Marriott Unveils Newest Midscale Brand, Four Points Express by Sheraton

Four Points Express by Sheraton is Marriott’s newest brand and will provide affordable stays to guests in popular tourist destinations outside of the U.S. Here’s a closer look at the growth plans of this newest brand from this major hotel giant.

Four Points Express by Sheraton Brand

What will set Four Points Express by Sheraton hotels apart is that it will primarily be launched abroad.

The debut U.K. location, Four Points Express by Sheraton London Euston, is set to launch in Central London in 2024, offering 201 guest rooms. In Türkiye, 2 properties have been confirmed: Four Points Express by Sheraton Antalya Lara in Antalya and Four Points Express by Sheraton Bursa Nilüfer in Bursa.

“We’re delighted to be fuelling Marriott International’s midscale growth with the launch of Four Points Express by Sheraton,” said Satya Anand, President, Europe, Middle East and Africa (EMEA), Marriott International. “This new brand has been thoughtfully researched, designed, and localized to deliver midscale travelers the fundamentals of a stay that meets every trip purpose at the right price point.”

Earn and Redeem Marriott Bonvoy Points

Marriott is growing in the midscale hotel segment, and guests can expect comfortable yet spacious rooms and complimentary Wi-Fi.

We can expect that Marriott Bonvoy members will be able to earn and redeem points at Four Points Express by Sheraton, just like any other brand under Marriott’s umbrella.

Final Thoughts

Marriott is going all in on the midscale segment with its newest brand, Four Points Express by Sheraton hotels. We look forward to seeing what the guest rooms and point redemptions will look like in the near future.