W Hotels To Rebrand, W Hollywood To Be First New Property With Updated Look and Feel

Rebranding can be an exciting way to revitalize a brand’s image and attract new customers.

W Hotels, a member of the Marriott Bonvoy program, has long been one of the massive hotel chain’s flashiest premium lifestyle brands. Now, W Hotels is shaking things up with a rebrand, and W Hollywood in Los Angeles is set to be the brand’s first flagship property to show off its new design and vibe.

Let’s dive into the details!

W Hollywood To Be Flagship Property of Rebrand

W Hotels, a member of Marriott Bonvoy — which has more than 30 hotel brands — has decided to evolve and refine its brand to cater to the evolving demands of travelers and a new era of luxury hospitality.

And the brand has chosen the 319-room W Hollywood to be the first of its sort to embody the brand’s new image and kick off its relaunch.

The completely transformed W Hollywood will resemble a cozy home tucked away in the Hollywood Hills but will be nestled in the vibrant heart of Hollywood. It’s only fitting that W Hotels selected this location as its flagship property to unveil its exciting new rebrand.

Aside from a refreshed look and feel in its suites, rooftop bars, and ambiance, the W Hollywood will feature a revamped fitness center named FIT. This fitness center will feature stunning views of Hollywood Boulevard, representing the brand’s dedication to meeting the needs of contemporary travelers who place a high importance on wellness when traveling.

The W Hollywood will also have The Great Room, a versatile event space with moveable bars, tables, and furnishings for a variety of layouts. On the same floor, 11 conference rooms spanning 35,000 square feet will accommodate groups and business guests.

“We are thrilled to welcome guests back to experience the newly reimagined W Hollywood,” said Nick Rimedio, General Manager, W Hollywood. “Our team is dedicated to providing an unexpected spin on luxury with exclusive programming, unique design features, and elevated service one only finds at a W Hotel.”

Final Thoughts

The W Hollywood will premiere W Hotels’ new branding, including a fresh appearance and a more refined feel while maintaining the hip factor W Hotels is known for. We’re excited to check out this newly-transformed hotel the next time we visit West Hollywood!