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World of Hyatt announced on October 6 that its JdV by Hyatt brand was entering into an exclusive agreement with Lindner Hotels AG, a German hospitality company.
Here’s what you need to know about this new collaboration!
Hyatt says Lindner’s portfolio, which includes more than 30 hotels across 7 European countries, will join the Hyatt brand portfolio under the JdV brand.
JdV by Hyatt is an independent brand of 2 dozen boutique hotels located in urban locations. Some European locations include the Category 4 Tribune hotel in Rome and the Category 5 FirstName Bordeaux in France.
These properties will be part of the World of Hyatt loyalty program “in the near future,” but there’s no word on when this transition will occur.
Hyatt says the deal will expand its brand footprint to 15 new markets and “extend distribution in key destinations” such as Dusseldorf, Frankfurt, and Hamburg.
“We are thrilled to continue Hyatt’s asset-light growth journey in Europe through this meaningful strategic collaboration with Lindner,” Mark Hoplamazian, president and chief executive officer at Hyatt, said in a statement.
“The addition of Lindner’s desirable hotel portfolio will substantially grow Hyatt’s brand footprint in Germany and bring our guests and ultimately our World of Hyatt members to a variety of new destinations across Europe, including Kiel, Leipzig, Sylt, Bratislava and Interlaken,” the statement continued.
Lindler hotels include spa and golf resorts and themed resorts located in hip destinations.
This is a significant expansion for the World of Hyatt brand, which historically hasn’t had as large of a presence in the European market as rivals Hilton, Marriott, and IHG.
With the expansion, Hyatt will see 5,500 rooms, growing the chain’s footprint considerably. Lindner Hotels AG, which was founded in the 1970s, boasts 31 properties in 7 European countries. These boutique hotels emphasize travelers who want to combine work, living, and play.
Bottom Line: World of Hyatt currently has more than 1,100 properties and resorts located in 72 countries across 6 continents and continue to expand with the acquisition of the Lindner Hotels portfolio.
This is excellent news for World of Hyatt fans, who will now have more options to earn and redeem points in Europe, a location where the chain hasn’t had the most prominent presence. While we’re still learning about Lindner and when its properties will be fully integrated into the World of Hyatt program, it’s clear that Hyatt wants to be a much bigger player in Europe!
