Edited by: Nick Ellis
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We have exciting news today from MGM Rewards, which purchased The Cosmopolitan of Las Vegas last year. This luxury hotel will be joining MGM Rewards starting February 1, 2024.
Let’s take a look at the details and what it means for travelers.
The Cosmopolitan Las Vegas Switching to MGM Rewards
The Cosmopolitan has been an interesting beast for a long time. Situated in a prime location on the Las Vegas Strip, this high-end hotel has thus far operated independently from casino giants Caesars Rewards and MGM Rewards. Although it was sold to MGM Resorts in 2022, the hotel maintained its unique loyalty program and its relationship with Marriott Bonvoy.
Now that’s set to change, as MGM Resorts has announced that The Cosmopolitan of Las Vegas will abandon its proprietary Identity loyalty program in favor of MGM Rewards.
What Does This Mean for Travelers?
It’s been over a year since The Cosmopolitan was purchased by MGM, so it makes sense that it’s set to be integrated into its program. However, the way it’s going to affect travelers has changed now that MGM Rewards and World of Hyatt have broken up. Whereas before we would have celebrated the addition of a new Hyatt property in Vegas, that’s not the case anymore.
Instead, we more or less expect the status quo, since MGM Rewards and Marriott have announced their own upcoming partnership. While that won’t officially launch until October 2023, it’ll be interesting to see how MGM Rewards and Marriott Bonvoy match up with one another.
In terms of The Cosmopolitan, it’ll be keeping its existing relationship with Marriott’s Autograph Collection brand. This means you can continue to redeem Marriott Bonvoy points for stays at the hotel.
Perhaps the most interesting aspect of this new relationship will be centered around pricing, specifically how much award nights will cost.
MGM Rewards uses a cash-based rewards system to knock dollars off the cost of your stay, while Marriott Bonvoy relies on a dynamic award-pricing model to charge you a specific number of points based on demand on a given night. Which one is going to be more expensive? We’ll have to wait and see to find out.
We finally know when The Cosmopolitan of Las Vegas will join MGM Rewards. Starting February 1, 2024, MGM Rewards members will be able to earn and use their points at this famous Las Vegas hotel.
Featured Image Credit: etcityimage via Adobe Stock
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