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Buy British Airways Avios With a 40% Bonus [Until July 23]

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James Larounis,Ryan Smith
Edited by: Juan Ruiz
& Keri Stooksbury
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You can currently buy British Airways Avios with a 40% bonus, and this sale is available until July 23, 2025.

At best, you’ll purchase Avios at 1.64 cents apiece. Is that a good price? Does it make sense to buy?

With the right redemption in mind, this sale could help unlock some very aspirational travel. Let’s take a look at the details.

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Offer Details

With this offer, you can purchase British Airways Avios in amounts from 2,000 to 200,000 Avios. With your purchase, you’ll receive a 40% bonus for a grand total of up to 280,000 Avios.

And while you’ll get a bonus of 40% no matter how many or how few Avios you buy, the per-Avios cost varies.

Normally, British Airways caps the number of Avios you can purchase during the year, but that cap has been raised to 200,000 Avios during this sale. If you haven’t already purchased Avios this year, you won’t have to worry about exceeding the thresholds set on a normal account.

You’ll have until 7:59 p.m. ET on July 23, 2025, to take advantage of this offer.

Assuming you maximize the offer and purchase all 200,000 Avios, you’ll get 80,000 Avios as a bonus. U.S. account holders will pay $4,599 for these 280,000 Avios — a cost of 1.64 cents per Avios.

Buy British Airways Avios 40 bonus July 2025
Image Credit: British Airways

We value British Airways Avios at 1.25 cents each, which means you’re paying more than the average value of Avios with this sale. Thus, you should only consider purchasing Avios if you have a very high-value redemption in mind or just need a few more Avios for an upcoming award ticket.

Hot Tip:

Consider making your purchase with the British Airways Visa Signature® Card to earn 3 Avios per $1 spent on British Airways, Aer Lingus, Iberia, and LEVEL flight purchases. You’ll also earn a Travel Together Ticket after $30,000 in card spend in a calendar year and can receive up to $600 in award flight statement credits each year.

Is It Worth It?

Avios can provide significant savings, depending on how you’re using them:

  • Avios are great for short-haul trips within Europe, which can otherwise be very expensive.
  • For domestic business-class seats, Avios can save you from paying a full-fare cash cost.
  • You can use Avios to fly non-Oneworld partner airlines, such as Aer Lingus.
  • You can book the award-winning Qatar Airways Qsuite.
British Airways Club Europe A380 Club WorldClub Europe dinner set up
You can use British Airways Avios to fly European business class. Image Credit: Daniel Ross

There are countless options for redeeming Avios for both aspirational and good-value flights. Just be sure to run the numbers, as we don’t recommend buying points and miles speculatively.

Hot Tip:

For more ideas, check out our guide to the best ways to redeem British Airways Avios for maximum value.

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Final Thoughts

While purchasing miles is almost always exorbitantly expensive, doing so when there’s a bonus offer allows you to get more bang for your buck.

British Airways Avios is a very versatile award currency, and since British Airways Club is a transfer partner of most major credit card programs, you can accumulate Avios quickly to use for upcoming redemptions. If you’ve tapped out those other sources and know you can redeem your Avios at a higher value than the cost of buying them, this sale could make sense.

It runs through July 23.

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About James Larounis

James (Jamie) started The Forward Cabin blog to educate readers about points, miles, and loyalty programs. He’s spoken at Princeton University and The New York Times Travel Show and has been quoted in dozens of travel publications.

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