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Alaska Airlines Will Upgrade 1 Person Every Day This Summer For Free

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Juan Ruiz
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Juan Ruiz

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Juan has extensive experience in writing and editing content related to credit cards, loyalty programs, and travel. He has been honing his expertise in this field for over a decade. His work has been ...
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Stella Shon

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With a degree in media and journalism, Stella has been in the points and miles game for more than 6 years. She most recently worked as a Corporate Communications Analyst for JetBlue. Find her work in ...

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Alaska Airlines is celebrating the summer travel season by upgrading 1 lucky passenger per day from Main Cabin to Premium Class, which includes extra legroom, alcoholic beverages, and priority boarding.

Let’s look at the promotional details.

Alaska’s “Upgrade Unlocked” Summer Promotion

Every day this summer, Alaska Airlines will surprise at least 1 guest seated in Main Cabin (Alaska’s economy cabin) with an upgrade to Premium Class (extra legroom seats) to mark the start of the busy travel season. The “upgrade unlocked” promotion will run from June 1 to September 2, 2024.

Passengers flying with Alaska Airlines this summer should check their email or use the Alaska app before their journey. That’s because, according to the promotional terms, Alaska will notify 1 guest (and 1 travel companion if on the same reservation as the winner) via the Alaska Airlines mobile app or email that they have been randomly selected to be upgraded from their Main Cabin seat to Premium Class.

Alaska Airlines Premium Class
Alaska Airlines Premium Class. Image Credit: Alaska Airlines

Alaska’s Premium Class seats are located right behind first class and are usually reserved for the airline’s elite status members or offered for purchase. Premium Class provides passengers with 4 inches of additional legroom, luxurious leather seats, complimentary beer, wine, or cocktails for guests aged 21 and above on most flights over 350 miles, and priority boarding.

“’Upgrade Unlocked’ is one way we’re showing guests our appreciation for choosing to fly with us to their favorite destinations this summer,” said Eric Edge, Managing Director of Marketing and Advertising at Alaska Airlines. “Premium Class is just one of the many premium products and services we offer to our guests, including our best-in-class lounges, the freshest West Coast food and beverage line-up and our award-winning Mileage Plan program with the fastest path to elite status. Whether it’s their first time or they’ve experienced Premium Class before – we can’t wait to hear from our guests who receive this surprise upgrade!”

Hot Tip:

No need to fret if you aren’t selected as a winner of Alaska’s “Upgrade Unlocked” promotion this summer. Discover how to upgrade to first class on Alaska Airlines, regardless of the outcome of this promotion.

Final Thoughts

Alaska has an exciting summer promotion where each day, 1 lucky passenger will be chosen to enjoy an upgrade from their Main Cabin seat to a more luxurious Premium Class seat. Although this promotion has a limited scope, as it only benefits the individual winners, it should still generate some buzz and excitement around Alaska Airlines.

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About Juan Ruiz

Juan has extensive experience in writing and editing content related to credit cards, loyalty programs, and travel. He has been honing his expertise in this field for over a decade. His work has been featured in various prestigious publications, such as USA Today, CNN Underscored, Forbes and The Points Guy. Juan is the visionary behind JetBetter, a premier award booking concierge service.

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