Get up to 23% Cash-Back at Popular Retailers With Rakuten’s ‘Holiday Big Deal Reveal’

For a limited time, Rakuten will offering up to 23% cash-back at several popular retailers as part of the Holiday Big Deal Reveal promotion.

Rakuten will be offering a big cash-back promotion at a different retailer each day for the first 10 days of November.

But it gets even better. Rakuten offers the option to earn rewards through American Express Membership Rewards points, which can often represent a much better value than cash-back.

Here’s what you need to know!

Rakuten’s Holiday Big Deal Reveal

For the first 10 days of November, Rakuten will offer a different cash-back deal at 10 different retailers, with cash-back rates of up to 23% (or 23 Amex points per $1 spent) on purchases made through the Holiday Big Deal Reveal promotion.

And, if you hold The Rakuten American Express^® Card*, you can earn 30% cash-back (or 30 Amex points per $1 spent) at all of the participating retailers if you use the card to make your purchases.

*The information regarding The Rakuten American Express^® Card was independently collected and not reviewed by the issuer.

Here’s a look at what you can earn with this promotion:

• November 1: 20% back at Ulta Beauty
• November 2: 15% back at QVC
• November 3: 22% back at LG Electronics
• November 4: 12% back at Expedia
• November 5: 18% back at GAP
• November 6: 23% back at Dermstore
• November 7: 20% back at Land’s End
• November 8: 15% back at lululemon
• November 9: 21% back at Temu
• November 10: 20% back at Adidas

Remember, too, that if you have the Platinum Card^® from American Express, you can use your up-to-$75 quarterly lululemon credit to grab some workout gear for little to no cost and earn 15% back (or 15x points) on your purchase. Just remember to enroll in the credit benefit in advance and time your purchase with the November 8, 2025, offer.

Cash-Back vs. Amex Membership Rewards Points

As mentioned above, Rakuten users can choose between earning cash-back or Amex Membership Rewards points on purchases.

Which is the right choice for you? That’s a personal decision, of course, but many of us in the points-and-miles community love the opportunity to earn extra Amex points at a relatively low “cost.”

With the current promotion offering up to 23% cash-back, you’ll effectively save up to 23% on purchases. Depending on the value obtained from your Amex points, you might move into positive value, if you feel that earning American Express Membership Rewards points is the better route.

We value Amex points at 2.2 cents each, so earning Amex Membership Rewards points (rather than cash-back) can definitely change the math. Earning 23 points per $1 spent, with points valued at 2.2 cents each, you’re now looking at up to a 50.6% return from these deals.

Final Thoughts

If you’re looking to begin your holiday shopping, Rakuten’s Holiday Big Deal Reveal is worth waiting for. You’ll have the chance to earn a significant amount of cash-back (or Amex points) on a different retailer each day for the first 10 days of November.