A Boutique Rebrand in Savannah, JW Marriott’s First All-Inclusive Delayed, and More Hotel News

Hotel brands moved a lot of pieces this week, from an Autograph Collection rebrand in Savannah to the debut of JW Marriott’s first all-inclusive resort and a batch of new signings from Hilton, IHG, and Marriott.

Let’s take a look at everything you may have missed this week.

Hotel Openings

Hotel Orielle, Autograph Collection

The former Bohemian Hotel Savannah Riverfront has been reimagined as Hotel Orielle, Autograph Collection on West Bay Street in the Historic District. The rebrand introduces a new rooftop signature experience, a locally inspired art collection, and a refreshed culinary direction. Guests can choose a river-view suite or a corner room over the Historic District, and a Stay for Breakfast package includes breakfast for 2.

Rooms start at $240 per night or 56,000 Marriott Bonvoy points.

JW Marriott Tucson Starr Pass Completes Renovation

The JW Marriott Tucson Starr Pass has completed a comprehensive renovation of its 115,000-square-foot meeting and event space, adding desert-modern design and upgraded technology. The property now offers 38 event spaces, including Tucson’s largest ballroom at 20,000 square feet, as well as 575 refreshed rooms and suites.

Nights start at $320 or 40,000 points.

Upcoming Hotels

JW Marriott’s First All-Inclusive Pushes Back Opening Date

The first JW Marriott all-inclusive was supposed to open this week in Guanacaste, Costa Rica. However, the property is now advertising an opening date of September 30, 2026.

A conversion of the former Dreams Las Mareas site, the 415-room JW Marriott Costa Elena includes a Griffin Club hotel-within-a-hotel, massive pool, and the Spa by JW. There are 11 food and drink options, along with a culinary school and a standalone root beer stand as a nod to brand heritage.

Rooms start at $500 per night for double occupancy. Redemptions using Marriott Bonvoy points start at 110,000 points per night.

Signia Hilton Naples Grande Beach Resort (January 2027)

Hilton signed the 474-room property that will become the Signia Hilton Naples Grande Beach Resort, the brand’s debut on Florida’s Gulf Coast. Reservations after January 1, 2027, are live on Hilton.com. The property has direct access to 3 miles of white-sand Gulf Coast beach, includes 50 villas, and offers a luxury spa, multiple pools, and championship tennis.

Rare dates cost around $700, but prices around $1,000 are more common. Hilton Honors award nights start at 95,000 points.

Marriott and CP Group Sign 3 Hotels in New Zealand (2027 and Beyond)

The agreement with CP Group brings 3 new hotels to New Zealand’s North Island: Rotorua Marriott Hotel (a conversion of the Arawa Park Hotel opening late 2027), The Official Auckland, Autograph Collection (2028 opening), and Fable Wellington, Autograph Collection (2029 opening). These represent 3 Marriott brand debuts in the respective cities.

Tapestry Collection Will Debut in London (2028)

Hilton signed the 153-room London Bridge Hotel as the lifestyle brand’s first location in the UK capital. It is expected to open in early 2028 after a $16 million transformation.

Staybridge Suites Coming to Australia (Various)

IHG and ALAND signed a Master Development Agreement to develop at least 15 Staybridge Suites hotels across Australia. The first 2 franchise agreements cover a 130-room hotel in Sydney Parramatta, and a 112-room property in Sydney Leppington.

InterContinental Sapa Residences (No Opening Date Yet)

IHG and Alphanam Group will develop The Residences at InterContinental Sapa Resort in Vietnam’s Muong Hoa Valley. The project includes 79 branded villas and, upon completion, will become the highest-altitude InterContinental-branded residential villa project in the world.

Other Industry News

• Marriott filed a trademark for “Marriott Bonvoy Brilliant Business,” which follows a survey floating a $600 annual fee last December. If it’s at all similar to the consumer-focused Marriott Bonvoy Brilliant^® American Express^® Card, it will offer numerous premium perks.
• The Ritz-Carlton Yacht Collection opened bookings for summer 2028, with 52 Mediterranean and Northern Europe voyages aboard Evrima and Ilma from late April through October. New ports of call include Gijón, Spain, and Portovenere, Italy.

Final Thoughts

There’s rarely a quiet week in the hotel world. Marriott’s Autograph Collection has reshaped a familiar Savannah property, JW Marriott planted its first all-inclusive flag in Guanacaste, and Hilton, IHG, and Marriott announced signings across 3 continents. If the Marriott Bonvoy Brilliant Business trademark turns into an actual card, points collectors may have another premium option to weigh by the end of next year.

We’ll be back next week with more hotel industry updates.