Buy British Airways Avios With a 40% Bonus [Until September 17]

You can currently buy British Airways Avios with a 40% bonus, and this sale is available until September 17, 2025 — meaning you’ll need to make a decision quickly before this sale disappears.

At best, you’ll purchase Avios at 1.64 cents apiece. Is that a good price? Does it make sense to buy?

With the right redemption in mind, this sale could help unlock some very aspirational travel. Let’s take a look at the details.

Offer Details

With this offer, you can purchase British Airways Avios in amounts from 2,000 to 200,000 Avios. With your purchase, you’ll receive a 40% bonus for a grand total of up to 280,000 Avios.

And while you’ll get a bonus of 40% no matter how many or how few Avios you buy, the per-Avios cost varies.

Normally, British Airways caps the number of Avios you can purchase during the year, but that cap has been raised to 200,000 Avios during this sale. If you haven’t already purchased Avios this year, you won’t have to worry about exceeding the thresholds set on a normal account.

You’ll have until 7:59 p.m. ET on September 17, 2025, to take advantage of this offer. Purchases are available here.

Assuming you maximize the offer and purchase all 200,000 Avios, you’ll get 80,000 Avios as a bonus. U.S. account holders will pay $4,599 for these 280,000 Avios — a cost of 1.64 cents per Avios.

We value British Airways Avios at 1.25 cents each, which means you’re paying more than the average value of Avios with this sale. Thus, you should only consider purchasing Avios if you have a very high-value redemption in mind or just need a few more Avios for an upcoming award ticket.

It’s also worth pointing out that you can choose to pay in U.S. dollars, Euros, or British Pounds. The pricing varies. Buying 280,000 Avios (after the bonus) will cost you:

• $4,599 paying in dollars
• $4,960 if you pay in euros (€4,245)
• $4,645 if you pay in pounds (£3,439)

Paying in dollars provides the best price this time around — which isn’t always the case.

Is It Worth It?

Avios can provide significant savings, depending on how you’re using them:

• Avios are great for short-haul trips within Europe, which can otherwise be very expensive.
• For domestic business-class seats, Avios can save you from paying a full-fare cash cost.
• You can use Avios to fly non-Oneworld partner airlines, such as Aer Lingus.
• You can book the award-winning Qatar Airways Qsuite.

There are countless options for redeeming Avios for both aspirational and good-value flights. Just be sure to run the numbers, as we don’t recommend buying points and miles speculatively.

Final Thoughts

While purchasing miles is almost always exorbitantly expensive, doing so when there’s a bonus offer allows you to get more bang for your buck.

British Airways Avios is a very versatile award currency, and since British Airways Club is a transfer partner of most major credit card programs, you can accumulate Avios quickly to use for upcoming redemptions. If you’ve tapped out those other sources and know you can redeem your Avios at a higher value than the cost of buying them, this sale could make sense.

It runs through September 17.