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Hilton has announced the name of its new extended-stay brand aimed at travelers looking for apartment-style accommodations for 20 nights or more.
LivSmart Studios by Hilton aims to offer simple accommodations with the comforts of home to the underserved workforce traveler market.
Here are the details of this new brand from Hilton.
Hilton’s new extended-stay brand, LivSmart Studios by Hilton, which was originally introduced with the working name Project H3, is geared toward travelers looking for longer-term stays.
This lower-midscale brand will join the ever-growing Hilton portfolio with an aim to focus on the underserved segment of consumers, including traveling nurses, military personnel, or those who may be relocating temporarily for work who want a comfortable, but simple place to stay for potentially weeks or months at a time.
With over 350 locations in negotiations, there’s a big demand for this market segment.
“From luxury to premium economy, Hilton has a rich history of strategically building brands for every guest and every travel occasion. At Hilton, we continue to innovate our brands to meet the needs of the ever-evolving traveler, and we are excited to find an opportunity to better serve the long-stay guest with LivSmart Studios.”Chris Silcock, President, Global Brands and Commercial Services, Hilton
Construction started on the brand’s first location, in Kokomo, Indiana, in October of 2023. This 137-room property is expected to open by late summer of 2024.
The new brand’s aesthetics will exude a modern yet warm and inviting feel by meshing “contemporary farmhouse” with industrial design elements.
Each room will be an apartment-style suite with separate spaces for work and rest. Plenty of storage space and moveable furniture will allow each guest to feel at home. A fully-equipped kitchen will include a full-sized refrigerator, microwave, dishwasher, and 2-burner stove.
The common areas will also enhance the comfort of long-term stays. Outdoor patios will have grills, comfortable seating, and a communal fire pit. The non-traditional lobby called The Hive will feature a guest laundry room, fitness center, and a small retail outlet.Hot Tip:
Hilton has been on a roll with the opening of another budget brand “Spark,” which offers modern amenities and complimentary breakfast at an affordable price.
Hilton has announced a new lower-midscale extended-stay brand aimed at travelers looking for apartment-style accommodations for longer-term stays. This new brand, LivSmart Studios by Hilton, will serve the often-overlooked workforce travel market. The first location, in Indiana, is expected to open by late summer of 2024.
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