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Buy Southwest Rapid Rewards Points With a 50% Discount [Targeted]

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James Larounis
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James Larounis

Senior Content Contributor

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James (Jamie) started The Forward Cabin blog to educate readers about points, miles, and loyalty programs. He’s spoken at Princeton University and The New York Times Travel Show and has been quoted in...
Edited by: Juan Ruiz
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Juan Ruiz

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Juan has extensive experience in writing and editing content related to credit cards, loyalty programs, and travel. He has been honing his expertise in this field for over a decade. His work has been ...
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Ryan Smith

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Ryan completed his goal of visiting every country in the world in December of 2023 and now plans to let his wife choose their destinations. Over the years, he’s written about award travel for publicat...

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Southwest Airlines is currently running a targeted promotion through which you can purchase Rapid Rewards points and receive a discount of 50%.

Let’s take a look at the details of this offer and discuss whether it makes sense or not.

New Promotion To Purchase Southwest Points

Through Southwest’s new sale, you’ll receive a 50% discount if you buy at least 3,000 Southwest Rapid Rewards points. This promotion is valid until 11:59 p.m. CST on October 22nd, 2024.

  • Buy 3,000 to 60,000 points, get 50% off (1.5 cents per point)
Southwest buy points promo
Image Credit: Southwest

Some important notes:

  • The daily maximum amount of points you’re able to purchase is 60,000. You can, however, make multiple transactions over several days if you want to purchase more than 60,000 points.
  • Purchased points do not count toward elite status or earning the coveted Southwest Companion Pass.
  • You can purchase points as a gift, so you could use this promotion to top off another member’s account if you wish.

This offer appears to be targeted, so be sure to check your account closely!

Hot Tip:

Purchases of Southwest points are processed by Points.com, so this won’t count as an airfare purchase. Thus, you’ll want to use a credit card that maximizes everyday spending, such as cards issued by Capital One.

Is It Worth It?

Southwest Rapid Rewards is a revenue-based program, meaning you’ll receive a fixed value for each point you redeem. If you purchase a “Wanna Get Away” fare (the airline’s cheapest ticket), you’ll receive about 1.2 cents of value per point. And if you maximize this promotion, you’ll be paying 1.5 cents per point.

Even with a discount of up to 50%, this promotion isn’t necessarily enough to make it a great deal. Because the cost to purchase points is more expensive than the redemption value, you’ll want to keep point purchases to a minimum when dealing with Rapid Rewards.

In most instances, it only makes sense to purchase Rapid Rewards points if you need to top off your account for a redemption you’ve been planning. However, transferring Chase Ultimate Rewards points to Southwest might be a better way to top off your account.

Hot Tip:

Want to learn more about Southwest’s loyalty program? Check out our full review of the Southwest Rapid Rewards program.

Final Thoughts

Purchasing Rapid Rewards points, even with a discount, doesn’t offer much value, so it’s generally not recommended.

If you’ve been planning a redemption for a while and just need to bridge the gap between your current points balance and the ticket cost, this could be a good chance to do so at a discounted price.

If you want to buy Southwest points with a 50% discount, you have until October 22 to do so.

James Larounis's image

About James Larounis

James (Jamie) started The Forward Cabin blog to educate readers about points, miles, and loyalty programs. He’s spoken at Princeton University and The New York Times Travel Show and has been quoted in dozens of travel publications.

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