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JetBlue Now Serving Non-alcohol Craft Beer on Flights

Daniel Ross's image
Daniel Ross
Daniel Ross's image

Daniel Ross

Senior Content Contributor

671 Published Articles 1 Edited Article

Countries Visited: 56U.S. States Visited: 17

Daniel has loved aviation and travel his entire life. He earned a Master of Science in Air Transport Management and has written about travel and aviation in publications like Simple Flying, The Points...

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Don’t drink alcohol? No worries — JetBlue’s got you covered.

From May 1, 2023, Athletic Brewing Company’s non-alcohol craft beer will be available for purchase on your next JetBlue flight.

“We’re excited to take flight with JetBlue and allow flyers to relax at 35,000 feet with a great-tasting alternative to full-strength brews,” said Bill Shufelt, Athletic Brewing Co-founder and CEO.

Let’s pop the can on the details.

JetBlue Now Offering No-booze Beer on Flights

In times when more Americans than ever before are significantly reducing their alcohol consumption, JetBlue has made some changes to its onboard drinks menu to reflect the trend.

From the beginning of May, passengers can now opt to enjoy a refreshing can of Athletic Brewing Company’s best-selling Upside Dawn craft beer.

In doing so, JetBlue becomes the first U.S. airline to offer any type of non-alcoholic beer in the skies.

This is a testament to JetBlue and its desire to keep the needs and wishes of its customers at the forefront of its decisions.

JetBlue A320 Seat back Screens
Inside the Core (economy) cabin of a JetBlue Airbus A320 where passengers can now enjoy cans of Athletic Brewing Company’s Upside Dawn, an alcohol-free craft beer. Image Credit: JetBlue

“In our continued effort to provide customers with an onboard experience customized to their needs and preferences, JetBlue is proud to be the first major U.S. airline to serve non-alcoholic beer,” said Mariya Stoyanova, Director of Product Development at JetBlue. “We’re thrilled to partner with industry leader Athletic Brewing to offer our customers the refreshing, balanced taste of a classic craft Golden without the alcohol.”

Not only are cans of Upside Dawn completely alcohol-free, but the brew has also won numerous global awards for its quality and beer-like taste.

During the production process of the delicious-tasting, alcohol-free, 45-calorie craft beer, Athletic Brewing Company also crafts its Upside Dawn to remove gluten (though it is unable to rule out the possibility of traces).

Bottom Line:

May is a month of exciting changes for JetBlue: its new alcohol-free craft beer is now available to purchase on flights and as of May 10, a big update is coming to its TrueBlue loyalty program.

Final Thoughts

Whether you’re tee-total, or just fancy the taste of beer without the affects of the alcohol, you can now do so when flying JetBlue thanks to its new partnership with Athletic Brewing Company.

Cheers to JetBlue and its first-of-a-kind partnership. It would be great if this became a new trend that sparks other airlines to follow suit.

Daniel Ross's image

About Daniel Ross

Daniel has loved aviation and travel his entire life. He earned a Master of Science in Air Transport Management and has written about travel and aviation in publications like Simple Flying, The Points Guy, and more.


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