottom Line:

The Naples Beach Club, A Four Seasons Resort, brings a fresh, luxury option to a market long anchored by The Ritz-Carlton, Naples. With its beachfront setting, large rooms, and deep lineup of amenities, it adds a new level of luxury to Southwest Florida — and gives travelers another strong contender when booking a stay in Naples.

Final Thoughts

The opening of the Naples Beach Club, A Four Seasons Resort, adds an exciting new option for travelers headed to Southwest Florida. With the resort now welcoming guests — just in time for the holidays — visitors have a fresh, luxury-filled way to experience Naples’ beaches, dining, and laid-back coastal vibe.

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About Juan Ruiz

Juan is a leading expert in credit cards, loyalty programs, and airlines and hotels, with over a decade of experience helping readers and clients maximize points, miles, and travel value. His insights have appeared in prestigious outlets including USA Today, Travel & Leisure, CNN Underscored, Forbes, and The Points Guy, where he’s known for making complex travel strategies accessible and actionable. As the founder of JetBetter, Juan turns the complex world of points and miles into effortless, high-value travel, guiding clients through award redemptions, uncovering maximum value, and delivering stress-free, expertly planned trips that both travelers and industry insiders rely on.

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