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After initially announcing it in November 2021, Qantas has officially launched its all-new Green elite-status tier.
As of March 9, 2022, Qantas is incentivizing its frequent flyers by awarding them with points and a new level of elite status for making sustainable life and travel choices.
“This program makes it easier for frequent flyers to make more sustainable choices, at home and when they travel, and rewards them when they do,” said Olivia Wirth, Loyalty CEO at Qantas.
Here’s what you should know about this industry-first sustainability initiative.
First things first: the new Green tier does not replace, or even slot into, Qantas’ existing elite status levels. Rather, it will sit alongside Bronze, Silver, Gold, and Platinum and exist as a bonus tier.
Hot Tip: Find out all you need to know about Qantas’ Frequent Flyer loyalty program in our complete guide!
To earn Qantas Green status, all members have to do is complete at least 5 of the following 6 activities in a single membership year:
As the program grows, members will also be rewarded for activities such as leaving their cars at home when they go to work.
If you achieve Green status, you’ll see a green Kangaroo on the elite-status summary page in the Qantas app.
Once Green status has been achieved, members will get to choose from 1 of the following 3 rewards:
In addition to unlocking 1 of the rewards above, members will earn 150 points for each night spent at any of the eco-accredited hotels mentioned above and 250 bonus points when buying cases of eco-wines.
Qantas is the first airline in the world to launch an incentive-based, Green elite-status tier that rewards frequent flyers for making sustainable lifestyle and travel choices.
Let’s hope for a combination of a successful rollout and popular reception of the program so that it could set a precedent for airlines around the globe.
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