The Shops at Chase Expands With 20 Additional Brands

In May, Chase launched The Shops at Chase, a new shopping platform that allows eligible cardholders to shop at popular retailers using cash, points, or a combination of both.

When it was first launched, the platform had 15 participating brands, and Chase promised future growth on that front. Now, that’s happening, with The Shops at Chase gaining 20 additional brands as of July 29, 2025. Let’s take a look at what’s new.

The Shops at Chase — The Details

The Shops at Chase allows Sapphire, Ink, and Freedom cardholders to make purchases at popular upscale brands using cash, points, or both.

To find The Shops at Chase, log in at chase.com, then click on the right arrow under “Rewards” next to your Ultimate Rewards balance. This takes you to the Rewards Home. Scroll down until you see Shop Through Chase and click the “Enter The Shops at Chase” banner to proceed. You can also navigate to Shop Through Chase directly.

You can also access The Shops at Chase through the Chase mobile app (iOS, Android).

It first launched with 15 brands, but 20 additional brands have now been added, bringing the total to 35:

After launching The Shops at Chase, the issuer revealed a major refresh for the Chase Sapphire Reserve^®, which includes a $250 annual credit to the shopping platform if you spend $75,000 each calendar year on the card.

How It Works

The Shops at Chase is a shopping platform rather than a shopping portal. Chase has established partnerships with brands and acts as a reseller to consumers, letting them use cash (in the form of their eligible Chase card), Chase Ultimate Rewards points, or a combination of both to purchase products.

The platform is currently organized by brand and category, meaning you can select a specific brand that suits your fancy or browse all products across all brands that fall into a specific category, such as travel and luggage, electronics, kitchen, and more.

I’m in the market for a large suitcase, so I started browsing the travel and luggage category. I came across the Tumi 19 Degree Extended Trip Packing Case – Navy, which retails for $950 via The Shops at Chase platform. (I also checked Tumi’s website, and it was listed for the same price there.)

Clicking on the product allowed me to add it to my cart. Once I proceeded to checkout, I saw a more detailed price breakdown, which showed that I’d owe another $57 in taxes, which could also be paid for with my Ultimate Rewards points, bringing the total to $1,007 or 100,700 points, a value of 1 cent per point.

You can also use a combination of points and cash to pay for your purchase. I currently have a measly balance of just about 14,000 points (forgive me, as I just made a few travel redemptions!), so theoretically using almost my entire balance would leave me with a remainder of $867 to pay with my card.

Save 15% at Select Brands

To celebrate the addition of new brands, The Shops at Chase is offering a limited-time sale of 15% off at Boll & Branch, Shinola, Thule, and Vitamix from August 1 through September 14, 2025.

Select products’ retail prices will be discounted as of August 1, and the points price is assigned based on the 1-cent-per-point value.

Final Thoughts

The Shops at Chase platform allows Sapphire, Ink, and Freedom cardholders to use cash, points, or both to purchase products from an exclusive list of upscale retailers. Now, it’s been expanded to include 20 more brands, giving cardholders more options.

However, be aware that redeeming points for these purchases doesn’t provide great value since points can only be redeemed at 1 cent each toward products.