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The Time New York [In-Depth JdV by Hyatt Hotel Review]

Juan Ruiz's image
Juan Ruiz
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Juan Ruiz

Senior Editor & Content Contributor

115 Published Articles 718 Edited Articles

Countries Visited: 41U.S. States Visited: 28

Juan has extensive experience in writing and editing content related to credit cards, loyalty programs, and travel. He has been honing his expertise in this field for over a decade. His work has been ...
Edited by: Keri Stooksbury
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Keri Stooksbury

Editor-in-Chief

36 Published Articles 3282 Edited Articles

Countries Visited: 47U.S. States Visited: 28

With years of experience in corporate marketing and as the executive director of the American Chamber of Commerce in Qatar, Keri is now editor-in-chief at UP, overseeing daily content operations and r...

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Visiting New York City is always something to look forward to. Unfortunately, staying at a hotel in the city can be expensive and leave a significant dent in your budget. In fact, New York City takes the top prize as the U.S. city with the most costly average daily hotel rates, according to Statista, a global data-gathering firm.

Before my recent visit to New York City, I considered various Hyatt hotels to make the most of my top-tier World of Hyatt Globalist status. Among them, The Time New York, which is a part of JdV by Hyatt, caught my attention due to its reasonable rates compared to other Hyatt properties.

The Time New York joined the World of Hyatt program in April 2023 and is a member of the Dream Hotel Group, which was just integrated into World of Hyatt.

Given that I hadn’t heard much about The Time New York and the rates were too good to pass up, I decided to check out the hotel during my 2-night work trip to the city.

Whether you’re visiting New York City for business or pleasure, here’s what you can expect from a stay at The Time New York.

Location

The Time New York is adjacent to the Eugene O’Neill Theatre, the venue for the well-known Broadway production, “The Book of Mormon,” and just in front of the theater where “CHICAGO The Musical” is performed. The location of The Time New York is unmatched if you’re a theatergoer and have plans to catch a musical (or 2) on Broadway while visiting New York City.

The Time New York Next to The Book of Mormon
The Time New York is located right next to the Eugene O’Neill Theatre, home to the famed “Book of Mormon” Broadway show.

If you’re not in town to see a show and simply want to explore the sights of the Big Apple, The Time New York is just a few steps from Times Square and less than a 15-minute walk by foot to both Central Park and Rockefeller Center.

The hotel is located 9 miles from LaGuardia Airport (LGA), and my Uber ride there cost me $57 and took 45 minutes due to traffic. Guests arriving at John F. Kennedy International Airport (JFK) or Newark Liberty International Airport (EWR) should expect slightly longer travel times.

Hot Tip:

Check out our full guide on all the best things to see and do in New York City!

Booking

Over this past summer, Hyatt successfully acquired Dream Hotel Group, resulting in The Time New York becoming an official property under the World of Hyatt program. This change allows guests to earn and redeem World of Hyatt points at The Time New York.

Since I was traveling solo to New York City for the U.S. Open Tennis Championships, my main goal was to minimize my hotel expenses.

During my search on the Hyatt app, I discovered that The Time New York offered the most affordable rates for a decent Hyatt hotel in Manhattan, based on my fixed travel dates. I was quoted an average daily rate of $162 for my 2-night stay.

Hyatt NYC Hotel Rates Pricing
Cash rates at The Time New York were reasonable for my trip dates. Image Credit: Hyatt

Instead of redeeming 21,000 points per night, which we estimate to be worth $315 (given our valuation of World of Hyatt points), I decided to save my points and pay for my stay using The World of Hyatt Credit Card. Given the reasonable price tag and the fact that this hotel is a Category 6 property in the World of Hyatt program, I figured it was worthwhile to check it out.

Hot Tip:

If you want to save points and pay a cash rate for your stay, consider using one of our recommended best credit cards for World of Hyatt loyalists to earn up to 10x points.

Checking In

Upon checking in, I couldn’t help but think what a great location I’d found for any future theater trips I might take. This hotel was truly right in the midst of everything.

The Time New York Street View
If you’re in town to see the “Book of Mormon” on Broadway, you are quite literally next door.

In addition, “CHICAGO The Musical” — the longest-running musical in Broadway history — is performed at the Ambassador Theatre, only a few feet from the hotel’s entrance.

The Time New York Location
“CHICAGO The Musical” faces the hotel’s ground-floor entrance.

After taking a moment to appreciate the location, I entered the building’s ground floor.

The Time New York Front Entrance
The hotel’s entrance is located on West 49th Street between 7th Avenue and 8th Avenue.

There, I noticed a sign directing guests to the elevator, which would take guests up to the second floor, where the reception area and check-in desk were located.

The Time New York elevators to lobby
Upon entering the building, you will take an elevator to the second floor, where the lobby and check-in desk are situated.

The check-in desk is immediately in front of you when the elevator doors open on the second floor.

The Time New York reception desk
The elevator doors open to the check-in desk immediately in front of you.

The concierge desk was just beside the check-in area.

The Time New York Concierge Desk
If you need recommendations or help with directions, the hotel’s concierge desk is next to the check-in desk.

The hotel is boutique in nature and offers 193 rooms and suites spread across 16 floors. My reservation was for a Double Bed Petite room measuring 180 square feet. However, because of my World of Hyatt Globalist status, I was preassigned a King Bed Deluxe room before arrival, measuring 275 square feet, the hotel’s most spacious non-suite option.

Since I was traveling alone, I only needed a little room, but I thought it wouldn’t hurt to ask if any suites were available at check-in. The front desk gentleman said that all of the suites were accounted for, but if there had been any, he would have been happy to assign it to me.

The Time New York Exterior View of Chicago
I gazed at the Ambassador Theatre, home of “CHICAGO The Musical,” while waiting for the check-in agent to check suite availability.

I thanked him for checking, and in return, he acknowledged my loyalty to World of Hyatt. He then handed me breakfast vouchers for my 2-night stay and my keys and instructions for the Wi-Fi.

After I checked in, I explored the second-floor lobby a bit more and loved the blood-orange wicker chairs and flower-pedal side table, amongst other stylish furniture adorning this space.

The Time New York Seating Area
The second-floor lobby space was furnished with modern furniture on top of hardwood floors.

Plenty of seating was available near the reception desk; however, I never saw anyone sitting in these areas. If you need to get some work done and prefer to work outside of your room, the lobby area is arguably the most attractive workspace at the hotel.

The Time New York Lobby Seating Area and Work Space
Despite the boutique nature of the hotel, I appreciated the open spaces on the second floor for hotel guests to sit and enjoy a cup of coffee or get some work done.

The hotel’s efficient and welcoming check-in process allowed me to reach my room on the 11th floor within minutes of arrival.

Hot Tip:

Keep in mind, the hotel does charge a facility fee of $30 per night + tax (not charged on award stays or for World of Hyatt Globalists), which includes daily continental breakfast for 2 at the on-site ground-floor Serafina Restaurant, access to a 24-hour on-property gym, 20% off food and beverage purchases on the property, and wireless internet.  

Amenities

There aren’t many amenities at The Time New York because it’s a city hotel in the heart of Midtown Manhattan, but a few are noteworthy.

Fitness Center

The hotel has a 24-hour fitness center on the fourth floor, equipped with state-of-the-art equipment.

The Time New York Gym Door
You will need your room key to access the fitness center.

Due to its modest footprint, the fitness center has limited equipment. During my visit, I counted 1 elliptical trainer, 1 treadmill, 2 benches, and an abundance of free weights.

The Time New York Fitness Center
The fitness center is open 24 hours a day for hotel guests and has enough equipment for a quick workout.

The space is suitable for a handful of people to work out simultaneously, but it may feel cramped with more people.

The Time New York Equipment Center
It may feel crowded if more than a handful of people try to work out simultaneously.

The space is adequate for a hotel of this size, but you shouldn’t expect additional workout amenities, such as Peloton bikes or water bottles, that you would find at many upscale hotels.

The Time New York Fitness Center Angle
Hygiene supplies include hand towels and wipes.

Wi-Fi

During this work trip, I needed a reliable and fast internet connection, as I had plans to work for extended periods each day. The hotel offers high-speed Wi-Fi to all guests. This service is included in the facility fee of $30 per night. Although I did not conduct a speed test during my stay, the Wi-Fi was strong in the room and within the hotel, and I achieved productivity without interruptions.

Parking

Most visitors to New York City prefer not to rent a car due to the availability of public transportation and ridesharing options, as well as the challenging nature of driving in NYC. However, it is worth noting that The Time New York does provide information about a parking garage located across the street.

Although I personally didn’t see the parking garage, it is worth mentioning that there are nearby parking options available if you are visiting the town and plan to drive.

The Room

I took the elevator up to the 11th floor. As I stepped into the dimly lit corridor, I noticed the illuminated lights and numbers beside each door.

The Time New York Room Hallway
The hotel has a total of 16 stories. My room was located on the 11th floor.

My room was situated just across from the elevators.

The Time New York Room 1108
My room, 1108, was adjacent to the elevators.

At first glance, the room featured hardwood floors and soft, dusky fabrics with brushed metals to create a live, urban vibe that also felt cozy and welcoming.

The Time New York King Deluxe Room
I appreciated that the rooms had hardwood floors instead of carpet, as I prefer hardwood over carpet.

A glass closet with a Maison Margiela bathrobe, ironing board, hangers, and an umbrella for those wet NYC days stood next to the front door.

The Time New York Closet
A transparent glass closet was placed next to the entrance of the door.

I did not need to use the umbrella because the weather in NYC was perfect during my visit. Although I am fond of hotel robes, I hardly had any time to enjoy wearing them. Nevertheless, I always appreciate having these 2 amenities in my hotel room.

The Time New York Umbrella and Hangers
Sometimes, the little things in the room make it feel complete, such as a bathrobe and umbrella.

I was happy to have been upgraded from a double bed to a king-sized bed because having more room to spread out is always appreciated.

The Time New York King Bed
My bed looked inviting, with crisp, clean sheets waiting for me that evening.

The “Deluxe” rooms are the largest category of non-suite rooms, and I certainly felt like the room was spacious, particularly for NYC standards.

The Time New York King Bed Deluxe Room View
The “Deluxe” category rooms are the largest non-suite rooms that the hotel offers.

This room provides ample space for 2 guests to unpack and relax without feeling cramped.

The Time New York King Bed Deluxe Room View From Bathroom
My room was spacious enough for 2 people, with the possibility of accommodating a rollaway bed and an extra guest.

The buildings on the west side of Manhattan could be seen from my room. For light sleepers like myself, the blackout drapes afforded excellent darkness in the room when closed.

The Time New York room view
Due to its central location in Midtown Manhattan, the hotel offers rooms with primarily views of the city’s impressive skyscrapers.

A single Moroso-branded wooden chair with pink and tan-colored upholstery stood in the corner of the room near the windows.

The Time New York corner chair
Cute chair!

The bed was flanked by 2 nightstands (1 with a clock radio with Bluetooth connectivity and the other with a telephone) and lamps on each side.

The Time New York King size bed
Lamps provide the majority of the lighting options in the room.

The electrical light switches above the nightstand tables could control the room lights.

The Time New York room night table
The light switches above the nightstand controlled the bedside lighting.

While there were wall units where you could plug in your charger and charge your devices, the nightstands had USB charging ports, which I found strange and inconvenient.

The Time New York USB port table
I would love it if the hotel removed these bedside tables and replaced them with built-in plugs and prongs for charging devices.

Another peculiar aspect of the room that I didn’t particularly like was the presence of a TV concealed behind a sizable round mirror. I found it challenging to watch TV during the day due to the glare from the mirrors and the lack of clarity on the picture screen, especially from the bed.

The Time New York Mirror TV combination
The TV-behind-the-mirror setup was the only major flaw (in my opinion) in the room’s design.

In a darkened room at night, the TV picture became more enjoyable to watch when the lights were turned off.

The Time New York TV Mirror view at night
The TV picture became significantly crisper at night and when the lights were turned off compared to viewing during the day.

I would have no problem with a TV behind the bathroom mirror layout. Actually, I appreciate that feature in modern hotel bathrooms. However, this was a serious flaw in the hotel’s room design for the main bedroom TVs.

Beneath the TV/mirror combo was a desk made of light-colored wood, accompanied by a chair, providing a suitable space for completing tasks or work.

The Time New York Desk
The wood-top desk featured a no-wheels desk chair.

Electrical outlets were attached to the wall above the desk to quickly charge your laptop while working.

The Time New York electrical outlet
An electrical outlet was placed conveniently beneath the TV and at the edge of the desk for charging devices.

There was a small minifridge underneath the desk to store beverages.

The Time New York minifridge
There was a minifridge below the desk for keeping refreshments cool.

Although the room had limited storage space, I placed my luggage on a small table and stored some of my clothing in the drawers.

The Time New York drawers
I put my suitcase on top of this small table with drawers.

While I didn’t care for the TV/mirror room feature, I did think it was innovative that the hotel uses illuminated panels instead of a “do not disturb” hanging tag on the doors to let housekeeping know whether guests want privacy or turndown service.

The Time New York Do Not Disturb Sign
I did appreciate the illuminated panel instead of a “do not disturb” hanging tag to let housekeeping know when I wanted turndown service.

Bathroom

The bathroom design exuded a sleek and masculine aesthetic, featuring slate gray tiles and a small sink adorned with black matte hardware. Completing the stylish ensemble was a lighted mirror positioned above the sink.

The Time New York Bathroom View from Bedroom
The bathroom size was average for NYC hotel standards.

I was shocked by the insufficient amount of counter space available.

The Time New York Sink and Toilet
The lack of counter space was startling.

Due to the limited counter space, I stored most of my bathroom items in my toiletry bag.

The Time New York Sink
Given the lack of counter space in the bathroom, I kept most of my toiletries inside my small amenity kit.

The walk-in rainfall shower had intense water pressure, which is a feature that I genuinely appreciate, and the water turned hot fast.

The Time New York Shower
The shower featured a rainfall showerhead, and the water pressure was superb.

Like many U.S. Hyatt hotels, Pharmacopia supplied the bathroom toiletries at this particular hotel. Pharmacopia is renowned for its argan oil-infused fragrant bath products.

The Time New York Argan Oil toiletries
The bathroom amenities at Hyatt Regency properties and other Hyatt hotels, such as The Time New York, are provided by the brand Pharmacopia.

Food and Beverage

While the renowned culinary haven neighborhood of Hell’s Kitchen is just a few blocks away from the hotel, if you want to stay on property, The Time New York does have 2 food and beverage establishments for the convenience of its guests.

LeGrande Lounge

LeGrande Lounge on the hotel’s second floor is reminiscent of 1960s gentlemen’s clubs. The lounge emanates an air of sophistication with its light oak wood floors and velvet upholstery with mint green and violet accents.

The Time New York LeGrande Lounge
LeGrande Lounge is a chic, sophisticated lounge space with a bar just a few steps from the reception area.

The lounge operates exclusively in the evening and undergoes a transformation into a lively cocktail bar. It offered a comfortable setting with numerous couches and chairs, ideal for socializing with friends or enjoying a quick drink before attending a Broadway performance.

The Time New York LeGrande Lounge Seating
Guests could enjoy a cocktail and conversation on these velvet love seats and couches.

Bar snacks like chicken skewers and deviled eggs were among the delectable light bites on the LeGrande menu. The lounge also offered a variety of beverages, including seasonal and specialty cocktails, wine and Champagne by the glass or bottle, and craft beers.

The Time New York LeGrande Lounge Bar
LeGrande Lounge is a great pre-dinner drink spot before or after catching a Broadway show.

The operating hours of LeGrande Lounge were from 5 p.m. to 10 p.m. Tuesday through Saturday.

Serafina at The Time New York

Serafina at The Time New York, the hotel’s on-site restaurant, has 9 locations scattered throughout New York City.

The Time New York Front View
Serafina at The Time New York is located on the hotel’s ground floor.

The restaurant offers homestyle Italian cuisine in a relaxed yet stylish atmosphere. Diners can look forward to enjoying a variety of delicious options for lunch and dinner, including wood-fired pizzas, handmade pasta, and a carefully curated selection of wines.

The Time New York Serafina
Serafina offers breakfast, lunch, and dinner for hotel guests and anyone seeking casual Italian fare.

However, during the morning hours, Serafina becomes a breakfast area for hotel guests.

The Time New York Serafina Seating
During breakfast hours, Serafina is only open to hotel guests.

All guests are entitled to a complimentary continental breakfast, including baked goods like muffins and bagels and coffee, tea, or juice.

The Time New York Serafina continental breakfast
All hotel guests receive complimentary continental breakfast between 7 a.m. and 11 a.m.

World of Hyatt Globalist members can exchange their breakfast voucher for a more filling breakfast. Globalists can select 1 breakfast entrée from a variety of choices, such as lemon ricotta pancakes or an omelet with customizable toppings, from an à la carte menu. Additionally, they can enjoy a beverage of their choice, such as a cappuccino or fresh juice.

The Time New York Serafina breakfast menu
World of Hyatt Globalists have the option to select 1 entrée and 1 beverage from the à la carte menu, in addition to enjoying the continental breakfast items.

For breakfast, I selected a delicious omelet filled with ham, cheese, peppers, mushrooms, and spinach. It was accompanied by a side of breakfast potatoes and a fresh salad.

The Time New York Serafina breakfast omelet
I ordered the omelet with everything, which did not disappoint.

I was craving caffeine, so I paired my meal with a latte.

The Time New York Serafina latte
For my breakfast beverage choice, I opted for a latte with 2 shots of espresso.

The server kindly advised me to sign the receipt and assured me that, as is customary for my Hyatt stays, the breakfast charge would be removed upon checkout. True to their word, the charge was indeed removed.

Serafina was open for breakfast every day from 7 a.m. until 11 a.m. The restaurant was also open for lunch and dinner service Tuesday through Saturday from 12 p.m. until 10 p.m. and on Monday from 4 p.m. until 10 p.m.

Hot Tip:

The Time New York does not offer room service. Therefore, hotel guests looking for dining options can either go downstairs to Serafina and order takeout or choose to place an order from dozens of local restaurants via delivery apps such as Uber Eats or Grubhub if they’re looking to stay in.

Service

Considering I spent most of the day outside the hotel, I only had sporadic interactions with the staff, but the gentleman who checked me in on the first day welcomed me each day after and always asked how my stay was going. The breakfast wait staff was courteous and attentive. I found the service satisfactory during my visit and did not encounter any issues or complaints.

Final Thoughts

The Time New York is a boutique hotel in the bustling heart of Midtown Manhattan’s Theatre District, yet located on a quiet street and only steps away from Times Square. The hotel has a sleek, contemporary design that caters more to business travelers and couples rather than families.

While I chose The Time New York because of its affordable cash rates for my travel dates, if I needed to stay in Midtown Manhattan and wanted to use my points, I would probably look into other World of Hyatt Category 6 hotels instead, such as the Hyatt Centric Times Square New York or the Thompson Central Park New York.

Frequently Asked Questions

When did The Time New York join the World of Hyatt program?

In April 2023, Hyatt completed the integration of the Dream Hotel Group, resulting in The Time New York joining World of Hyatt.

What does JdV stand for by Hyatt?

JdV, short for Joie de Vivre, is a group of Hyatt-owned boutique hotels.

Does The Time New York have a pool?

No, there isn’t a pool at The Time New York.

Can I book The Time New York with points?

The Time New York is a Hyatt hotel, so you can use your World of Hyatt points to book a stay there. The cost of a night at this Category 6 hotel is between 21,000 and 29,000 points.

How many rooms does The Time New York have?

The Time New York has a total of 193 rooms and suites spread across 16 floors.

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About Juan Ruiz

Juan has extensive experience in writing and editing content related to credit cards, loyalty programs, and travel. He has been honing his expertise in this field for over a decade. His work has been featured in various prestigious publications, such as USA Today, CNN Underscored, Forbes and The Points Guy. Juan is the visionary behind JetBetter, a premier award booking concierge service.

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