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Ennismore — formerly known as sbe — is expanding in the Mexican beach destination of Tulum by announcing a hotel scheduled to open in 2024.
Here’s what you need to know!
The first JO&JOE hotel in North and Central America is coming to Tulum, Mexico, at the end of 2024.
JO&JOE Tulum will feature approximately 84 guest rooms in a hostel-style format. There will be a few suites, 45 private rooms, as well as 39 small and large dorms.
Guests will have access to amenities such as on-site laundry, bar, kitchen, restaurants, and event meeting space. Additionally, the property will boast a rooftop bar for guests and 12 retail options.
The hotel will be in a prime area, near the beach and bustling Downtown Tulum, offering quick access to multiple restaurants and nightclubs.
Ennismore is collaborating with Soda Urbana, a Mexican developer with more than a decade of experience managing real estate projects in the country.
“JO&JOE’s ethos is about bringing people together — both international guests and locals — and creating a likeminded and free-spirited community based on creative expression and sports,” said Francois Leclerc, deputy brand chief operating officer at JO&JOE, in a statement. “Tulum will be a great addition to the growing JO&JOE family.”
If you aren’t familiar, Ennismore is an international collection of hotel brands, restaurants, bars, and lounges. Ennismore has more than 100 properties — and more than 140 in the pipeline, with a sizable presence in major nightlife hubs worldwide. There’s just 1 Ennismore hotel currently located in Mexico — the Mondrian Mexico City Condesa, though a hotel on Mexico’s West Coast is scheduled to open later this year.
Ennismore’s portfolio comprises well-known brands such as SLS Hotels & Residences, Mondrian, Delano, The Redbury, and Hyde Hotels & Residences.
The brand is owned by Accor Hotels. That means travelers can earn and redeem ALL – Accor Live Limitless Reward points at Ennismore properties around the globe.
Hot Tip: Check out our guide to Ennismore’s hotel benefits for Chase Sapphire Reserve® cardholders, from space-available upgrades to free continental breakfast!
Travelers who like communal, hostel-style living should be pleased that an upscale option is coming to highly-popular Tulum. Ennismore says that JO&JOE Tulum will be “more stylish and comfier” than traditional hostels and offer a decent roster of amenities to draw travelers.
