Marriott Launches ‘Keysakes’ Contest With an Exclusive Super Bowl Experience as the Prize

Football fans love their team’s swag almost as much as the team (and winning) itself. Marriott has tapped into that fandom and partnered with artists and celebrities to launch “Marriott Bonvoy Keysakes,” a contest that will give one lucky winner an experience they’ll never forget at Super Bowl LX in San Francisco.

Here’s a look at how you can participate by collecting these keepsake items and play for a shot at the ultimate prize.

Marriott Bonvoy Keysakes — The Details

Marriott Bonvoy Keysakes is the result of a partnership between Marriott, actor and comedian Adam Devine, and 6 artists worldwide. Keysakes are NFL-themed keycards that have been transformed into memorabilia.

Adam Devine will serve as the 2025 NFL “Fanbassador,” helping fans around the globe find Keysakes and collaborating on his own design for these special room keys.

The goal is to collect as many Keysakes as possible. The winner — the one who collects the most — will get to wake up inside Levi’s Stadium on Super Bowl Sunday in the Marriott Bonvoy Super Bowl Sleepover Suite. The contest runs from now through December 8, 2025.

As the NFL expands its global footprint, Marriott Bonvoy is bringing Keysakes to several key global football markets, including Germany, Ireland, Mexico, Spain, and the U.K. (in addition to the U.S.). Local artists were picked in each location to design a unique set of Keysakes with their own creative vision.

Artists include Anastasia Inciardi in the U.S., known for her “Tiny Vending Machine” art, Hola Lou in Mexico City, Denni Simpson in Dublin, Melissa Kitty in London, and more.

Here’s how fans can find and collect Keysakes:

• Stay at select Marriott Bonvoy properties near NFL matchups in Baltimore, Berlin, Dublin, London, Madrid, Mexico City, New York, and Philadelphia. You’ll receive a physical room key as your Keysake.
• Stop by a pop-up event in NFL markets worldwide where you can collect Keysakes and maybe even meet the Fanbassador himself.
  • Pop-ups will happen in Philadelphia on October 5, New York in late October, Berlin the week of November 7, and Baltimore on December 7, 2025.
• Create your own digital Keysake online. Each one you create is an entry toward the Super Bowl Sleepover contest, and you can create up to 1 each week.

You can find the full details and rules of the contest and create your own Keysakes on this page.

Final Thoughts

This is a fun contest from Marriott Bonvoy with an incredible prize: the chance to spend the night inside Levi’s Stadium in the Marriott Bonvoy Super Bowl Sleepover Suite. If you’ve been wanting to attend the Super Bowl, this is a great opportunity to make your dreams come true — and have a lot of fun in the process.