Buy Southwest Rapid Rewards Points at a 50% Discount [Targeted]

Southwest Airlines is currently running a targeted promotion through which you can purchase Rapid Rewards points and receive a discount of up to 50%.

Let’s take a look at the details of this offer and discuss whether it makes sense or not.

Table of Contents

The Promotion
Is It Worth It?
Final Thoughts

The Promotion

Southwest plane side exterior at Houston HOU — Image Credit: Stephen M. Keller via Southwest

For this offer, you’ll receive up to a 50% discount if you buy Southwest points in the following fashion:

Buy 5,000 to 9,000 points, get a 40% discount
Buy 10,000 to 14,000 points, get a 45% discount
Buy 15,000+ points, get a 50% discount

This offer is valid until 11:59 p.m. CST on April 4, 2023.

Some important notes:

The daily maximum you’re able to purchase is 60,000 points. You can, however, repeat this daily. If you want to purchase more than 60,000 points, you can make multiple transactions over several days.
Purchased points do not count toward elite status or earning the coveted Southwest Companion Pass.
You can purchase points as a gift, so you could use this promotion to top off another member’s account if you wish.

The offer is targeted, so you’ll need to log into your Southwest account to see the discount reflected.

Is It Worth It?

Even with a discount of 50%, this promotion isn’t enough to make it a great deal.

Southwest Rapid Rewards is a revenue-based program, meaning you’ll receive a fixed value for each point you redeem. If you purchase a “Wanna Get Away” fare (the airline’s cheapest ticket), you’ll receive about 1.2 cents of value per point. And if you maximize this promotion, you’ll be paying about 1.5 cents per point.

Because the points you purchase are actually more expensive than the redemption, you’ll want to keep point purchases to a minimum when dealing with Rapid Rewards. In most instances, it only makes sense to purchase Rapid Rewards points if you need to top off your account for a redemption you’ve been planning. In fact, it often makes more sense to purchase a ticket with cash since you can earn Rapid Rewards points on the transaction.

Hot Tip: Want to learn more about Southwest’s loyalty program? Check out our full review of the Southwest Rapid Rewards program.

Final Thoughts

Because you generally can’t get outsized value from Rapid Rewards, it usually isn’t a good idea to purchase Rapid Rewards points, even with a discount. However, if you’ve been planning a redemption for a while and simply need to close the gap between what’s in your account balance and the cost of the ticket(s), this is an opportunity to do so with a discount.

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Buy Southwest Rapid Rewards Points at a 50% Discount [Targeted]

The Promotion

Is It Worth It?

Final Thoughts

About James Larounis

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The Promotion

Is It Worth It?

Final Thoughts

About James Larounis

Any thoughts or questions? Comment below! Cancel reply

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