St. Regis Announces New St. Regis Estates Brand With First Location in Orange County, California

Updated: December 3, 2025, 11:33am CST

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St. Regis Estates: What To Know About the Brand’s New Luxury Tier
Final Thoughts

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The St. Regis Hotels & Resorts brand — already known for its ultra-luxury reputation — is adding an even more elevated brand with the launch of its newest brand: St. Regis Estates.

The new brand will focus on properties with a strong sense of history, expansive grounds, and a more residential, estate-like feel. The first estate will debut in 2027 at The Resort at Pelican Hill in Newport Beach, California.

Here’s everything you need to know about the debut of the ultra-luxurious St. Regis Estates brand.

St. Regis Estates: What To Know About the Brand’s New Luxury Tier

St. Regis Hotels & Resorts is launching St. Regis Estates, a new tier meant for properties with real history, large grounds, and a slower, estate-style approach to luxury. And the first one is coming to Southern California.

The Resort at Pelican Hill has stood as an independent, standalone luxury resort and has never carried a major hotel brand flag until entering into a management agreement with Marriott earlier this year. So this transition to The Resort at Pelican Hill, a St. Regis Estate, in 2027, marks the first time the property will be a true part of any global hospitality brand — and the first time it will operate under the St. Regis name.

the resort at pelican hill st regis estate — Image Credit: The Resort at Pelican Hill, a St. Regis Estate

Guests can expect updated bungalows and villas, a new chef-led dining program, a revamped bar and lobby, and upgrades to the Coliseum Pool, spa, and golf facilities. The resort will also add spaces geared toward longer stays, like an upgraded Villa Clubhouse, a Social Club, and a new poolside café.

St. Regis will bring in its signature perks — including butler service, afternoon tea, and sabrage — but with a local, coastal twist.

Pelican Hill was chosen to launch the Estates concept thanks to its coastal setting, Italian-inspired architecture, and already-established reputation as a popular retreat getaway.

Hot Tip:

Because St. Regis Estates is a brand-new tier, it’s still unclear how many Marriott Bonvoy points a night The Resort at Pelican Hill will command once reservations open. Marriott hasn’t released any details yet, but the property is expected to be bookable with points after it officially joins the portfolio. We’ll update this story as soon as redemption details become available.

Final Thoughts

St. Regis is already one of Marriott’s most luxurious brands, and the launch of St. Regis Estates pushes that bar even higher. With The Resort at Pelican Hill set to debut as the first Estate in 2027, Southern California will become the testing ground for this new, heritage-focused tier.

We’ll be keeping an eye on the transformation and will share more details — including redemption possibilities, rooms, and on-property experiences — as the opening gets closer.