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Hilton Honors Devalues Points Again, Raises Award Rates at Top Properties

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Ryan Smith
Edited by: Juan Ruiz
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Hilton Honors has quietly increased the number of points required for award redemptions at some of its most sought-after properties — again.

Let’s dive into what’s changed and what it means for Hilton Honors members.

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Hilton Increases Points Pricing at Some Hotels

Members previously reported significant increases in the number of points required for standard room redemptions at high-end Hilton properties when redeeming their Hilton Honors points. While not all hotels were affected, these increases primarily targeted properties already known for their high award costs. And now, we’re seeing a price hike again on some of these aspirational properties.

Here are some examples of the changes in the maximum nightly award rates:

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Hotel Name

Location

Previous Price

New Price

Conrad Bora Bora Nui

French Polynesia

120,000

130,000

Calala Island

Calala Island, Nicaragua

150,000

200,000

Waldorf Astoria Osaka

Osaka, Japan

100,000

120,000

Waldorf Maldives Ithaafushi

Maldives

150,000

200,000

Hermitage Bay

Hermitage Bay, Antigua

150,000

190,000

Waldorf Astoria Grand Wailea

Maui, Hawaii

120,000

150,000

Waldorf Astoria Los Cabos Pedregal

Los Cabos, Mexico

140,000

190,000

Remember that these rates won’t be available every night. You can see prices in the millions of points when standard rooms aren’t available, such as this calendar for the Waldorf Astoria Los Cabos Pedregal in Baja California, Mexico:

Waldorf Los Cabos Points Redemptions
Award rates at the Waldorf Astoria Los Cabos Pedregal. Image Credit: Hilton

These increases typically range from 10,000 to 50,000 points per night and disproportionately impact properties where members aim to maximize the value of their points.

Putting This Into Perspective

This is far from Hilton Honors’ first devaluation. Over the past decade, Hilton has slowly chipped away at the transparency and value of its loyalty program:

Dynamic pricing means that redemption rates often rise without formal announcements, leaving members to discover these changes on their own. Hilton has also introduced variable pricing tiers at some properties, where standard room rates fluctuate by 5,000 to 20,000 points per night depending on the date.

Despite these increases, Hilton Honors points can still provide value at high-end properties, particularly when cash rates are astronomically high. For example, redeeming 140,000 points per night at the Waldorf Astoria Los Cabos may still represent good value compared to paying $1,500+ per night. However, for members seeking to maximize points at midtier properties, the program continues to lose its appeal.

Hot Tip:

There were numerous other devaluations in 2024 that should have greater (meaning worse) impacts on award travel.

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Final Thoughts

No one enjoys a devaluation, and Hilton’s latest changes are yet another reminder of the challenges posed by dynamic pricing. The lack of transparency only amplifies the frustration, as members are left in the dark about what their points will actually get them. While these increases aren’t catastrophic, they do erode the value of Hilton Honors points, particularly for aspirational redemptions.

For those planning Hilton stays, the takeaway is clear: If you’re eyeing a redemption at a high-demand property, book sooner rather than later. With Hilton Honors’ history of creeping devaluations, it’s only a matter of time before award rates climb higher still.

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About Ryan Smith

Ryan completed his goal of visiting every country in the world in December of 2023 and is now revisiting some favorites. Over the years, he’s written about award travel and credit cards for publications like AwardWallet, The Points Guy, USA Today Blueprint, CNBC Select, Tripadvisor, Point.me, Forbes Advisor, and more.

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