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James (Jamie) started The Forward Cabin blog to educate readers about points, miles, and loyalty programs. He’s spoken at Princeton University and The New York Times Travel Show and has been quoted in...
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Alaska Airlines has added some new benefits for its top tier MVP Gold 100K members, a status that was newly introduced into the Mileage Plan program late last year. MVP Gold 100K is Alaska Airlines’ highest elite status tier, and it comes with a host of benefits to make travel better.
How To Earn MVP Gold 100K
To earn Alaska MVP Gold 100K is no easy feat — you need to fly at least 100,000 miles a year on Alaska or partner airlines or fly 140 segments, with at least 24 of those flights being on an actual Alaska Airlines plane. You can compare this to the next down tier of MVP 75K where you only need to fly 75,000 miles or 90 segments, with 12 flights being on Alaska. Clearly, this top-tier status is meant to match similar requirements that have been published by American, United, and Delta.
Alaska MVP Gold 100K elites will now get to choose 1 of these 4 new Choice Benefit perks once they achieve status each year:
50,000 Bonus Miles — As this is in addition to the 50,000 miles you earn when you achieve MVP Gold 75K status, this would be a total of 100,000 bonus miles earned each year, which can be used for a round-trip business class flight to Europe, for example.
Complimentary Wi-Fi on All Alaska Airlines-operated Flights — Alaska Wi-Fi is $8 per flight, or $50 for a monthly pass (where you don’t benefit unless you take 6 flights or more a month), so you need to consistently value using Wi-Fi on most flights for this perk to make sense for you.
Gifting MVP Gold Status to 1 Person — Depending on if you have someone to give the status to, this benefit may not be as valuable for you.
Alaska Lounge Membership — Membership for the Alaska Lounge is valued at a minimum of $350 (as this is the base price for membership for an elite member).
Final Thoughts
These new Choice Benefit perks can be really valuable, and certainly make the jump from MVP Gold 75K to MVP Gold 100K seem worth it. If you’re an Alaska Airlines loyalist and fly the necessary 100,000 miles per year, you can look forward to some cool new benefits.