Bank of America Offers Up to 6% Cash-Back to New Cardholders [Now Live]

Bank of America recently shared that it would offer elevated cash-back earning rates for the first year of account opening to new cardholders of 2 products: the Bank of America^® Customized Cash Rewards credit card and the Bank of America^® Unlimited Cash Rewards Credit Card.

“We are committed to providing our clients with credit cards designed to help them make the most of their everyday spending — now with an extra boost to help navigate the year ahead,” said Lora Monfared, head of consumer card products at Bank of America. “Whether they prefer to maximize rewards in a specific spending category or earn a flat rate on all purchases, our cash rewards cards provide value to stretch their dollars further.”

Let’s take a look at all the details.

Bank of America Customized Cash Rewards Card Elevated Welcome Offer

Originally slated to go live on June 1, 2025, these offers are now live. New applicants approved for the Bank of America Customized Cash Rewards card will earn 6% cash-back in the category of their choice for the first year (up to $2,500 per quarter). This is up from the typical rate of 3% cash-back with that same quarterly maximum.

Eligible categories include gas and EV charging stations, online shopping (including cable, internet, phone plans, and streaming), dining, travel, drug stores, and home improvement and furnishings. Even better, the category can be changed once per month. If maximized, new cardholders could potentially earn up to $600 cash-back with this elevated offer!

On top of the elevated cash-back earnings, the Bank of America Customized Cash Rewards card is offering a welcome bonus of $200 after spending at least $1,000 within the first 90 days of card opening.

Bank of America Customized Cash Rewards Card Details

• $0 annual fee
• Earn 6% cash-back in the category of your choosing for the first year of account opening (gas, online shopping, dining, travel, drug stores, or home improvement and furnishings).
• Cardholders will earn 2% cash-back at grocery stores and wholesale clubs and 1% back on all other purchases.
• There’s a $2,500 quarterly maximum on combined purchases in the 6% and 2% bonus categories for the first year, which revert to the typical 3% and 2% bonus categories in the years thereafter. After the threshold is exceeded, cardholders earn unlimited 1% cash-back.
• Rewards do not expire as long as the card account is open.
• The cardholder’s choice category can be changed each month.

Bank of America Unlimited Cash Rewards Card Elevated Welcome Offer

New applicants who are approved for the Bank of America Unlimited Cash Rewards card will earn 2% cash-back on all purchases for the first year, up from the typical rate of 1.5%, with no cap on the amount of cash-back earned.

This elevated cash-back rate is in addition to a welcome bonus of $200 after spending at least $1,000 within the first 90 days of card opening.

Bank of America Unlimited Cash Rewards Card Details

• $0 annual fee
• There is no cap on 2% earnings within the first year of holding the card.
• After the first year, earnings revert to the typical 1.5% back on all purchases.
• Rewards do not expire as long as the card account is open.

Final Thoughts

Bank of America is offering new cardholders elevated cash-back rates on the Bank of America Customized Cash Rewards card and the Bank of America Unlimited Cash Rewards card for the first year of card membership — up to 6% back! These offers were recently announced with a June 1, 2025, starting date, but they’re now live on Bank of America’s website.

For anyone interested in a cash-back card, either of these is worth considering with their temporarily elevated earning rates.