As of June 5, American Airlines launched “The Mystery Bonus Event” on their AAdvantage eShopping℠ mall. This event runs through June 30, 2017, at 11:59:59 pm ET (also known as “The Bonus Period”).
To reveal your one-time bonus offer, shoppers must log in to the portal and visit the Mystery Bonus Event page.
It looks like there are 3 different mystery bonus tiers randomly allocated at this time:
- Spend $100, earn 400 AAdvantage® bonus miles
- Spend $300, earn 1,200 AAdvantage® bonus miles
- Spend $500, earn 2,000 AAdvantage® bonus miles
During the aforementioned Bonus Period, if a member shops on the AAdvantage eShoppingSM mall and makes qualifying purchases at least equivalent to their allocated minimum spend for bonus amount, the member will earn a one-time bonus of their designated number of bonus miles.
“Qualifying Purchases” exclude cancellations, returns, shipping/handling, taxes/fees, gift card or other cash equivalent purchases, and certain products that may be identified by the individual merchant.
Additionally, individual merchants may have other terms and conditions, which can be found on each respective store detail page on the AAdvantage eShoppingSM portal.
Shoppers should allow 8-10 weeks after the close of the Bonus Period (6/30/17) for bonus miles to be applied to the member’s AAdvantage eShoppingSM account.
This Mystery Bonus Offer is also void where prohibited by law.
Should I Shop?
It’s important to remember that these bonus miles are a BONUS. That means they’re granted in addition to any miles shoppers will earn through standard eShopping mall purchases.
Many stores in the portal earn a standard 1 mile to the dollar, but some stores can reach multipliers as high as 10, 15, 20, and even 25 miles to the dollar.
In general, a 400-point bonus on a $100 purchase isn’t all that lucrative. However, if you are looking to shop online in the month of June, it’s worth the extra few minutes it takes to log in to the shopping portal, reveal the Mystery Bonus, and search for the store you’re planning to shop through.
If you’re capitalizing on the shop multipliers, it’s a decent deal.
On a positive note, the required spending amount does not have to be met in 1 single purchase. All qualifying purchases made before the deadline can be combined to receive this bonus offer, as long as the minimum limit is reached.
A Few Examples*
With the Spend $100 get 400 miles Mystery Bonus, shop Groupon (generally 3 miles/$1).
- $100 spent earns 300 standard miles + 400 bonus miles = 700 AAdvantage Miles
With the Spend $300 get 1,200 miles Mystery Bonus, shop Shutterfly (generally 5 miles/$1) and Nike (generally 8 miles/$1).
- $150 spent at Shutterfly earns 750 standard miles + $150 spent at Nike earns 1,200 standard miles + 1,200 bonus miles = 3,150 AAdvantage Miles
With the Spend $500 get 2,000 miles Mystery Bonus, shop Brookstone (generally 5 miles/$1), Beachbody.com (generally 7 miles/$1), and Restaurant.com (generally 12 miles/$1).
- $250 spent at Brookstone earns 1,250 standard miles + $100 spent at Beachbody.com earns 700 standard miles + $150 spent at Restaurant.com earns 1,800 standard miles + 2,000 bonus miles = 5,750 AAdvantage Miles
*These are examples only; purchase combinations are not required to receive the offer
Lastly, while this is only a one-time bonus, there is no limit to the number of miles a member is allowed to earn via the eShoppingSM portal. The more you shop, the more you earn!
What Are AA Miles Worth?
We currently value AA miles at 1.4 cents each. Given that valuation, your cash value for the above examples would be as follows:
- 700 AAdvantage Miles = $9.80
- 3,150 AAdvantage Miles = $44.10
- 5,750 AAdvantage Miles = $80.50
Earning Bonus + Bonus Miles
American Airlines reports that Citi® / AAdvantage® cardholders can earn additional AAdvantage miles at hundreds of online stores through the AAdvantage eShopping℠ mall. They state that as an AAdvantage eShopping member, cardholders will have access to exclusive deals and discounts in addition to earning AAdvantage miles on all qualifying purchases.
What If I Don’t Have an AAdvantage Account?
Shoppers are only eligible to utilize the AAdvantage eShoppingSM mall (and therefore the Mystery Bonus) with a valid AAdvantage account. If you don’t currently have an AAdvantage account, you can register here.