Amex Cardholders Will Now Get Benefits at Formula 1 Races in the Americas

Updated: April 18, 2025, 11:42am CDT

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Amex’s New F1 Sponsorship Details
Final Thoughts

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American Express has just unveiled a unique, multi-year partnership with Formula (F1) in the Americas, bringing perks for cardholders.

“We are thrilled to expand our relationship with Formula 1, building on the strong momentum of the sponsorship in the Americas over the past year,” Chief Marketing Officer of American Express, Elizabeth Rutledge, said in a statement. “This demonstrates yet another way we are continuously enhancing the value of American Express Membership for card members around the world. With more than 300 million fans worldwide age 18-34, F1 continues to grow in popularity and as a passion area for Millennials and Gen Z — American Express’ fastest growing customer segment.”

Here are the details of this ongoing partnership.

Amex’s New F1 Sponsorship Details

As the official payments partner of F1 in the Americas, American Express is offering cardholders a variety of exclusive benefits. These include early access to F1 Experience ticket packages at all races, available while supplies last. Onsite perks also feature complimentary Amex Race Radios — available at Amex kiosks for live commentary — access to the Trackside Lounge, and additional surprises throughout the races.

Amex Formula 1 — Image Credit: Formula 1

The partnership kicks off at the perfect time, with the United States Grand Prix taking place in Austin this weekend, October 20–22. Can’t make it? American Express will also be on-site at the Formula 1 Heineken Silver Las Vegas Grand Prix from November 16–18. There, cardholders can look forward to an exclusive Amex fan experience center located trackside, and reservations for the space will be available soon.

Hot Tip:

Amex card holders also receive special perks at the U.S. Open, showcasing Amex’s distinctive presence and long-standing partnerships across the entertainment and lifestyle space.

Final Thoughts

Through its growing presence in Formula 1, American Express is reinforcing its commitment to delivering unmatched access and experiences for cardmembers. By aligning with world-class sporting and entertainment moments, Amex continues to elevate the fan experience.