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Earn as High as 100K Points With Amex Gold Card Welcome Offer [Targeted]

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Ryan Smith's image
Stella Shon,Ryan Smith
Edited by: Michael Y. Park
& Juan Ruiz
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Amex has been generous with welcome offers throughout the past year. The American Express® Gold Card is providing one of its most impressive welcome offers to targeted new cardholders.

The current public welcome offer is:

  • Apply and find out if you're eligible for as high as 100,000 points after spending $6,000 in eligible purchases in the first 6 months. Welcome offers vary, and you may not be eligible for an offer.

Here’s how to find a welcome offer as high as 100,000 points and how you might potentially redeem this stash of points.

Please note that these offers are not available to all applicants.

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Amex Gold Card Welcome Offer

There are a few different methods you can try to find as high as 100,000 points.

Option 1: Check on Amex Directly (Try This First)

If you’re applying for the Amex Gold card, we recommend you first check for offers directly on the American Express website to find out your exact welcome offer. On the front page, you should see messaging that your offer can be as high as 100,000 points.

Amex Gold card as high as 100k offer
Offer captured on January 20, 2026, and may not be available to all applicants. Image Credit: American Express

After clicking the button that says “Apply Now,” either log in to your Amex account (if you have one) to autofill the required information or fill out the requested details to proceed.

Amex Gold card application info page
Offer captured on January 20, 2026, and may not be available to all applicants. Image Credit: American Express

After filling in the details, the exact number of points in your personalized offer will be shown, and you’ll have the option to accept the welcome offer.

If you quit the application at this stage, your credit score will remain unaffected. That’s because American Express uses a soft credit check rather than a hard inquiry for this process. Your credit score may be impacted only if you decide to accept the card’s offer and open the account.

Like other targeted offers, these offers are not available to all applicants.

Bottom Line:

If you come across an offer as high as 100,000 bonus points, you’ll receive one of the best welcome offers the Amex Gold card has ever put out.

Option 2: Check on CardMatch

If you strike out on the American Express website, the second thing we recommend is checking through the CardMatch tool. This tool completes a soft credit check to see if you’re eligible for any elevated offers. Like the Amex check, it’s not a hard pull, so it won’t show up on your credit report.

To receive matches, you need to provide personal information such as your name, address, and email address.

You can also look for targeted email offers, so long as you’ve opted in for these offers.

After logging in to your American Express account, click on the button that says “Account Services” in the top menu, then choose the tab that says “Alerts and Communications.” From here, click on the option that says “Marketing Email Preferences” to ensure you’ve opted in to notifications about targeted offers.

Option 3: Snag a Referral

The highest welcome offers we see can also come from targeted referral offers. Find a friend (or 2) with an Amex Gold card. Have them send you their link and check if it’s for as high as a 100,000-point welcome offer. If not, try again.

What Are 100,000 Amex Points Worth?

With 100,000 Amex Membership Rewards points, you gain access to an extensive lineup of airline and hotel transfer partners, opening the door to luxury redemptions that can easily return 5x the Amex Gold card’s $325 (rates & fees) or even more.

United Airlines B767 400 Polaris window seat
A window seat in Polaris on a United Airlines Boeing 767-400. Image Credit: Ryan Smith

We value American Express Membership Rewards at 2.2 cents apiece, meaning 100,000 points is worth approximately ~$2,200 for travel redemptions. Here’s how:

  • $5,000+ in business or first class flights to Europe or Asia when transferred at a 1:1 ratio to airline partners like Air Canada Aeroplan, ANA, or Virgin Atlantic
  • $2,000+ in luxury hotel stays through partners such as Hilton Honors at a favorable 1:2 ratio
  • $1,000 in travel when redeemed directly through Amex Travel at 1 cent per point (baseline value — but we highly recommend redeeming points via transfer partners)

Ultimately, the value of your points comes down to how you choose to redeem them. With frequent, limited-time transfer bonuses from American Express, it’s possible to stretch your points even further.

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Maximizing Your Membership Rewards Points

Notably, our valuation of 100,000 points doesn’t even consider the card’s extensive benefits — including everyday credits that deliver compelling value for foodies. Below, we’ll give a few ideas on some redemption ideas:

  • Fly United Polaris to Europe and back: ANA, a transfer partner of Amex, charges just 100,000 miles round-trip for a United Polaris business class flight to tons of European destinations.
  • Take the whole family to the Caribbean: British Airways and American Airlines are in the Oneworld alliance, so you can redeem British Airways Avios to book American Airlines flights with award space from 13,500 Avios per ticket.
  • Spend 12 nights in Tokyo: Choice Hotels may not be the most popular program in the award travel world, but it deserves more attention. With its extensive portfolio of hotels and affordable redemption rates, you can find hotels for as few as 8,000 points per night, even in high-priced cities such as Tokyo.

Final Thoughts

If you haven’t already, now might be an excellent time to consider adding the Amex Gold card to your wallet. With a generous welcome offer available to targeted applicants, there is a wide range of options for redeeming points.

Frequently Asked Questions

What is the current welcome bonus on the Amex Gold card?

Eligible new applicants can score one of its best-ever welcome offers: Apply and find out if you're eligible for as high as 100,000 points after spending $6,000 in eligible purchases in the first 6 months. Welcome offers vary, and you may not be eligible for an offer.

After submitting the application, you’ll see the exact number of points included in your personalized offer and can choose whether to accept it. If you’re targeted for 100,000 points, it’s worth taking. You can also withdraw your application at this stage without any impact to your credit score.

If you proceed with opening the Amex Gold card account, your credit score may be affected.

Do I have to accept the card to see the 100k offer?

No. You’ll see your personalized welcome offer after completing the application details. From there, you can choose to open the account or withdraw the application without any impact on your credit score.

Can I check the offer without a hard credit pull?

Yes. American Express uses a soft credit check to determine welcome offer eligibility for the Amex Gold card.

If you accept the welcome offer, your new card account will be created. If you don’t accept the welcome offer, your application will be withdrawn, and your credit score won’t take a hit.

Why am I not seeing 100k?

Welcome offers on the Amex Gold card vary, and not all applicants will be eligible for the highest bonus offer of as high as 100,000 points. American Express evaluates numerous factors, such as your credit score, income, existing American Express cards, and other details on your application. You can always try to apply again after a few days!

Is the 100k offer targeted?

Yes, not all applicants will see the best as high as a 100,000-point bonus offer. Therefore, if you are targeted for it, it’s absolutely worth taking — it doesn’t come around frequently.

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About Stella Shon

With a degree in media and journalism, Stella has been in the points and miles game for more than 6 years. She most recently worked as a Corporate Communications Analyst for JetBlue. Find her work in The New York Times, USA Today, and more.

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