Choice Hotels International, often abbreviated as Choice Hotels, is one of the largest hospitality companies in the world. Choice Hotels is one of the bigger competitors to mainstay hotel chains like Hilton, Marriott, and IHG.
With headquarters in Rockville, Maryland, Choice Hotels has some 7,000+ hotels in its portfolio, spread out across more than 40 countries.
Although the parent company may not be well-known, its constituent properties enjoy an unexpectedly high level of brand recognition, offering names like Comfort Inn, Sleep Inn, and Rodeway Inn.
Although Choice Hotels’ focus has always been on the midscale/economy traveler, it is possible to stay at upscale properties. Best of all, there are lots of ways to redeem Choice Privileges points!
Let’s examine Choice Hotels’ 14 brands, including a “dual brand” that combines 2 brands under 1 roof! As you’ll find out, there are economy lodging accommodations, spacious midscale choices, and even boutique upscale properties.
Choice Brand Overview
Choice Hotels’ massive portfolio makes it a larger company than IHG and Hilton by number of properties, which is a feat that is certainly difficult to surpass!
Choice Hotels separates each brand and buckets it into economy, midscale, or upscale accommodations.
Choice Hotels focuses on offering affordable rooms, as evidenced by its 4 economy brands and 8 midscale brands. Meanwhile, there are 2 smaller but formidable upscale brands: Ascend Hotel Collection and Cambria Hotels.
Choice Privileges® Visa Signature® Card
Barclays is the exclusive credit card issuer for Choice Hotels, and offers the Choice Privileges® Visa Signature® Card.
The Choice Privileges card comes with no annual fee, complimentary Gold Elite status, an anniversary points bonus, a welcome point offer, and the ability to earn Choice Privileges points with regular spending.
When you have the Choice Privileges card, you can earn 15 points per $1 spent at eligible Choice Hotels, 5 points per $1 spent on the purchase of Choice Privileges points or Choice Hotels gift cards, and 2 points per $1 on all other purchases.
The biggest benefits of Choice Privileges Gold Elite status over entry-level Member status is early check-in, late checkout, elite reserved parking, a dedicated elite customer hotline, and even an elite welcome gift!
Lastly, you will receive a 10% elite bonus on points accrued during your Choice Hotels stays.
If you need to top off your Choice Privileges points, you can transfer from:
Hot Tip: It makes a lot of sense to buy points because there are often bonus promotions you can take advantage of.
Choice Privileges Loyalty Program
The points you earn in Choice Privileges, Choice Hotels’ loyalty program, can be redeemed for hotel stays (or transferred to airline partners). Note that you can only book stays up to 100 days in advance.
Award prices will range from 8,000 points to 75,000 points per night. You’ll only experience pricing between 35,000 and 75,000 points per night at Choice Hotels in the Asia-Pacific region or Preferred Hotels & Resorts locations.
You won’t experience any variable pricing structures — your property will either be available with points at a set price or it will not be available.
To figure out how much your stay will cost using points, you’ll want to:
- Visit Choice Privileges’ Redeem Points page.
- Enter your destination and travel information in the search box. Make sure the special rate field says Reward Points.
- Click Find Hotels.
- For each available hotel, you will see the points cost on the right-hand side.
- Click Check Availability to proceed with your booking.
Lastly, you can use points partially for a stay via the Points Plus Cash program, provided you have at least 6,000 Choice Privileges points.
14 Choice Hotel Brands
Choice Hotels’ 14 brands are heavily weighted towards the affordable or value end of the spectrum. With seminal brands like Sleep Inn, Quality Inn, Rodeway Inn, and Comfort, it’s easy to see why Choice Hotels enjoys incredible brand recognition.
This isn’t the end, however, because Ascend Hotels Collection and Cambria Hotels offer a hint of luxury thanks to their position as the upscale brands in Choice Hotels’ portfolio.
Lastly, Choice Hotels offers a unique “dual brand”, which combines Sleep Inn and MainStay Suites under 1 roof and property.
Ascend Hotel Collection is one of 2 Choice Hotels brands falling into the upscale bucket. Ascend Hotel Collection is Choice Hotels’ boutique brand focusing on historic and culturally rich accommodations.
Each property is unique, but expect to find the most technologically-advanced amenities, excellent service, unique food and beverage choices, and lots of historical artifacts at each Ascend Hotel Collection property. Pick between nature adventures, sprawling resorts with golf courses, or even artsy city properties with unbeatable locations.
There are nearly 400 properties spread out across 22 countries, so you’ll be able to find something posh that fits your needs.
Hot Tip: A new alliance in 2021 with Penn National Gaming, Inc. will offer reciprocal earning and redemption benefits for Choice Privileges members and members of Penn’s mychoice loyalty program.
Cambria Hotels is Choice Hotels’ other upscale brand besides Ascend Hotel Collection. Cambria’s focus seems to be on business travelers, but it will definitely appeal to leisure travelers as well.
Within each property, you’ll find free Wi-Fi, tech-friendly rooms, plenty of meeting spaces, full-service dining, bars that feature local craft beer selections, and even Cambria’s Contactless Concierge Service.
Choice Privileges members enjoy a $10 Cambria credit for the on-site restaurant and bar and a benefit called Double Your Extras.
Double Your Extras doubles your welcome gift on weekday stays (Sunday through Thursday) so you can pick between:
- $10 coffee gift card
- $5 Uber credit
- $5 Amazon gift card
- 800 bonus Choice Privileges points
Lastly, you’ll get a Diamond Elite Status Jump, which offers top-tier Choice Privileges Diamond Elite status at Cambria stays provided you have elite status at another hotel brand.
Overall, Cambria Hotels offers a mix between business travel utilitarianism and casual leisure indulgences at each of its 50 properties in the U.S.
Clarion prides itself on being able to accommodate different customer/traveler archetypes under 1 roof, whether it’s business travel, special events, celebrations, vacations, or just a simple weekend staycation.
Ultimately, Clarion helps business and leisure guests mingle by providing meeting/banquet facilities, hot breakfast, a simplified menu, free Wi-Fi, a pool, fitness center, and a 24-hour business center. Amenities may vary at each location, so keep that in mind.
Overall, there are around 319 Clarion properties in 24 countries.
Clarion Pointe is the sister brand of Clarion and is positioned as a convenient and affordable brand with premium touches in just the right places.
Hotel essentials like contemporary design, crisp bedding, free Wi-Fi, on-demand streaming connectivity, a modern fitness center, and free breakfast with premium coffee every morning are among the perks of staying at Clarion Pointe properties.
The first Clarion Pointe property opened in 2019, and there are currently 13 of these hotels in the U.S. across cities like:
- Fresno, CA
- Rochester, NY
- Columbus, OH
- Greensboro, NC
Clarion Pointe always has 6 hotels in the pipeline in cities like Louisville, KY and Salt Lake City, UT.
Comfort is Choice Hotels’ largest brand. Positioned as a midscale limited-service brand, Comfort is designed to offer consistent, high-value accommodations for both leisure and business travelers.
With 3 distinct sub-brands — Comfort Inn, Comfort Suites, and Comfort Inn & Suites — Choice Hotels has gone to great lengths to revamp and revitalize the Comfort brand, previously associated with tired, no-frills motels.
Each of the oversized rooms has separate areas for working and relaxing, and some rooms are equipped with a sleeper sofa, refrigerator, microwave, and high-speed internet. Comfort properties have also been upgraded with new design elements, free Wi-Fi, refreshed bedding, a hot and hearty breakfast, and improved fitness centers.
There are nearly 2,400 properties across 24 countries, making Comfort the largest hotel brand within Choice Hotels’ portfolio.
Econo Lodge is Choice Hotels’ flagship economy brand. By providing an “easy stop on the road,” this value-oriented brand is a favorite for travelers seeking affordable accommodations.
To give you an idea of what it might offer, Econo Lodge competes with brands like Days Inn, Super 8, and Red Roof Inn.
At Econo Lodge, you’ll find clean rooms that are equipped with free Wi-Fi, premium movie channels, bedside electrical outlets, and most importantly, free continental breakfast. Many of these properties are pet-friendly, as well.
Overall, there are nearly 900 Econo Lodge properties in this brand, all of which are located in the United States.
Everhome Suites is Choice Hotels’ newest brand, offering midscale extended-stay comforts. This brand offers a refreshed perspective on value-oriented efficiency tailored to long-staying guests. For discerning travelers, its 3 pillars are convenient amenities, modern spaces, and flexible design.
In the main lobby area, you’ll discover contemporary locally-inspired gathering areas to blend work and play. Within each room, you’ll find smart, apartment-style suite layouts featuring separate work and living spaces, including a fully-equipped kitchen with a dishwasher.
The first location for this new brand is in Corona, CA. Additional locations are planed for Georgia, Montana, Idaho, and New Jersey.
MainStay Suites is one of Comfort Hotels’ midscale brands, specifically for extended-stay travelers. MainStay Suites emphasizes a homey experience by delivering on the “Live Like Home” motto.
Typical customers include those who are relocating, leisure travelers, employees attending training, or even temporary job assignments.
Each of these all-suite rooms contains free Wi-Fi, a sleeper sofa or lounge chair, a fully-equipped kitchen with a 2-burner cooktop, dishes, utensils, a dishwasher, a sink with disposal, a microwave, and a full-size refrigerator, an ergonomic chair, and comfortable work areas.
On-site amenities include a well-equipped fitness center, business center with computer and printer, and complimentary access to small kitchen appliances including blenders, toasters, slow cookers via the Things I Use at Home program.
You’ll enjoy a free continental breakfast including a hot oatmeal station at each of these properties, in addition to on-site laundry rooms, regular housekeeping, and even a marketplace to pick up snacks.
There are currently around 228 MainStay Suites properties in the U.S. and Canada.
Quality Inn is another one of Choice Hotels’ midscale properties. As the second-largest brand in Choice Hotels’ portfolio, Quality Inn helps both guests and hotel owners “get your money’s worth.”
By delivering value on both sides of the equation, Quality Inn has cemented itself as one of the best go-to midscale brands, particularly in the United States. Whether you’re a business traveler, looking for a vacation, or just desperate for a weekend getaway, Quality Inn will deliver excellent value.
The 5 tenets of Quality’s philosophy, also known as Value Qs, are:
- Q Bed: Deliver crisp bedding
- Q Breakfast: Deliver hot, fresh, and healthy complimentary breakfasts including eggs, waffles, and pancakes
- Q Shower: Deliver a refreshing shower experience with multi-setting shower heads and energizing bath amenities
- Q Service: Deliver professional, responsive, and friendly service
- Q Essentials: Deliver amenities like free Wi-Fi, an in-room fridge, local phone calls, a daily newspaper, and coffee and tea facilities
There are over 2,000 Quality Inn locations in 17 countries, all of which are affordable and enjoyable.
Rodeway Inn is one of Choice Hotels’ economy brands. Perhaps the most “no-frills” brand, Rodeway Inn offers the basics at a competitive price-tag.
Essentially, Rodeway Inn is for those who need a bed to sleep on and a refreshing shower. The 3 main amenities you’ll find are free coffee every morning, free Wi-Fi, and a free premium movie channel.
This sensible lodging option is great for travelers on a budget, so you can get rest and use the room as a launchpad for your area excursions. “Good night. Great savings.” is the motto here, which makes Rodeway Inn one of the best deals on a simple stay you can get.
There are 647 Rodeway Inn locations in the U.S. and Canada.
It’s easy to see why Sleep Inn is so popular — getting a good night’s rest is the focus here, so these stylish hotels are designed as a sort of sanctuary for your wellness.
Sleep Inn’s midscale position offers plush bedding, relaxing design elements, calming colors, and thoughtful lighting to optimize your sleep in a spa-like atmosphere. Also, free amenities include a hot breakfast and high-speed Wi-Fi. On-site, you’ll find facilities such as a fitness room and/or a pool.
Furthermore, Sleep Inn has entered into a partnership with Better Sleep, a renowned mobile app, to help you maximize your sleep even more with gentle sounds, meditations, and even bedtime stories. Sleep Inn will offer complimentary premium, ad-free access to this app for guests.
Sleep Inn has 585 locations across 5 countries.
This next brand is a new concept that premiered in late 2018. This dual brand combines the functional style of Sleep Inn with the homeyness of the MainStay Suites.
For hotel-goers, the key amenities are free breakfast, increased facilities, and a single front desk/lobby. You can choose which of the brands you’d prefer to stay in depending on the feel, facilities, amenities, etc.
There are 123 Sleep Inn/MainStay Suites properties, all of which are in the U.S., either open or under development at this time.
Suburban Extended Stay Hotel is in the economy category, and it offers extended-stay lodging for travelers.
With value-conscious guests in mind, all of the apartment-style suites offer in-room kitchens. This includes a full-sized fridge, a 2-burner cooktop, a microwave, a kitchen sink, free Wi-Fi, and 24/7 on-site laundry facilities. Common amenities include a basic exercise room, free local calls, a business center, free coffee, and even truck parking! Plus, you’ll get a free hot breakfast at each of these properties.
Offering primarily weekly and multi-week pricing with bi-weekly housekeeping, you can begin to see how Suburban Extended Stay Hotels can offer some of the most competitive extended-stay pricing by removing the services that guests don’t need.
In total, there are 77 properties in the U.S. and Canada.
WoodSpring Suites is one of Choice Hotels’ most exciting brands, aiming to maximize guest comfort via a welcoming environment, friendly staff, clean practices, and more.
You can book nightly, weekly, and even monthly stays at WoodSpring Suites. The longer you stay, the cheaper the nightly rates you’ll receive. Typical guests include those who are relocating, those on traveling medical assignments or crew projects, as well as those experiencing life changes. Housekeeping is done bi-weekly and you can purchase additional bedding replacement/housekeeping services as needed.
Each of the pet-friendly rooms (exclusions apply) is a suite with separate sofas and chairs, a free premium movie channel, and well-designed kitchens including a full-size fridge, 2-burner stove, and microwave oven. You’ll enjoy free Wi-Fi, free parking, 24/7 laundry room access, and vending machines, as well as additional kitchen items available. Some locations also offer lobby coffee service, dishwashers, and fitness centers.
All located within the U.S., there are a total of 412 WoodSpring Suites locations.
Choice Hotels is one of the world’s largest hotel chains, managing more than 7,000 properties across 40+ countries globally. By number of properties, Choice Hotels is larger than Hilton and Marriott!
As a general rule of thumb, Choice Hotels skews much more towards the economy/midscale traveler with brands like Rodeway Inn, Quality Inn, and Comfort. However, it does have a position in the upscale hotel market, thanks to the Ascend Hotel Collection and Cambria Hotels.
Choice Hotels’ rewards program, Choice Privileges, offers opportunities to earn and redeem points for free hotel stays. Still, paying cash for Choice Hotels properties is not a bad deal at all, considering how value-packed each of these stays can be.