Buy Southwest Rapid Rewards Points With up to a 50% Discount [Targeted]

Southwest Airlines is currently running a targeted promotion through which you can purchase Rapid Rewards points and receive a discount of up to 50%.

Let’s take a look at the details of this offer and discuss whether it makes sense or not.

The Promotion

Through this offer, you’ll receive up to a 50% discount if you buy at least 3,000 Southwest Rapid Rewards points. This promotion is valid until 11:59 p.m. CST on December 24, 2023.

Some important notes:

• The daily maximum amount of points you’re able to purchase is 60,000. You can, however, make multiple transactions over several days if you want to purchase more than 60,000 points.
• Purchased points do not count toward elite status or earning the coveted Southwest Companion Pass.
• You can purchase points as a gift, so you could use this promotion to top off another member’s account if you wish.

Is It Worth It?

Southwest Rapid Rewards is a revenue-based program, meaning you’ll receive a fixed value for each point you redeem. If you purchase a “Wanna Get Away” fare (the airline’s cheapest ticket), you’ll receive about 1.2 cents of value per point. And if you maximize this promotion, you’ll be paying about 1.5 cents per point.

Even with a discount of 50%, this promotion isn’t necessarily enough to make it a great deal. Because the points you purchase are actually more expensive than the redemption, you’ll want to keep point purchases to a minimum when dealing with Rapid Rewards.

In most instances, it only makes sense to purchase Rapid Rewards points if you need to top off your account for a redemption you’ve been planning. However, transferring your existing Chase Ultimate Rewards points to Southwest might be a better way to top off your account.

Final Thoughts

Purchasing Rapid Rewards points, even with a discount, doesn’t offer much value, so it’s generally not recommended. If you’ve been planning a redemption for a while and just need to bridge the gap between your account balance and the ticket cost, this could be a good chance to do so at a discounted price.