Hilton Launches Apartment Collection by Hilton, a New Apartment-Style Lodging Brand

Hilton has announced a new brand, Apartment Collection by Hilton, expanding its lineup with apartment-style accommodations rather than traditional hotel rooms. The new brand will feature fully furnished apartments and is expected to open for bookings in the first half of 2026 through Hilton’s direct channels.

The first properties are planned for major U.S. cities, giving Hilton travelers another option for stays that require more space or flexibility.

Here’s what you need to know.

What To Know About Apartment Collection by Hilton

Apartment Collection by Hilton will focus on furnished, apartment-style accommodations with layouts ranging from studios to multi-bedroom units. Instead of the usual extended-stay setup, these properties are designed to feel like real apartments, complete with separate living areas, full kitchens, and in-unit laundry.

While Hilton already offers extended-stay brands like Homewood Suites and Home2 Suites, Apartment Collection by Hilton is positioned differently. These properties will operate as true apartment-style accommodations within multifamily buildings, rather than being built for hotel use, giving travelers a more residential-style option within Hilton’s portfolio.

The initial rollout will be done in partnership with Placemakr, an established player in the apartment hospitality space. Early locations are expected in major U.S. markets such as New York City, Washington, D.C., and Atlanta, with additional expansion planned over time.

For Hilton loyalists, the good news is the latest addition to the Hilton lineup will operate under the Hilton Honors program, meaning you’ll be able to earn and redeem Hilton Honors points on stays with the Apartment Collection by Hilton.

Hilton’s newest brand is positioned to serve a wide range of travelers — from families needing multiple bedrooms to business travelers on extended assignments, as well as groups that would normally turn to short-term rental platforms such as VRBO and Airbnb.

Final Thoughts

Apartment Collection by Hilton adds another option to Hilton’s expanding brand lineup, focusing on furnished, apartment-style accommodations that will be fully integrated into the Hilton Honors program later this year. The first properties are expected to become available in 2026, with initial locations planned in major U.S. cities.

Redemption pricing within Hilton Honors hasn’t been announced yet, but we’ll be watching it once the brand goes live.