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Crowne Plaza’s ‘Bring Your Bestie’ Promotion Acknowledges the New Reality of ‘Workcations’

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Ryan Smith
Edited by: Nick Ellis
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Blended travel — combining work trips with a personal vacation — is no longer a trend. It’s a fact of life at this point, embraced by many people who travel for work reasons.

Crowne Plaza by IHG is embracing this shift in travel with a limited-time package designed to support the work-hard, unwind-with-your-bestie lifestyle. The “Bring Your Bestie” offer gives travelers the tools to turn a business trip into a shared adventure while enjoying both perks and productivity.

Let’s take a look.

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Crowne Plaza’s ‘Bring Your Bestie’ Offer

With nearly 40% of U.S. travelers already combining work and leisure, and 74% saying they’d bring a companion on a work trip if they could, Crowne Plaza is doubling down on what modern travelers want: meaningful connections and more value from every trip.

Available at select Crowne Plaza hotels through July 10, 2025, the new “Bring Your Bestie” package encourages travelers to invite a friend or family member to join them on their next business trip, blending professional obligations with personal connection. To take advantage of this offer, you’ll need to book by May 12, 2025.

Crowne Plaza Louisville bedroom
The Crowne Plaza in Louisville. Image Credit: IHG

Guests booking the package receive:

  • Complimentary daily breakfast
  • 1 signature drink per night of stay
  • 1,000 bonus IHG One Rewards points
  • Curated itineraries designed to balance downtime and shared experiences

It’s an easy way to make room for connection while still getting things done. Participating properties include major business hubs like Orlando, Seattle, and Indianapolis — places where a work trip already makes sense, and now, so does bringing someone along for the ride with this deal.

These packages are designed to reflect Crowne Plaza’s evolving idea of the guest experience, which includes reimagined guest rooms with dedicated zones for work, rest, and sleep, plus communal spaces for casual meetings or post-work catchups. And with upcoming perks like access to FIIT workouts and BBC Maestro masterclasses, the emphasis on wellness and growth will be built into the experience.

Eligible properties include these locations with the brand’s new design:

Is It Worth It?

The biggest strength of the “Bring Your Bestie” package is how clearly it responds to what travelers are actually doing. With so many professionals already blending business and leisure — sometimes without telling their bosses — it makes sense for hotels to embrace that reality. The included perks, like breakfast and bonus points, add tangible value, while the curated itineraries help solve one of the biggest issues blended travelers face: keeping their “plus one” entertained while they’re working all day.

However, the promotion is relatively short and only available at a handful of properties. Expanding this type of offer year-round — or creating an elite member version with extra perks — could build stronger loyalty and engagement. While the concept is inclusive, adding flexible booking tools or more robust employer-friendly features (like automated receipts or optional business-traveler upgrades for companies that book their work travel with IHG) could make it even easier to justify bringing a guest along.

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Final Thoughts

Crowne Plaza’s “Bring Your Bestie” package is more than a cute name. It’s a smart move rooted in real travel behavior. As hybrid work continues to blur the line between business and leisure, travel brands that embrace flexibility, connection, and value will stand out. Whether you’re jetting off for meetings or looking to extend a trip for a little rest and relaxation, this offer helps you make room in your work trip for someone who matters.

Be sure to compare the rates to ensure the price makes sense compared to other options, whether at a Crowne Plaza property or another nearby hotel.

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About Ryan Smith

Ryan completed his goal of visiting every country in the world in December of 2023 and is letting his wife choose their destinations, including revisiting some favorites. Over the years, he’s written about award travel for publications including AwardWallet, The Points Guy, USA Today Blueprint, CNBC Select, Tripadvisor, Point.me, and Forbes Advisor.

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