Alaska and Hawaiian Airlines To Integrate Booking Systems and Unify Seat Names

As Alaska Airlines and Hawaiian Airlines continue the process of combining into a single, unified operation, travelers are getting their first glimpse of what the merger will look like on board and online.

The carriers have announced today, October 9, that their booking systems will be integrated by next spring, with new — and in some cases, renamed — cabin and seat options appearing for flights departing April 2026 and beyond.

Let’s take a look at what this means for travelers.

Alaska and Hawaiian Airlines Merging Systems for a Unified Experience

The airlines say this move will create a more seamless booking experience across both alaskaair.com and hawaiianairlines.com, allowing travelers to easily search and book flights across the combined network. While each brand will retain its own look and feel — think Hawaiian’s island warmth and Alaska’s signature West Coast style — the goal is to bring consistency to fare names, seat products, and policies.

Beginning next week, customers booking travel for April 2026 and later will start to see these updates reflected online. The full integration of the booking systems is scheduled to be completed next spring.

What’s Changing for Seat Options?

Alongside the system integration, Alaska and Hawaiian are aligning their seat types under a shared naming structure. Customers will see these options across the airlines’ sites:

• First Class and Business Lie-Flat: For long-haul and international routes, passengers flying on Alaska’s Boeing 787 Dreamliners or Hawaiian’s Airbus A330 aircraft can receive lie-flat seats, direct aisle access, and premium amenities. These cabins will also offer lounge access through Alaska Lounges, The Plumeria Lounge, and Oneworld partners.
• First Class: On narrowbody aircraft — like Alaska’s Boeing 737s and Embraer E175s or Hawaiian’s Airbus A321s and Boeing 717s — travelers can expect spacious seating, complimentary meals and beverages, and 2 checked bags, plus lounge access on select long flights.
• Premium Class: Hawaiian’s Extra Comfort seats will officially rebrand as Premium Class, offering up to 4 extra inches of legroom, complimentary drinks, and early boarding.
• Main Cabin Preferred: New to both airlines, these seats are in the front half of the aircraft for quicker boarding and deplaning.
• Saver Fare: Hawaiian’s Main Cabin Basic will transition to Alaska’s Saver Fare, offering lower fares with some flexibility, including 50% flight credits for cancellations made 14 or more days before departure.

The airlines will also roll out per-seat pricing, allowing passengers to choose specific seats based on price and preference — a feature familiar to Hawaiian’s current customers.

Latest Step in the Hawaiian-Alaska Merger

This alignment marks one of the most visible milestones since Alaska Airlines announced its intent to acquire Hawaiian Airlines in 2023. Beyond simplifying the booking process, it sets the stage for further integration after the airlines have already merged into a single loyalty program called Atmos Rewards. It will also build upon the airlines’ shared connectivity across the Pacific and mainland U.S.

Final Thoughts

For travelers loyal to either brand, the upcoming changes should make planning and booking smoother while preserving the distinct onboard experiences each airline is known for. With new cabin names, integrated systems, and a shared focus on customer choice, the Alaska-Hawaiian partnership is moving from merger headlines to tangible improvements travelers will notice when they fly.