Buy Southwest Rapid Rewards Points With up to a 50% Discount [Until July 22]

Updated: June 11, 2025, 5:04pm CDT

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Table of Contents

New Promotion To Purchase Southwest Points
Is It Worth It?
Final Thoughts

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Southwest Airlines is currently running a targeted promotion through which you can purchase Rapid Rewards points and receive up to a 50% discount, though you may see a discount of a lesser amount in this targeted promotion.

Let’s take a look at the details of this offer and discuss whether it makes sense or not.

New Promotion To Purchase Southwest Points

Through Southwest’s new sale, you’ll receive up to a 50% discount if you buy at least 3,000 Southwest Rapid Rewards points. This promotion is valid until 11:59 p.m. CT on July 22, 2025. Not everyone has the same discount, however, so be sure to check your offer.

If you have the 50% discount, the sale is as follows:

Buy up to 2,000 points without a discount
Buy 3,000 to 60,000 points, get a 50% discount (1.5 cents per point)

Purchases are available here after logging in to your account. If you purchase the maximum of 60,000 points, you’ll pay $900, which is a cost of 1.5 cents per point.

Buy Southwest points 50 discount April 2025 — Image Credit: Southwest

Some important notes:

The daily maximum amount of points you’re able to purchase is 60,000. Additionally, you can make multiple transactions over several days if you want to purchase more than the daily amount. There’s no annual limit.
Purchased points do not count toward elite status or earning the coveted Southwest Companion Pass.
You can purchase points as a gift, so you could use this promotion to top off another member’s account if you wish.

Hot Tip:

Purchases of Southwest points are processed by Points.com, so they won’t count as an airfare purchase. Thus, you’ll want to use a credit card that maximizes everyday spending, such as cards issued by Capital One.

Is It Worth It?

Southwest Rapid Rewards is a revenue-based program, meaning you’ll receive a fixed value for each point you redeem. If you purchase a Basic fare (the airline’s cheapest ticket), you’ll get about 1.2 cents of value for each point you use. And if you maximize this promotion, you’ll be paying 1.5 cents per point.

Even with a discount of 50%, this promotion isn’t necessarily enough to make it a great deal. Because the cost to purchase points is more expensive than the redemption value — and the purchase price is above our valuation of Southwest points at 1.3 cents each — you’ll want to keep point purchases to a minimum when dealing with Rapid Rewards.

Southwest Airlines B737 700 landing LAX — Image Credit: Alberto Riva

In most instances, it only makes sense to purchase Rapid Rewards points if you need to top off your account for a redemption you’ve been planning. However, transferring Chase Ultimate Rewards points to Southwest might be a better way to top off your account.

Hot Tip:

If you’re interested in this offer, here’s a step-by-step guide to buying Southwest points.

Final Thoughts

Purchasing Rapid Rewards points, even with a discount, doesn’t offer much value. It’s generally not recommended.

If you’ve been planning a redemption for a while and just need to bridge the gap between your current points balance and the ticket cost, this could be a good chance to do so at a discounted price.

You have until July 22 to buy Southwest points with up to a 50% discount if you’re interested.