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JetBlue Has Already Devalued Awards on TAP Air Portugal

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Juan Ruiz
Edited by: Ryan Smith
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JetBlue appears to have raised TAP Portugal award rates just days after announcing the ability to redeem TrueBlue points to book flights on TAP Portugal and introducing reciprocal loyalty benefits.

Let’s look at the specifics and see which awards have changed.

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JetBlue and TAP Reciprocal Benefits

Alongside the announcement of new reciprocal loyalty benefits between their loyalty programs — JetBlue TrueBlue and TAP Portugal’s Miles&Go — members can earn and redeem points through each other’s programs.

For travelers based in the U.S., the key aspect of this enhanced partnership is the ability to earn and redeem TrueBlue points with TAP Portugal.

TAP Air Portugal Airbus A330900neo
JetBlue’s partnership with TAP Portugal allows travelers to redeem their points for flights to Portugal and beyond. Image Credit: Daniel Ross

If you have a healthy balance of JetBlue TrueBlue points and find your redemption options on JetBlue less than exciting, you now have the opportunity to book TAP Portugal flights in both economy and business class to Europe and beyond.

Although there are still a few reasonably priced redemptions available, it has come to light that JetBlue has increased award pricing on certain flights shortly after the announcement regarding the enhancement of the partnership between the 2 airlines.

Some Awards Have Increased

For starters, there is no award chart for TAP Portugal redemptions with TrueBlue points. However, one-way awards from the Northeast United States, such as New York and Boston to Portugal, continue to be priced at 19,000 points for economy and 59,000 points for business class.

JFK LIS TAP awards
Image Credit: JetBlue

However, there has been an increase in economy awards from non-Northeast cities like Chicago, Los Angeles, and Miami, which have nearly doubled and now cost 34,900 points one-way to Lisbon.

MIA LIS TAP awards
Image Credit: JetBlue

Additionally, we noticed that the pricing for business-class awards remains the same for Northeast cities like Boston (BOS) and New York (JFK), which are set at 59,000 points. Unfortunately, we could not locate any additional business-class award availability on TAP using TrueBlue points from any other major U.S. city outside of Boston and New York.

JetBlue Awards on TAP J
Image Credit: Seats.aero

This may indicate things to come since economy awards got more expensive from many U.S. cities outside of the Northeast. This means we can expect TAP business class to also increase in price from various U.S. cities when you want to use TrueBlue points.

Hot Tip:

Don’t have any JetBlue TrueBlue points? Remember that you can transfer points to JetBlue from American Express Membership Rewards (1:0.8 ratio), Capital One miles (5:3), Chase Ultimate Rewards points (1:1 ratio), Citi ThankYou Rewards (1:1 or 1:0.7 for non-premium cardholders), and Wells Fargo Rewards (1:1). You can also earn TrueBlue points from one of our best credit cards for JetBlue flyers.

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Final Thoughts

Just days after introducing some additional reciprocal benefits as a result of its new partnership with TAP Portugal, JetBlue appears to have devalued several TAP Portugal award redemptions. Fares have nearly doubled from various non-Northeast airports in the U.S.

We’re curious about what this means when TAP’s business class award space becomes available with JetBlue. It likely means the rates will soar, as they have for economy awards in non-Northeast cities. We can only wait and see what the future holds.

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About Juan Ruiz

Juan is a leading expert in credit cards, loyalty programs, and airlines and hotels, with over a decade of experience helping readers and clients maximize points, miles, and travel value. His insights have appeared in prestigious outlets including USA Today, Travel & Leisure, CNN Underscored, Forbes, and The Points Guy, where he’s known for making complex travel strategies accessible and actionable. As the founder of JetBetter, Juan turns the complex world of points and miles into effortless, high-value travel, guiding clients through award redemptions, uncovering maximum value, and delivering stress-free, expertly planned trips that both travelers and industry insiders rely on.

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