Edited by: Nick Ellis
& Juan Ruiz
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This year, Marriott International celebrated the inauguration of its 500th luxury hotel, the St. Regis Riyadh, the first of several luxury hotels to be completed by the end of 2023.
Now the largest hotel chain in the world has an ambitious plan to add more than 200 luxury hotels, with 24 of those expected to be open by 2024.
Here’s what luxury travelers and Marriott Bonvoy loyalists can look forward to soon from Marriott International.
This year, we saw luxury hotel openings like The St. Regis Chicago, W Edinburgh, and JW Marriott Masai Mara Lodge, among many others. The following are some of the 2 dozen all-new properties expected to open in 2024:
Despite the anticipated opening of W Prague next year, the W brand will focus mostly on the transformation of notable properties throughout the U.S. in 2024. Soon-to-be-renovated properties will include W New York – Union Square, W Hollywood, W Austin, and W New Orleans – French Quarter.
A new generation of luxury travel has emerged since the global pandemic, and Marriott is rising to the occasion to meet the need in a big way.
Marriott International’s Senior Vice President of The Ritz-Carlton and St. Regis Hotel & Resorts explained the company’s push to expand its luxury portfolio. She says of their longtime and future guests, “Guests are now focusing on new destinations, ethical escapes, and a desire to champion social practices so that travel remains sustainable for generations to come.”
The brand promises what it calls “nu-luxury frontiers,” which it defines as escapes that break boundaries to combine its guest’s desires for authenticity with adventure and exclusivity.
Marriott understands that today’s luxury traveler expects more than simply gourmet food and luxurious toiletries. Marriott appears to be ready to meet the demands of post-pandemic vacationers, who are looking for more from their stays.
Marriott Bonvoy members will soon be able to redeem their hard-earned points at even more lavish properties in the future.
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