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Hyatt Plans Big Expansion in Europe and Africa

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Victoria M. Walker
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Victoria M. Walker

Senior Content Contributor

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Victoria holds a B.A. in Broadcast Journalism from the Howard University School of Communications and is an award-winning journalist, travel reporter, and the founder of the “Carrying On with Victoria...
Edited by: Juan Ruiz
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Juan Ruiz

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Juan has extensive experience in writing and editing content related to credit cards, loyalty programs, and travel. He has been honing his expertise in this field for over a decade. His work has been ...

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Hyatt has exciting plans to expand its presence in Europe and Africa by introducing new properties in countries like Austria, Greece, Italy, Portugal, South Africa, Spain, and the United Kingdom by 2024.

There’s a lot to cover, so let’s dive right into this news!

New Properties Coming to Rome, Johannesburg, and More

The new hotels will span several brands: AluaSoul, Destination by Hyatt, Dreams, Hyatt House, Park Hyatt, Thompson, and Zoëtry.

Here’s a sneak peek at some of the new hotels coming this year:

  • AluaSoul Costa Adeje: This resort in Tenerife will have 226 rooms and is expected to open at the end of 2024.
  • Palace de Muro: This resort will have 184 rooms and is scheduled to open this year.
Alua Soul Adeje. Image Credit: Hyatt

Hyatt has a robust pipeline of 70 hotel openings planned for Europe, Africa, and the Middle East.

Other hotels opening in 2024 include Hyatt House Leeds and Hyatt Place Leeds, Park Hyatt Johannesburg, and Park Hyatt London River Thames.

“We are incredibly pleased with the scaled growth we have been able to achieve for our brands throughout Europe, Africa, and the Middle East in 2023,” said Javier Águila, group president of EAME, Hyatt.

Booking Hyatt Hotels With Points

The World of Hyatt loyalty program still utilizes an award chart, setting it apart from other hotel chains. Hyatt’s award chart is divided into 2 buckets: all-inclusive and hotels. All-inclusive resorts operate on a Category A through F system, where awards start at 12,000 points per off-peak night and up to 58,000 points per peak night.

Hotels operate on a more standard award chart, with Category 1 through 8 properties. The lowest-cost Category 1 properties start at 3,500 points per night (off-peak), while Category 8 properties start at 35,000 points per night.

World of Hyatt points aren’t easy to earn but are considered some of the most valuable hotel points out there. If you’re interested in earning Hyatt points, you have several options, from opening 1 of Hyatt’s co-branded credit cards to transferring Bilt Rewards or Chase Ultimate Rewards to the program.

Hot Tip:

Is the World of Hyatt program still a mystery to you? Check out our in-depth World of Hyatt loyalty program review!

Final Thoughts

Hyatt doesn’t have the most prominent presence in Europe, Africa, or the Middle East. That’s why this expansion is a big deal, as Hyatt loyalists will be able to earn and redeem points at more properties in the region. While we wait for more news, check out the best Hyatt hotels to book with points!

Victoria M. Walker's image

About Victoria M. Walker

Victoria holds a B.A. in Broadcast Journalism from the Howard University School of Communications and is an award-winning journalist, travel reporter, and the founder of the “Carrying On with Victoria M. Walker” newsletter.

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