How I Unlock Better Welcome Offers With Amex’s New Application Tool

Some of my favorite points to earn are American Express Membership Rewards, which are highly valuable and flexible, particularly for booking award flights. I constantly look for ways to boost my balance of Membership Rewards points, which often means taking advantage of new welcome bonus offers.

This can be a double-edged sword, as applying for new cards typically means issuers perform a hard pull on your credit to determine your approval odds. This could potentially have implications in other parts of your life, especially if you’re hoping to apply for a mortgage, a car loan, or other financing.

However, American Express has rolled out a new method for applying for its cards, which makes it more user-friendly and helps ensure you’re earning the best welcome offer possible. Let’s examine how I score larger welcome offers and keep my credit on solid footing.

What Are Amex’s New ‘As High As’ Welcome Offers?

Recently, American Express has rolled out a new, targeted system for matching applicants with welcome bonus offers.

Depending on your personal information during the application process, you may see various welcome offers for various Amex cards, including The Platinum Card^® from American Express and the American Express^® Gold Card.

Amex Platinum Card Welcome Offer

This is the current public welcome offer for the Amex Platinum card:

• Apply and find out if you're eligible for as high as 175,000 points after spending $8,000 in eligible purchases in the first 6 months. Welcome offers vary and you may not be eligible for an offer.

Amex Gold Card Welcome Offer

This is the current public welcome offer for the Amex Gold card:

• Apply and find out if you're eligible for as high as 100,000 points after spending $6,000 in eligible purchases in the first 6 months. Welcome offers vary and you may not be eligible for an offer.

How Amex ‘As High As’ Welcome Offers Work

Once you apply directly through American Express, the issuer will evaluate your credit score, income, and other factors on your application. In addition to telling you whether or not you’re approved for the given card, the issuer will then present the welcome offer you’re eligible for.

Welcome offers vary and you may not be eligible for an offer. No credit inquiry will be made if you decide not to proceed with the application. This is considered a soft pull on your credit report.

If you get approved and like your welcome bonus offer, all that’s left to do is accept the card and open your card account. At this stage, your credit score may be affected.

How To Find the Best Amex Welcome Bonus Offers

Before you apply for a new Amex card, you’ll want to ensure you find the best bonus offer available. Follow the steps outlined below before making any decisions regarding your application.

Step 1: Check Amex Directly

The first place to look for your offers is on the American Express website for the Amex Gold card and the Amex Platinum card. You’ll see targeted bonus offers designed just for you if you’re approved.

NEW OFFER

Terms Apply / Rates & Fees

The Platinum Card^® from American Express

U.P. Rating 

The rating for this card has been determined by our own industry experts who know the ins and outs of credit card products. Bonuses, rewards as well as rates and fees are all taken into account. Compensation from the issuer does not affect our rating. We only recommend products we either use ourselves or endorse.

The Amex Platinum reigns supreme for luxury travel, offering the best airport lounge access plus generous statement credits, and complimentary elite status.

Apply Now(at Amex's secure site)

Apply With Confidence

Know if you're approved with no credit score impact

If you're approved and accept this Card, your credit score may be impacted.

The Platinum Card^® from American Express

The Amex Platinum reigns supreme for luxury travel, offering the best airport lounge access plus generous statement credits, and complimentary elite status.

Welcome Offer

You may be eligible for as high as 175,000 Membership Rewards^® Points after spending $8,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.

As High As 175,000 Points. Find Out Your Offer.

UP's Offer Valuation*:

Up to $3,850

Annual Fee

$695

APR

See Pay Over Time APR

Credit Recommended

Upgraded Points credit ranges are a variation of FICO^®Score 8, one of many types of credit scores lenders may use when considering your credit cardapplication.

Good to Excellent

Why We Like This Card

When it comes to cards that offer top-notch benefits, you’d be hard-pressed to find a better card out there than The Platinum Card^® from American Express.

Make no mistake — the Amex Platinum card is a premium card with a premium price tag. With amazing benefits like best-in-class airport lounge access, hotel elite status, and tremendous value in annual statement credits, it can easily prove to be one of the most lucrative cards in your wallet year after year.

Pros & Cons

Pros

• The best airport lounge access out of any card (by far) — enjoy access to over 1,400 worldwide lounges, including the luxurious Amex Centurion Lounges, Priority Pass lounges (enrollment required), Plaza Premium Lounges, and many more!
• 5x points per dollar spent on flights purchased directly with the airline or with AmexTravel.com (up to $500,000 per year)
• 5x points per dollar spent on prepaid hotels booked with AmexTravel.com

Cons

• $695 annual fee (rates and fees)
• Airline credit does not cover airfare (only incidentals like checked bags)

Read Full Review

Card Highlights

• You may be eligible for as high as 175,000 Membership Rewards^® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
• Earn 5X Membership Rewards^® Points for flights booked directly with airlines or with American Express Travel^® up to $500,000 on these purchases per calendar year and earn 5X Membership Rewards^® Points on prepaid hotels booked with American Express Travel^®.
• $200 Hotel Credit: Get up to $200 back in statement credits each year on prepaid Fine Hotels + Resorts^® or The Hotel Collection bookings through American Express Travel using your Platinum Card^®. The Hotel Collection requires a minimum two-night stay.
• $240 Digital Entertainment Credit: Get up to $20 back in statement credits each month on eligible purchases made with your Platinum Card^® on one or more of the following: Disney+, a Disney+ bundle, ESPN+, Hulu, The New York Times, Peacock, and The Wall Street Journal. Enrollment required.
• Enjoy the benefits of the Global Lounge Collection, with over $500 of annual value if you visit Centurion Lounges and each of our partner lounges including Delta Sky Club^® lounges when flying an eligible Delta flight (subject to visit limitations) , select Lufthansa lounges when flying Lufthansa, Plaza Premium lounges and Escape Lounges, and enroll in Priority Pass Select. See terms.
• A Walmart+ membership can get you free shipping with no order minimum on eligible items shipped by Walmart. Use your Platinum Card^® to pay for a monthly Walmart+ membership (subject to auto-renewal) and receive one statement credit for up to $12.95 (plus applicable taxes. Plus Ups not eligible) each month. Free Shipping excludes most Marketplace items, freight & certain location surcharges. Paramount+ Essential plan only, separate registration required.
• $200 Airline Fee Credit: Select one qualifying airline and then receive up to $200 in statement credits per calendar year when incidental fees are charged by the airline to your Platinum Card^® Account. American Express relies on airlines to submit the correct information on airline transactions to identify incidental fee purchases. If you do not see a credit for a qualifying incidental purchase on your eligible Card after 8 weeks, simply call the number on the back of your Card. Qualifying airlines are subject to change. See terms & conditions for more details.
• $200 Uber Cash: Platinum Card^® Members can ride or dine in style with $15 in Uber Cash each month, plus a bonus $20 in December after adding their Card to their Uber account. Use your Uber Cash on rides and orders in the U.S. when you select an Amex Card for your transaction.
• $199 CLEAR^® Plus Credit: CLEAR^® Plus helps get you to your gate faster by using unique facial attributes to verify you are you at 50+ airports nationwide. Receive up to $199 in statement credits per calendar year after you pay for your CLEAR Plus Membership (subject to auto-renewal) with the Platinum Card^®.
• Receive either a $120 statement credit every 4 years for a Global Entry application fee or a statement credit up to $85 every 4.5 years for a TSA PreCheck^® (through a TSA official enrollment provider) application fee, when charged to your Platinum Card^®. Card Members approved for Global Entry will also receive access to TSA PreCheck at no additional cost.
• Shop Saks with Platinum: Get up to $100 in statement credits annually for purchases in Saks Fifth Avenue stores or at saks.com on your Platinum Card^®. That's up to $50 in statement credits semi-annually. Enrollment required.
• Use Global Dining Access by Resy to access premium dining experiences. Receive Priority Notify and unlock insider access to some of the world's most sought-after restaurants with Global Dining Access by Resy. Download the Resy iOS app or log into Resy.com and add your Platinum Card^® to your Resy profile to take advantage of your special benefits and discover restaurants near you.
• $695 annual fee.
• Terms Apply.

Financial Snapshot

• APR: See Pay Over Time APR
• Foreign Transaction Fees: None

Rewards Center

American Express Membership Rewards

NEW OFFER

Terms Apply / Rates & Fees

American Express^® Gold Card

U.P. Rating 

The rating for this card has been determined by our own industry experts who know the ins and outs of credit card products. Bonuses, rewards as well as rates and fees are all taken into account. Compensation from the issuer does not affect our rating. We only recommend products we either use ourselves or endorse.

This is the best card for food lovers who dine out at restaurants (worldwide), order take-out and want big rewards at U.S. supermarkets!

Apply Now(at Amex's secure site)

Apply With Confidence

Know if you're approved with no credit score impact

If you're approved and accept this Card, your credit score may be impacted.

American Express^® Gold Card

This is the best card for food lovers who dine out at restaurants (worldwide), order take-out and want big rewards at U.S. supermarkets!

Welcome Offer

You may be eligible for as high as 100,000 Membership Rewards^® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.

As High As 100,000 Points. Find Out Your Offer.

UP's Offer Valuation*:

Up to $2,200

Annual Fee

$325

APR

See Pay Over Time APR

Credit Recommended

Upgraded Points credit ranges are a variation of FICO^®Score 8, one of many types of credit scores lenders may use when considering your credit cardapplication.

Good to Excellent

Why We Like This Card

The American Express^® Gold Card is a game-changer.

With this card, you can earn 4x Membership Rewards points at restaurants, up to $50,000 per calendar year, and you’ll also earn 4x Membership Rewards points at U.S. supermarkets on up to $25,000 per calendar year, then 1x.

There isn’t another card on the market that offers a 1-2 punch like this. Of course, there are several other benefits of the Gold Card as well, including extra monthly dining rewards and more.

Pros & Cons

Pros

• 4x points per dollar at restaurants worldwide, up to $50,000 per calendar year; then 1x thereafter
• 4x points per dollar at U.S. supermarkets, up to $25,000 per calendar year; then 1x thereafter
• 3x points per dollar on flights purchased directly from airlines or at AmexTravel.com

Cons

• $325 annual fee (rates and fees)
• No lounge access

Read Full Review

Card Highlights

• You may be eligible for as high as 100,000 Membership Rewards^® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
• Earn 4X Membership Rewards^® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
• Earn 4X Membership Rewards^® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
• Earn 3X Membership Rewards^® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
• Earn 2X Membership Rewards^® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
• Earn 1X Membership Rewards^® point per dollar spent on all other eligible purchases.
• $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards^® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
• $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express^® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
• $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express^® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
• $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express^® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
• Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
• No Foreign Transaction Fees.
• Annual Fee is $325.
• Terms Apply.

Financial Snapshot

• APR: See Pay Over Time APR
• Foreign Transaction Fees: None

Rewards Center

American Express Membership Rewards

Here’s an example of a targeted 175,000-point welcome bonus offer for the Amex Platinum card we’ve found in our research when applying directly through American Express:

Step 2: Check CardMatch

If you don’t like what you see on Amex’s site, the next place to look is CardMatch, a web-based form that allows you to see your best credit card welcome offers from partner banks in seconds. The site completes a soft credit check to see if you’re eligible for any elevated offers. CardMatch doesn’t work with every bank and issuer, though it does have a partnership with American Express.

Step 3: Opt-in to Email Marketing From American Express

Don’t forget about trusty old email offers. Ensure you’ve opted in to receive new card and credit offers in your Amex account’s general marketing email preferences. You may receive targeted (and highly valuable) welcome bonus offers in your inbox.

Why I Like Amex’s New ‘As High As’ Offer System

I am a big fan of the new American Express application tool. While it’s true that you may never be targeted for the “full amount” of bonus points advertised in the public offer language, it does provide flexibility and assurance throughout the application process.

Because you can preview an offer before your credit is pulled, it’s easier to check in on your offers frequently with no potential downside to your credit score. This has changed how I approach my credit card strategy, as I’ve already worked in regular bonus offer checks every so often.

So far, especially because we know what the publicly available welcome offers are, I haven’t found anything worth applying for, but that’s no problem, because I can withdraw my application before it impacts my credit score.

Be Mindful of Amex’s Once-per-Lifetime Rule

There’s one more factor to consider when thinking about applying for an American Express card. The issuer’s once-per-lifetime application rule could prevent you from receiving the welcome bonus offer on a card if you have received it in the past.

For instance, if you had the Amex Platinum card 3 years ago and have since canceled it, it is unlikely that you could receive the welcome bonus offer again. In addition, you would not be eligible for the welcome offer on cards like the American Express Platinum Card^® for Schwab or The Platinum Card^® from American Express Exclusively for Morgan Stanley.

In any case, you’d be notified during the application process if you’re not eligible for the welcome offer.

This does not apply to cards outside the card family, like The Business Platinum Card^® from American Express and the Delta SkyMiles^® Reserve American Express Card, among others. That said, if the stated terms of the welcome offer you are applying for do not include the “once-per-lifetime” language, you may be eligible to receive the welcome bonus offer even if you have had the card before.

Final Thoughts

Amex’s new application tool adds a new layer to the credit card application process. Due to the new “as high as” language present across a range of Amex cards, it’s no longer guaranteed that you’ll receive the highest bonus offer advertised.

However, the new tool also means that you can check welcome offers as frequently as you want with no harm to your credit score, opening up new opportunities to strike if and when you do see an attractive bonus offer targeted for you.