Buy Choice Privileges Points With up to a 40% Bonus [Until January 27]

Choice Privileges members have a new offer to buy Choice points with a 40% bonus.

This offer is available through January 27, 2026, and, unfortunately, it’s not as good as previous deals we’ve seen from Choice. That said, it may still make sense to buy during this promotion.

Choice may not be the first hotel chain that comes to mind for many travelers, but with this bonus, you could unlock some great redemptions around the world.

Here’s a look at everything you should know.

Buy Choice Privileges Points — The Details

Choice Privileges frequently offers a discount or bonus on purchased points, though the amount varies. The current offer features a bonus of up to 40% for targeted members, available for a limited time. If maximized, this promotion will reduce the cost of buying points to 0.74 cents each. Purchases are available here.

This is a tiered offer, meaning the bonus improves as you buy more points:

• Buy 1,000 points to 9,000 points without a bonus.
• Buy 10,000+ points with a 40% bonus (0.74 cents each).

Your specific bonus may vary, as this is a targeted offer. This promotion is valid through January 27, 2026, and you can buy up to 180,000 points before the bonus.

Is It Worth It?

Although there isn’t a lot of buzz around Choice Privileges points, there are numerous examples of when buying these can make sense. Choice Hotels has thousands of properties worldwide, and while many of these aren’t ultra-high-end, you can score some good value.

There are a few things to know about Choice points in general:

• Choice doesn’t charge more for additional guests (up to the capacity limit)
• Suites cost the same as standard rooms in points

At Upgraded Points, we value Choice Privileges points at 0.6 cents apiece. Thus, this 40% bonus means you’re still buying points at a price above their typical value. That said, it’s certainly possible to get more than 0.74 cents per point in value, depending on how you redeem Choice Privileges points. If you can do that, buying during this offer can be a great way to save money — especially if you were going to pay cash for a hotel and the cost of buying the needed points is cheaper.

Other Ways To Earn Choice Privileges Points

In addition to purchasing Choice points, there are several other ways to earn Choice Privileges points.

Citi ThankYou Rewards Points and Wells Fargo Rewards points transfer to Choice Privileges at a 1:2 ratio. You can also transfer your Amex Membership Rewards points and Capital One miles to Choice at a 1:1 ratio; however, these options aren’t ideal. Citi and Wells Fargo offer a better transfer rate.

You can also earn Choice points from everyday spending and welcome offers on 2 credit cards issued by Wells Fargo in the U.S.: the Choice Privileges^® Mastercard^® and Choice Privileges^® Select Mastercard^®.

Final Thoughts

As with previous offers, this is a targeted promotion, offering up to a 40% bonus when you buy Choice Privileges points. If you have this offer, you can purchase Choice points at a reasonable price by buying at least 10,000 points in a single transaction.

To be clear, though, Choice offers numerous discounts and bonuses when purchasing points throughout the year, and this is one of the more expensive offers we’ve seen lately. If you want to take advantage of this offer and think it’s worth buying, purchase before the sale ends on January 27, 2026.