Virgin Hotels Opens Inaugural London Property in Shoreditch

Updated: December 2, 2024, 4:24am CST

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Virgin Hotels London-Shoreditch Opens Its Doors
How To Book Virgin Hotels London-Shoreditch
Final Thoughts

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Sir Richard Branson’s Virgin Hotels brand has opened its first hotel in London, expanding its footprint in the U.K.

Virgin Hotels London-Shoreditch is the brand’s third property in the U.K., but its first in London, the capital of both England and the U.K. Here’s all you need to know about the debut.

Virgin Hotels London-Shoreditch Opens Its Doors

Virgin Hotels, the luxury lifestyle hospitality brand from Richard Branson’s Virgin Group, made its debut in London today.

The 120-room property is located in the vibrant Shoreditch neighborhood, nestled in the dynamic and diverse area of East London.

The Virgin Hotels London-Shoreditch has a street-level lobby lounge and café that will transform into the pop-up Commons Club, Virgin Hotels’ flagship food and beverage concept. Later in the year, it will be converted into an exciting new space.

Junction DeskWide VirginHotels London Shoreditch — Image Credit: Virgin Hotels

Guests at the hotel can enjoy complimentary access to a range of amenities, including a rooftop bar, swimming pool, restaurant, gym, and treatment rooms.

“We are absolutely delighted to be opening our first London hotel today – our 17th property in the Virgin Hotels Collection,” said James Bermingham, CEO of Virgin Hotels Collection. “This is the beginning of an exciting journey to bring our Virgin Hotels brand to life in this spectacular building, and we can’t wait to share it with our guests and create some Virgin magic in Shoreditch.”

How To Book Virgin Hotels London-Shoreditch

While Virgin Hotels is part of the Virgin Red loyalty program, it’s not yet possible to redeem Virgin points for stays (except for one-off promotions that sometimes appear on this page).

The nightly rates for Virgin Hotels London-Shoreditch start at £300 ($382) per room per night.

Virgin says that guests “soon will also be able to redeem their points for future stays at Virgin Hotels London-Shoreditchsoon.” Once that happens, it should be possible to transfer and book Virgin Hotels with the major transferable currencies: Chase Ultimate Rewards, Capital One Miles, American Express Membership Rewards, Marriott Bonvoy, and Citi ThankYou Rewards.

Hot Tip:

For some of the best ways to redeem Virgin Red points for flights, check out our guide to redeeming for Virgin Atlantic Flying Club.

Final Thoughts

This new opening in London is a result of the Virgin Group’s focused effort to establish a presence in luxury lifestyle in certain cities globally.

Virgin’s portfolio now boasts 9 hotels in various cities, including Chicago, Dallas, Edinburgh, Las Vegas, Nashville, New Orleans, New York City, Glasgow, and the newest addition, London in the Shoreditch neighborhood. Furthermore, new locations in Miami and Denver are planned for 2025, along with the exciting launch of Virgin Residences.