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How to Use the British Airways Avios eStore to Earn More Avios

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Erin Miller

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An experienced points hacker, Erin is Alex’s partner-in-crime and contributes to Upgraded Points with in-depth guides and relationship management. Erin’s work has been cited in multiple major publicat...
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If you’re into online shopping, you should definitely be earning points or miles in the process! Like to shop and fly British Airways? You’re in luck — there’s a shopping portal just for you; a place where you can earn extra Avios with hardly any extra work! Sounds like a no-brainer, right?

This article will tell you everything you need to know about using the British Airways Avios eStore to earn extra Avios.

How to Log In To BA’s Avios eStore

British Airways Executive Club eStore
British Airways Executive Club eStore homepage. Image Credit: British Airways Executive Club

The first thing to note: if you are shopping from the U.S., on the landing page, you may need to select USA as your location (if it is not automatically selected for you) at the bottom of the homepage. This will allow you to view retailers that are more readily available to U.S. customers.

Once your language has been selected, click Login.

British Airways Executive Club Login
British Airways Executive Club login. Image Credit: British Airways Executive Club

To receive Avios for your shopping purchases, you must log in to the British Avios eStore. Otherwise, no bonus will be awarded.

If you are already a British Airways Executive Club member, you do not need to create any separate login information — you simply use the account you already have. If you are not an existing British Airways Executive Club member, you will need to create an account. It’s a quick form and free to sign up.

Basics of Using the Avios eStore

British Airways Executive Club How It Works
How the British Airways Executive Club eStore works. Image Credit: British Airways Executive Club

Once you are logged in, you can browse retailers and special offers. Clicking on a retailer will show the offer, a brief overview of the company, and the purchase conditions.

British Airways Executive Club eStore Retail Offer
British Airways Executive Club eStore retail offer. Image Credit: British Airways Executive Club

If you want to shop with a specific retailer and receive your bonus Avios, click the red Shop Now button that will direct you through to the retailer’s site. Then, simply complete your purchase through the site. British Airways automatically tracks your purchase through cookies, so be sure they are enabled on your browser.

Any Avios collected through your purchases will be added to your account within 35 days.

If you purchase your items without going through the eStore, there is no way to retroactively apply your bonus Avios.

Special Shopping Offers

British Airways Executive Club eStore Special Offers
British Airways Executive Club eStore special offers. Image Credit: British Airways Executive Club

Occasionally, it’s possible to earn even more bonus Avios by way of special shopping offers. Generally, these offers will involve a retailer issuing an increased number of Avios per dollar. These special offers tend to run for a limited time only, with the deadline listed when you click the retailer.

For example, at the time of writing, Macy’s was highlighting a special offer to earn 2 Avios per $1 (rather than their normal offer of 1 Avios per $1).

Example Retailers

You may have noticed a few of the participating retailers in the photos above.

Participating retailers and potential mileage bonuses in the British Airways Executive Club eStore change regularly. At the time of writing, these were some of the great earning rates being offered:

  • Apple: 4 Avios per $1
  • ESPN+ Annual Subscription: 1,000 Avios
  • Hugo Boss: 7 Avios per $1
  • Jimmy Choo: 5 Avios per $1
  • KitchenAid: 5 Avios per $1
  • …and SO many more!

British Airways Executive Club eStore Filter
Filter your search by different shopping categories. Image Credit: British Airways Executive Club

If you are looking for something in particular, you can search by brand name using the search box, or filter by the shopping categories directly above the listings.

Using Credit Cards to Earn Extra Avios

Using the Avios eStore can earn you extra bonus Avios just for shopping, but you can earn even more by paying with a credit card that earns points or miles.

If your main goal is to earn British Airways Avios, you have several credit card options.

British Airways Avios can be earned directly with the British Airways Visa Signature® Card.

BA Avios are a Chase transfer partner, American Express transfer partner (both at a rate of 1:1), and a Marriott transfer partner at a transfer rate of 3:1.

Recommended Chase Cards (Personal)

BEST BEGINNER CARD
Chase Sapphire Preferred® Card
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U.P. Rating 
The rating for this card has been determined by our own industry experts who know the in's and out's of credit card products. Bonuses, rewards as well as rates and fees are all taken into account. Compensation from the issuer does not affect our rating. We only recommend products we either use ourselves or endorse.

A fantastic travel card with a great welcome offer, good benefits, and perks for a moderate annual fee.

Apply Now(at Chase's secure site)
A fantastic travel card with a great welcome offer, good benefits, and perks for a moderate annual fee.
Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening.
60,000 bonus points
$1,200
$95
20.74% - 27.74% Variable
Upgraded Points credit ranges are a variation of FICO®Score 8, one of many types of credit scores lenders may use when considering your credit cardapplication.
Good to Excellent (670-850)
Why We Like This Card

The Chase Sapphire Preferred® card is one of the best travel rewards cards on the market. Its bonus categories include travel, dining, online grocery purchases, and streaming services, which gives you the opportunity to earn lots of bonus points on these purchases.

Additionally, it offers flexible point redemption options, no foreign transaction fees, and excellent travel insurance coverage including primary car rental insurance. With benefits like these, it’s easy to see why this card is an excellent choice for any traveler.

Pros & Cons
Pros
  • 5x points on all travel booked via the Chase Travel portal
  • 5x points on select Peloton purchases over $150 (through March 31, 2025)
  • 5x points on Lyft purchases (through March 31, 2025)
Cons
  • $95 annual fee
  • No elite benefits like airport lounge access or hotel elite status
Card Highlights
  • Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening.
  • Enjoy benefits such as 5x on travel purchased through Chase Travel℠, 3x on dining, select streaming services and online groceries, 2x on all other travel purchases, 1x on all other purchases, $50 Annual Chase Travel Hotel Credit, plus more.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Travel℠. For example, 60,000 points are worth $750 toward travel.
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
  • Get complimentary access to DashPass which unlocks $0 delivery fees and lower service fees for a minimum of one year when you activate by December 31, 2027.
  • Member FDIC
Financial Snapshot
  • APR: 20.74% - 27.74% Variable
  • Foreign Transaction Fees: None
Rewards Center

Chase Ultimate Rewards

Chase Sapphire Reserve®
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U.P. Rating 
The rating for this card has been determined by our own industry experts who know the in's and out's of credit card products. Bonuses, rewards as well as rates and fees are all taken into account. Compensation from the issuer does not affect our rating. We only recommend products we either use ourselves or endorse.

A top player in the high-end premium travel credit card space that earns 3x points on travel and dining while offering top luxury perks.

Apply Now(at Chase's secure site)
A top player in the high-end premium travel credit card space that earns 3x points on travel and dining while offering top luxury perks.
Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening.
60,000 points
$1,200
$550
21.74% - 28.74% Variable
Upgraded Points credit ranges are a variation of FICO®Score 8, one of many types of credit scores lenders may use when considering your credit cardapplication.
Excellent (740-850)
Why We Like This Card

If you’re looking for an all-around excellent travel rewards card, the Chase Sapphire Reserve® is one of the best options out there.

The card combines elite travel benefits and perks like airport lounge access, with excellent point earning and redemption options.  Plus it offers top-notch travel insurance protections to keep you covered whether you’re at home or on the road.

Don’t forget the $300 annual travel credit which really helps to reduce the annual fee!

Pros & Cons
Pros
  • 10x total points on hotels and car rentals when you purchase travel through Chase TravelSM immediately after the first $300 is spent on travel purchases annually
  • 10x points on Lyft purchases through March 31, 2025
  • 10x points on Peloton equipment and accessory purchases over $250 through March 31, 2025
Cons
  • $550 annual fee
  • Does not offer any sort of hotel elite status
Card Highlights
  • Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening.
  • $300 Annual Travel Credit as reimbursement for travel purchases charged to your card each account anniversary year.
  • Earn 5x total points on flights and 10x total points on hotels and car rentals when you purchase travel through Chase Travel℠ immediately after the first $300 is spent on travel purchases annually. Earn 3x points on other travel and dining & 1 point per $1 spent on all other purchases
  • Get 50% more value when you redeem your points for travel through Chase Travel℠. For example, 60,000 points are worth $900 toward travel.
  • 1:1 point transfer to leading airline and hotel loyalty programs
  • Access to 1,300+ airport lounges worldwide after an easy, one-time enrollment in Priority Pass™ Select and up to $120 application fee credit every four years for Global Entry, NEXUS, or TSA PreCheck®
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Coverage, Lost Luggage Insurance and more.
  • Member FDIC
Financial Snapshot
  • APR: 21.74% - 28.74% Variable
  • Foreign Transaction Fees: None
Rewards Center

Chase Ultimate Rewards

Business Owner? See our article on Chase business cards that earn Ultimate Rewards.

Recommended Amex Cards (Personal)

BEST LOUNGE ACCESS
The Platinum Card® from American ExpressTerms Apply / Rates & Fees
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U.P. Rating 
The rating for this card has been determined by our own industry experts who know the in's and out's of credit card products. Bonuses, rewards as well as rates and fees are all taken into account. Compensation from the issuer does not affect our rating. We only recommend products we either use ourselves or endorse.

The Amex Platinum reigns supreme for luxury travel, offering the best airport lounge access plus generous statement credits, and complimentary elite status.

Apply Now(at Amex's secure site)

Apply With Confidence

Know if you're approved with no credit score impact

If you're approved and accept this Card, your credit score may be impacted.

The Amex Platinum reigns supreme for luxury travel, offering the best airport lounge access plus generous statement credits, and complimentary elite status.
You may be eligible for as high as 175,000 Membership Rewards® Points after you spend $8,000 in purchases on your new Card within the first 6 months. Apply With Confidence and, if approved, find out your welcome offer before deciding to accept the Card. You may not be eligible for the maximum welcome offer amount.
As High As 175,000 Points (Find out your offer)
$1,760
$695
See Pay Over Time APR
Upgraded Points credit ranges are a variation of FICO®Score 8, one of many types of credit scores lenders may use when considering your credit cardapplication.
Good to Excellent (670-850)
Why We Like This Card

When it comes to cards that offer top-notch benefits, you’d be hard-pressed to find a better card out there than The Platinum Card® from American Express.

Make no mistake — the Amex Platinum card is a premium card with a premium price tag. With amazing benefits like best-in-class airport lounge access, hotel elite status, and tremendous value in annual statement credits, it can easily prove to be one of the most lucrative cards in your wallet year after year.

Pros & Cons
Pros
  • The best airport lounge access out of any card (by far) — enjoy access to over 1,400 worldwide lounges, including the luxurious Amex Centurion Lounges, Priority Pass lounges, Plaza Premium Lounges, and many more!
  • 5x points per dollar spent on flights purchased directly with the airline or with AmexTravel.com (up to $500,000 per year)
  • 5x points per dollar spent on prepaid hotels booked with AmexTravel.com
Cons
  • $695 annual fee (rates and fees)
  • Airline credit does not cover airfare (only incidentals like checked bags)
Card Highlights
  • You may be eligible for as high as 175,000 Membership Rewards® Points after you spend $8,000 in purchases on your new Card within the first 6 months. Apply With Confidence and, if approved, find out your welcome offer before deciding to accept the Card. You may not be eligible for the maximum welcome offer amount.
  • Earn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year and earn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.
  • $200 Hotel Credit: Get up to $200 back in statement credits each year on prepaid Fine Hotels + Resorts® or The Hotel Collection bookings through American Express Travel using your Platinum Card®. The Hotel Collection requires a minimum two-night stay.
  • $240 Digital Entertainment Credit: Get up to $20 back in statement credits each month on eligible purchases made with your Platinum Card® on one or more of the following: Disney+, a Disney Bundle, ESPN+, Hulu, The New York Times, Peacock, and The Wall Street Journal. Enrollment required.
  • The American Express Global Lounge Collection® can provide an escape at the airport. With complimentary access to more than 1,400 airport lounges across 140 countries and counting, you have more airport lounge options than any other credit card issuer on the market. As of 03/2023.
  • $155 Walmart+ Credit: Save on eligible delivery fees, shipping, and more with a Walmart+ membership. Use your Platinum Card® to pay for a monthly Walmart+ membership and get up to $12.95 plus applicable taxes back on one membership (excluding Plus Ups) each month.
  • $200 Airline Fee Credit: Select one qualifying airline and then receive up to $200 in statement credits per calendar year when incidental fees are charged by the airline to your Platinum Card®.
  • $200 Uber Cash: Platinum Card® Members can get out and about and explore their local area with $15 in Uber Cash for US rides each month, plus a bonus $20 in December. That can be up to $200 in annual Uber savings. Simply download the Uber app and add your Platinum Card® to your Uber account to get started. Available to Basic Card Member only. Effective 11/8/2024, an Amex Card must be selected as the payment method for your Uber or Uber Eats transaction to redeem the Amex Uber Cash benefit.
  • $199 CLEAR® Plus Credit: CLEAR® Plus helps to get you to your gate faster at 50+ airports nationwide and get up to $199 back per calendar year on your Membership (subject to auto-renewal) when you use your Card. CLEARLanes are available at 100+ airports, stadiums, and entertainment venues.
  • Receive either a $120 statement credit every 4 years for a Global Entry application fee or a statement credit up to $85 every 4.5 years for a TSA PreCheck® (through a TSA official enrollment provider) application fee, when charged to your Platinum Card®. Card Members approved for Global Entry will also receive access to TSA PreCheck at no additional cost.
  • Shop Saks with Platinum: Get up to $100 in statement credits annually for purchases in Saks Fifth Avenue stores or at saks.com on your Platinum Card®. That's up to $50 in statement credits semi-annually. Enrollment required.
  • Unlock access to exclusive reservations and special dining experiences with Global Dining Access by Resy when you add your Platinum Card® to your Resy profile.
  • $695 annual fee.
  • Apply with confidence. Know if you're approved for a Card with no impact to your credit score. If you're approved and you choose to accept this Card, your credit score may be impacted.
  • Terms Apply.
Financial Snapshot
  • APR: See Pay Over Time APR
  • Foreign Transaction Fees: None
Rewards Center

American Express Membership Rewards

BEST FOR DINING
American Express® Gold CardTerms Apply / Rates & Fees
Star rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating iconStar rating icon
U.P. Rating 
The rating for this card has been determined by our own industry experts who know the in's and out's of credit card products. Bonuses, rewards as well as rates and fees are all taken into account. Compensation from the issuer does not affect our rating. We only recommend products we either use ourselves or endorse.

This is the best card for food lovers who dine out at restaurants (worldwide), order take-out and want big rewards at U.S. supermarkets!

Apply Now(at Amex's secure site)

Apply With Confidence

Know if you're approved with no credit score impact

If you're approved and accept this Card, your credit score may be impacted.

This is the best card for food lovers who dine out at restaurants (worldwide), order take-out and want big rewards at U.S. supermarkets!
You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in purchases on your new Card within the first 6 months. Apply With Confidence and, if approved, find out your welcome offer before deciding to accept the Card. You may not be eligible for the maximum welcome offer amount.
As High As 100,000 Points (Find out your offer)
$1,200
$325
See Pay Over Time APR
Upgraded Points credit ranges are a variation of FICO®Score 8, one of many types of credit scores lenders may use when considering your credit cardapplication.
Good to Excellent (670-850)
Why We Like This Card

The American Express® Gold Card is a game-changer.

With this card, you can earn 4x Membership Rewards points at restaurants, up to $50,000 per calendar year, and you’ll also earn 4x Membership Rewards points at U.S. supermarkets on up to $25,000 per calendar year, then 1x.

There isn’t another card on the market that offers a 1-2 punch like this. Of course, there are several other benefits of the Gold Card as well, including extra monthly dining rewards and more.

Pros & Cons
Pros
  • 4x points per dollar at restaurants worldwide, up to $50,000 per calendar year; then 1x thereafter
  • 4x points per dollar at U.S. supermarkets, up to $25,000 per calendar year; then 1x thereafter
  • 3x points per dollar on flights purchased directly from airlines or at AmexTravel.com
Cons
Card Highlights
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in purchases on your new Card within the first 6 months. Apply With Confidence and, if approved, find out your welcome offer before deciding to accept the Card. You may not be eligible for the maximum welcome offer amount.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and each month automatically get $10 in Uber Cash for Uber Eats orders or Uber rides in the U.S., totaling up to $120 per year. Effective 11/8/2024, an Amex Card must be selected as the payment method for your Uber or Uber Eats transaction to redeem the Amex Uber Cash benefit.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges with every booking of two nights or more through AmexTravel.com. Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Apply with confidence. Know if you're approved for a Card with no impact to your credit score. If you're approved and you choose to accept this Card, your credit score may be impacted.
  • Terms Apply.
Financial Snapshot
  • APR: See Pay Over Time APR
  • Foreign Transaction Fees: None
Rewards Center

American Express Membership Rewards

Business Owner? See our article on Amex business cards that earn Membership Rewards.

Hot Tip: Maximize your Chase Offers or Amex Offers to save even more money at select retailers!

Final Thoughts

Using the British Airways Avios eStore is a great way to earn a little extra on purchases you’re already making.

Need a gift for a friend? Earn some extra Avios for your thoughtful present.
Need to order medications for your pooch? Get yourself some extra Avios for being such a responsible pet parent.
Want to impress the in-laws with a new outfit?  Get bonus Avios for your effort.

It takes just a few extra seconds to log in, and with all the popular retailers, your Avios will add up quickly.

For rates and fees of The Platinum Card® from American Express, click here.
For rates and fees of the American Express® Gold Card, click here.

Frequently Asked Questions

Can you redeem British Airways Avios for products other than flights?

Yes, you can redeem your British Airways Avios for many different products, including hotel stays, car rentals, and experiences.

Can you spend Avios in shops?

While you can’t spend Avios on things like everyday groceries, you can use them to purchase many different products, including hotel stays, car rental, and experiences.

How do I contact British Airways Avios?

If you have a problem or a question regarding the British Airways Avios eStore, you can contact customer support.

What shops give Avios?

Over 1,000 retailers participate in the Avios program, including Apple, Macy’s, Home Depot, Walgreens, Nike, and many more.

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About Erin Miller

An experienced points hacker, Erin is Alex’s partner-in-crime and contributes to Upgraded Points with in-depth guides and relationship management. Erin’s work has been cited in multiple major publications.

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