Hilton Introduces Outset Collection, Its Newest Lifestyle Brand

Updated: October 6, 2025, 1:43pm CDT

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What Travelers Can Expect From Hilton’s Outset Collection
Final Thoughts

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Hilton is expanding its portfolio once again with the launch of Outset Collection, the company’s 25th brand. This new addition is designed for upscale conversions, providing property owners with more flexibility while offering travelers a wider range of unique stays.

Let’s take a look at the details of Hilton’s newest brand.

What Travelers Can Expect From Hilton’s Outset Collection

Hilton already has 2 successful conversion brands — Curio Collection and Tapestry Collection — but Outset Collection aims to stand apart. The brand is built around the idea of individuality, ensuring each property reflects its local surroundings rather than following a one-size-fits-all template.

ACME Hotel Chicago — The Acme Hotel in Chicago’s River North is one of the first properties joining Hilton’s new Outset Collection. Image Credit: Hilton

Hilton says it has 60 Outset Collection hotels in development, with the potential for 500 locations across the U.S. and Canada.

The first hotels will open for bookings in November 2025, with stays beginning later this year. Launch locations include a basecamp-style property in Moab, Utah, catering to outdoor enthusiasts, and Chicago’s Acme Hotel in the River North district.

Every hotel in the Outset Collection will feature its own distinct design, architecture, dining options, and amenities. That could mean tech-forward rooms in a city boutique hotel or trail snacks and local guidebooks in a mountain lodge. Hilton says the goal is to deliver authentic, place-driven experiences while still providing the reliability travelers expect from Hilton.

As with all Hilton brands, Outset Collection will be fully integrated into the Hilton Honors loyalty program, allowing members the ability to earn and redeem points at properties that feel more independent and boutique.

Bottom Line:

Keep an eye on the first Outset Collection openings. The new brand should deliver boutique charm with Hilton Honors perks — a chance to earn and redeem points at hotels that don’t feel cookie-cutter.

Final Thoughts

Hilton’s new Outset Collection signals a big push to capture travelers looking for hotels with personality and a real sense of place — while still enjoying loyalty perks. With dozens of properties already in the works and the potential for hundreds more, Outset is set to become a key part of Hilton’s Lifestyle portfolio.

For guests, this means more opportunities to enjoy unique, local experiences without sacrificing the ability to earn and redeem Hilton Honors points.