13 Best Ways to Redeem Finnair Plus Miles for Maximum Value

Finnair Business Class

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Finnair, the flag carrier of Finland, is one of 13 Oneworld member airlines and is headquartered in the Finnish capital of Helsinki. Operating since 1923, the airline is majority-owned by the government of Finland and is the sixth oldest airline.

Additionally, Finnair has not had fatalities since 1963, and it has therefore been consistently ranked at the top of the global airline safety rankings. In fact, it was ranked first in 2018 by the Jet Airliner Crash Data Evaluation Centre (JACDEC), one of the foremost commercial aviation authorities in the world.

In any case, we’re not here to talk about Finnair’s spotless safety record. We’re here to talk about their frequent flyer program, Finnair Plus. Finnair Plus is, sadly, a mostly useless frequent flyer program. They charge ungodly amounts of points for flight awards and there’s very little value to be had for award generalists.

There are a handful of niche redemptions that you can keep in your back pocket if you find yourself with a substantial balance of Finnair Plus points.

Let’s see how we can maximize your Finnair Plus miles.

The Pros and Cons of Finnair Plus Miles (Quick Overview)

There’s honestly not a lot to like about Finnair Plus, but we’ve managed to dig up a few talking points on both sides of the discussion. Let’s start with the good things.

  • Change fees are relatively modest
  • Interesting Oneworld round-the-world trip capabilities

That’s pretty much where it ends as far as the pros of Finnair Plus. There’s a slew of areas where Finnair Plus is weak as a loyalty program:

  • Exorbitant redemption prices (380,000 Finnair Plus points versus 140,000 Alaska miles for round-trip first class on Qantas between North America and Australia)
  • Lack of quality transfer partners (only Capital One)
  • One-way awards are priced horribly
  • All fuel surcharges are passed on
  • Confusing rewards program and routing rules

Overall, Finnair Plus is a rewards program you generally want to stay away from, unless you already have a bunch of miles. If you’ve been crediting your Oneworld flights to Finnair for many years, you may fall into this category. If you fly to Finland a lot, you may also find some value in liquidating these points.

Using Your Finnair Plus Miles

Finnair Plus is a generally confusing loyalty program, but the good news is that you can book some partners completely online, which will minimize travelers’ headaches.

Remember, Finnair is a member of the Oneworld alliance, and it is also partners with Icelandair, Braathens Regional Airways, and Alaska Airlines.

We’ll go over the partners you can book with online versus over the phone in the next sections.

Oneworld Alliance Airline Partners

Here are the Oneworld alliance partners that Finnair is affiliated with:

  • American Airlines
  • British Airways
  • Cathay Pacific
  • Finnair
  • Iberia
  • Japan Airlines
  • LATAM Airlines
  • Malaysia Airlines
  • Qantas
  • Qatar Airways
  • Royal Jordanian
  • S7 Airlines
  • SriLankan Airlines

Remember that there are a number of additional airlines that are affiliate members of the Oneworld alliance. These are mostly regional subsidiaries of Oneworld airlines, such as the case with Cathay Dragon and Cathay Pacific.

Non-Alliance Airline Partners

In addition to being partners with all Oneworld airlines, Finnair is partners with:

  1. Braathens Regional Airlines
  2. Alaska Airlines
  3. Icelandair

You can earn and redeem Finnair Plus points with these partners as well, so that’s a bonus.

Finnair Plus Award Charts

Finnair Plus has a slew of award charts, and here’s where it starts to get confusing.

  1. Region-based (Finnair flights only)
  2. Region-based (Partner flights only)
  3. Distance-based (Oneworld multi-carrier aka Round-the-World Awards)

If you’re flying on Finnair flights only, then you will want to pay attention to this region-based award chart:

Finnair Award Chart
Finnair award chart. Image Credit: Finnair.com

The region-based award chart has far more columns than award travelers are accustomed to, so let’s walk through the columns together:

  • Economy Online: Round-trip economy booked online
  • Economy/Customer Service: Round-trip economy booked over the phone
  • Economy Oneway: One-way economy
  • Business Online: Round-trip business booked online
  • Business/Customer Service: Round-trip business booked over the phone
  • Business Oneway: One-way business

Let’s now move onto the region-based award charts for partner airlines. Just like Alaska Airlines Mileage Plan, Finnair Plus uses a different award chart for each partner, so there are loads of different award charts available.

However, most (if not all) of these award charts are ludicrous, charging 180,000 Finnair Plus points for a one-way first class flight on Japan Airlines between the U.S. and Japan, for example.

You really don’t want to be booking partner award flights using Finnair. If you insist, however, visit this link and choose your partner airline.

Our last type of award is the Oneworld multi-carrier award table, which is most synonymous to the round-the-world award.

Finnair Plus RTW Award Chart
Finnair Plus RTW award chart is distance-based. Image Credit: Finnair.com

One quick note: notice that the distance is in kilometers, not miles, so be sure to account for that when planning your Oneworld multi-carrier trip.

Awards Bookable Online vs. Phone

As per Finnair Plus, you can book award flights on these airlines online:

  1. British Airways
  2. Cathay Pacific
  3. Iberia
  4. Japan Airlines
  5. Qantas
  6. Qatar Airways

For any other airlines, you’ll need to contact Finnair Plus at +358-9-818-0800 or 877-757-7143.

Hot Tip: For expert tips and strategies, see our complete guide on searching for Oneworld award availability.

Award Redemption Rules

There are a bunch of award redemption rules unique to each award type. For Finnair-only award travel (known as Classic awards), here are the rules:

  • Return flights must share the same departure and return city. One-way flights are exempt. For example, JFK-HEL-JFK is valid, whereas, JFK-HEL-ORD is not.
  • Connections for award flights are always booked for the first possible flight. No stopovers are permitted for short-haul, and 1 stopover is permitted on long-haul flights. This means that you’ll have the tightest connections available. 
  • The outgoing and return flights of a return award ticket may not be on the same day.
  • Customer can make changes with certain restrictions for the award flights. The change and refund fees are both $50. 
  • If the customer travels in multiple travel classes during an award journey, the cost of that award will be calculated based on the highest travel class.
  • Double-booked awards will be dropped and canceled.

Unfortunately, this makes for a relatively boring set of rules for Finnair-based travel. The next set of routing rules we’ll be discussing is for partner award flights that are not multi-carrier (round-the-world awards).

  • You can only book awards for yourself, close relatives, and people sharing the same household as you. I’m not sure what qualifies as “close relatives” or “sharing the same household,” but we’ll take this at face value.
  • An award may be combined with a Finnair flight.
  • For round-trip flights, the origin and destination airports must be identical. This doesn’t apply for one-way flights.
  • There are no stopovers, except 1 stopover permitted on intercontinental flights.
  • The outgoing and return flights may not be on the same day.
  • The change and refund fees are both $50. 
  • You may not change your ticket once the journey has started.
  • Your award ticket will be ticketed within 1 day of reserving it.
  • If the customer travels in multiple travel classes during an award journey, the cost of that award will be calculated based on the highest travel class. In other words, mixed cabin awards will be charged the highest travel class booked.
  • Double-booked awards will be canceled.

In essence, the partner award routing rules are nearly identical to Finnair’s Classic awards, which is not too surprising.

Lastly, we’ll talk about the Oneworld multi-segment award routing rules, which are definitely the most interesting:

  • All award flights are round trips; the point of departure and return must be the same.
  • Travel between 2 airports by surface transportation counts as 1 flight segment. This means that any open-jaws contain an additional segment. In other words, if you want to maximize your value, don’t book open-jaws!
  • Maximum of 16 flight segments allowed.
  • You may travel and backtrack within a continent.
  • Backtracking limitations exist across continents: you must travel from continent to continent in a continuous westward or eastward direction, crossing the Atlantic and Pacific oceans once only.
  • Only 1 stop is permitted in each destination.
  • Ticketing is performed within 1 day of making the reservation.
  • Destination changes are not allowed after ticketing.
  • Flight date changes are allowed before departure; change fee applies. The change and refund fees are both $50. 
  • No changes are allowed after the journey has begun.
  • If the customer travels in multiple travel classes during an award journey, the cost of that award will be calculated based on the highest travel class.

How to Boost Your Finnair Plus Miles

Finnair’s only transfer partner is Capital One Rewards. Capital One miles transfer at a 2:1.5 ratio. Additionally, transfer times are instantaneous, which means you can transfer right before booking your flights. The minimum transfer amount is 1,000 Capital One miles.

Hot Tip: If you’re interested in learning more about how to earn more, we’ve written a detailed guide on how to earn lots of Capital One miles.

Recommended Capital One Cards (Personal)

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The 13 Best Ways to Use Your Finnair Plus Points

There are (nearly) an unlimited number of ways to waste your Finnair Plus points, and these include redemptions that cost a fortune.

However, there are actually quite a few ways to extract significant value from your points. You’ll even see how you can try business class on every Oneworld airline in 1 itinerary. That’s right, all 13 airlines (plus even more!). Let’s get started with the best ways to use Finnair Plus points.

Construct an Insane Round-The-World Trip With Flights on All Oneworld Airlines

Let’s start off with our craziest redemption of Finnair Plus miles. As we’ve seen above, the award chart for multi-carrier redemptions is distance-based, and if you’re flying Finnair once, you must travel on at least 2 other Oneworld airlines.

Remember that the award chart’s distance units is in kilometers, topping out at 80,000 kilometers. 80,000 kilometers is equivalent to 49,709.7 miles. If you have the time and patience to find award availability, here’s an example of an eastward itinerary of epic proportions that you can book.

  1. Los Angeles (LAX) – New York City (JFK) on American Airlines Flagship Business class
  2. New York City (JFK) – Santiago (SCL) on LATAM business class
  3. Sao Paulo (GRU) – Madrid (MAD) on Iberia business class
  4. Madrid (MAD) – London-Heathrow (LHR) on British Airways intra-Europe business class
  5. London-Heathrow (LHR) – Helsinki (HEL) on Finnair A350 business class
  6. Helsinki (HEL) – Doha (DOH) on Qatar Airways business class
  7. Doha (DOH) – Amman (AMM) on Royal Jordanian business class
  8. Amman (AMM) – Moscow (DME) on Royal Jordanian business class
  9. Moscow (DME) – Novosibirsk (OVB) on S7 Airlines business class
  10. Novosibirsk (OVB) – Beijing (PEK) on S7 Airlines business class
  11. Beijing (PEK) – Colombo (CMB) on SriLankan Airlines business class
  12. Colombo (CMB) – Tokyo-Narita (NRT) on SriLankan Airlines business class
  13. Tokyo-Narita (NRT) – Kuala Lumpur (KUL) on Japan Airlines business class
  14. Kuala Lumpur (KUL) – Hong Kong (HKG) on Malaysia Airlines business class
  15. Hong Kong (HKG) – Sydney (SYD) on Cathay Pacific business class
  16. Sydney (SYD) – Los Angeles (LAX) on Qantas business class

The result? 49,658 total flight miles, 14 distinct business class products, all 13 Oneworld airlines, and nearly ~103 hours of business class flight time.

Here’s what the entire route would look like:

Finnair Great Circle Mapper
Finnair Plus makes these epic round-the-world award trips possible. Image Credit: GCMap.com

Here’s the total flight distance calculation:

Finnair RTW
Have you ever wondered how much it’ll cost to fly on every Oneworld airline in business class? Wonder no longer with Finnair Plus! Image Credit: GCMap.com

We’ve barely met the threshold for maximum distance on this itinerary, and I’m honestly not sure how you could dramatically increase the distance while following their routing rules, so I think this is about as good as it gets.

This itinerary will cost 340,000 Finnair Plus points in business class or 240,000 Finnair Plus points in economy class. As you can see, it will probably bankrupt your Finnair Plus or Capital One Miles balance, but it can be worth it for the ultimate trip of a lifetime.

Keep in mind that the hardest part will be searching for award availability, and the best ways to search for Oneworld award availability are by using British Airways or Qantas.

This really is limited only by your imagination, and you could definitely plan a westward journey in the same vein.

Fly Round-Trip Between Finland and Northern Europe in Economy (15,000 Miles)

Our next best redemption is significantly more tame than the crazy round-the-world itineraries that send shivers down my spine. If you find yourself in Finland and want to spend as few miles as possible on an ordinarily expensive economy cash ticket, you can definitely count on Finnair Plus to help you out.

Round-trip costs from Helsinki to see the Northern Lights can be quite expensive, seeing as how Norway is one of the most expensive countries on Earth. So, using a small handful of Finnair Plus points can significantly soften the blow.

Here’s the route I’m talking about, which costs 15,000 Finnair Plus points one-way when booked online.

  •  Helsinki (HEL)- Tromsø (TOS)

If you wanted to fly on a different route, you could pay the same price to fly to any of these cities:

  1. Billund
  2. Copenhagen
  3. Gothenburg
  4. Gdansk
  5. Krakow
  6. Minsk
  7. Moscow
  8. Oslo
  9. Stockholm
  10. St. Petersburg
  11. Reykjavik
  12. Riga
  13. Tlalinn
  14. Tartu
  15. Tromso
  16. Visby
  17. Vilnius
  18. Warsaw
  19. All domestic Finland flights (no business class available)

Fly Round-Trip Between Finland and Northern Europe in Business Class (25,000 Miles)

Let’s say that you still want to fly within Northern Europe, but instead of economy, you opt for business class. The value you’ll get here is very limited due to the lack of quality business class seats on intra-Europe flights.

However, by taking advantage of the flight distances in the Northern Europe region, you can nab up to 4 hours in business class. Here’s a great route you can take:

  • Reykjavik (KEF) – Helsinki (HEL)

The business class seats are nothing to be astonished by, but it can make a 4-hour flight slightly more comfortable. Round-trip costs are 25,000 Finnair Plus points when booked online.

Fly Round-Trip Between Finland and Europe in Economy Class (30,000 Miles)

Let’s move onto another region. Finnair lumps the rest of Europe into the Europe region, and this actually includes Tel Aviv and Dubai.

Many of Finnair’s routes are cash-intensive, and using Finnair Plus points can help soften the blow on your wallet.

If you’re interested in flying within Europe, you can do so with these great sample routes:

  • Helsinki (HEL) – Tel Aviv (TLV)
  • Gazipaşa (GZP) – Helsinki (HEL)

It will run you 30,000 miles for round-trip tickets if booked online.

In addition to these ordinarily expensive routes, you can fly nonstop to/from Helsinki and:

  1. Athens (ATH)
  2. Rome (FCO)
  3. Kazan (KZN)
  4. Samara (KUF)
  5. Malaga (AGP)
  6. Eilat (ETH)
  7. Rhodes (RHO)
  8. Heraklion (HER)
  9. Malta (MLA)

There are many other destinations within Europe that Finnair flies to, and these examples are intended to illustrate some expensive cash destinations.

Fly Round-Trip Between Finland and Dubai in Business Class (50,000 Miles)

If you wanted to fly within Europe in business class, you could do so on a medium-haul route of around 6 hours via Finnair business class. Round-trip costs will be 50,000 Finnair Plus points.

You won’t get an especially exciting lie-flat business class seat, but it’ll be more spacious than a typical economy seat, and you’ll get better service, food, and lounge access.

  • Helsinki (HEL) – Dubai (DXB)

Fly Round-Trip in Finnair’s Lie-Flat A350 Business Class Seats to London (50,000 Miles)

Finnair A350-900 Business Class
Finnair A350-900 Business Class. Image Credit: businesstraveller.com

Up until now, we haven’t talked about any special flight products from Finnair, and it’s for good reason. The seats on intra-Europe flights are somewhat depressing: business class seats are the exact same as economy seats, but the middle seat is blocked off.

That simply means that instead of 3 travelers on each side, there’s only a window and aisle seat occupied, and the middle seat is left empty. But, Finnair has great hard products aboard the A350 and A330, and this next redemption is focused on a short-haul flight that offers lie-flat business class in the reverse herringbone style.

If you wanted to try this on a short-haul flight, you can look no further than a route to the biggest business hub in the world: London.

Here’s the route I’m talking about:

  • Helsinki (HEL) – London-Heathrow (LHR) only on AY 1331

There’s only 1 flight with the A350 to/from London, but it’s totally worth spending the points for a new experience. This can be had on a round-trip flight for 50,000 points.

Alternatively, you can try to fly on the A330, currently being offered on AY 1337. Be sure to reserve the throne seats!

Fly Round-Trip in Finnair’s Throne Seat Aboard the A330 Business Class To/From Brussels (50,000 Miles)

Finnair A330-300 business class throne seats. Image credit: businesstraveller.com

The best part about Finnair’s A330? The throne seats. You probably have heard of Swiss International Air Lines offering the coveted throne seat, but you’ll also be pleased to know that Finnair has an epic throne seat on the A330 as well.

Here’s an intra-Europe route you can try it on:

  • Brussels (BRU) – Helsinki (HEL) only on AY 1541

Be prepared for a cost of 50,000 miles round-trip.

Fly Round-Trip Between Finland and Asia in Economy Class (90,000 Miles)

Now, let’s get into the long-haul destinations. Finnair operates nonstop flights to major cities in Asia, and these are:

  1. Nanjing (NKG)
  2. Xi’An (XIY)
  3. Fukuoka (FUK)
  4. Nagoya (NGO)
  5. Seoul-Incheon (ICN)
  6. Osaka (KIX)
  7. Shanghai (PVG)
  8. Beijing (PEK)
  9. Hong Kong (HKG)
  10. Singapore (SIN)
  11. Bangkok (BKK)
  12. Phuket (HKT)
  13. Tokyo (NRT)
  14. New Delhi (DEL)
  15. Guangzhou (CAN)
  16. Chongqing (CKG)

It’s best to use your Finnair Plus points on economy tickets that would otherwise be prohibitively expensive, such as to these destinations:

  • Helsinki (HEL) – Osaka (KIX)
  • Phuket (HKT) – Helsinki (HEL)

The cash price of these tickets can run into $2,000+ round-trip, so spending 90,000 points can net you a value of ~2.2 cents per point, which is staggering for economy tickets.

Fly Round-Trip between Finland and Asia in Business Class (160,000 Miles)

If you wanted to fly from Finland to Asia or vice-versa, you can do so in business class for 160,000 miles round-trip. In this case, it’s important to get the best business class product, which is either on the A330 or A350. Here’s what we would say: Choose the A330 if you can find throne seats, and the A350 otherwise. 

A lot of times you don’t have much of a choice since there’s only 1 type of aircraft flown on long-haul routes. Here are some 10+ hour flights that you might be interested in trying:

  • Helsinki (HEL) – Singapore (SIN)
  • Bangkok (BKK) – Helsinki (HEL)

Fly Round-Trip Between Finland and North America in Economy Class (90,000 Miles)

Flying to/from the United States and Finland is identical in price to flying to Asia, which is great. Usually, flights to/from the United States are at least slightly more expensive in points than to Asia due to the high demand from America.

Here are some of the routes you can take:

  • Los Angeles (LAX) – Helsinki (HEL) operated by the A350
  • Chicago (ORD) – Helsinki (HEL) operated by the A330
  • San Francisco (SFO) – Helsinki (HEL) operated by the A330
  • New York City (JFK) – Helsinki (HEL) operated by the A330

Bottom Line: Economy tickets run quite expensive, particularly from the West Coast, so using 90,000 miles for a round-trip ticket will save you a bundle of cash.

Fly Round-Trip Between Finland and North America in Business Class (160,000 Miles)

Finnair recently began the Los Angeles service with a brand-new A350, so this aircraft is the newest. Additionally, it has the longest flight, measuring at around 10.5 hours.

If you can secure the throne seat, it might be better to fly on the A330, whereas the A350 will leave most, if not all, points travelers satisfied. There’s just something about brand-new business class products in the reverse herringbone layout that oozes classiness.

  • Los Angeles (LAX) – Helsinki (HEL) operated by the A350
  • Chicago (ORD) – Helsinki (HEL) operated by the A330
  • San Francisco (SFO) – Helsinki (HEL) operated by the A330
  • New York City (JFK) – Helsinki (HEL) operated by the A330

Upgrade Deeply Discounted Finnair Tickets Between Finland and North America/Asia (50,000 Miles)

Another redemption you can make is not an award redemption, but rather an upgrade. Finnair doesn’t have a minimum fare class required to upgrade, so if you find yourself booking a super cheap economy ticket, you can upgrade your flights for a somewhat reasonable price.

Here’s the upgrade chart for Finnair Plus flights. Remember, these upgrade costs are for one-way flights.

Finnair Upgrade Chart
Finnair upgrade chart. Image Credit: Finnair.com.

The cheapest round-trip economy tickets to/from North America and Asia can run as little as $500. If you get your hands on those and find upgrade space on Finnair, you can pay 50,000 Finnair Plus points to upgrade each segment.

Considering that one-way business class tickets are around $4,000+, you could get significant value by upgrading your tickets.

Upgrade Deeply Discounted Finnair Tickets to Dubai or Tel Aviv and Try Finnair’s Sauna on a Long Layover in Helsinki (10,000 Miles)

Finnair Lounge Helsinki Sauna. Image Credit: Finnair.com.

An extension of upgrading deeply discounted tickets is doing so to enhance your lounge experience. Just because an airline offers mediocre hard products (intra-Europe business class) doesn’t mean that it can’t be valuable to travelers.

For example, Finnair is one of the only airlines in the world to offer a sauna in their business class lounge at Helsinki (HEL). If you had a super-cheap economy ticket within Europe (not Northern Europe), why not upgrade for 10,000 Finnair Plus points and spend a long layover in the lounge?

Final Thoughts

All in all, Finnair Plus won’t be a frequent flyer program I’m dying to use. They have mind-bogglingly high redemption rates on most awards, and it’s difficult to get tons of value.

However, we’ve shown that there are ways to use your Finnair Plus points to get some good value. We’ve covered the entire gamut of possible trip redemptions, ranging from a simple regional award ticket to an extraordinary, monstrous round-the-world trip featuring travel on every single Oneworld airline.

All in all, there’s quite a bit of value to be had, especially for aspirational round-the-world itineraries. These redemptions take a ton of points, so be ready to shell out hundreds of thousands of points.


FAQ

How can I earn miles on Finnair?

There are 2 main ways to earn points on Finnair Plus:

  1. Crediting Oneworld flights to Finnair
  2. Transferring from Capital One Rewards

There are other ways to earn Finnair points, such as purchasing them directly, being gifted points, having points transferred to you, and spending with their partners.

Is it possible to earn Finnair Plus miles by using credit cards?

Yes, you can earn Finnair Plus points by transferring from Capital One Rewards-earning credit cards such as the Capital One® Venture® Rewards card or Capital One® Spark® Miles.

What are Finnair Plus miles worth?

Unfortunately, Finnair points are not worth much. They can be valued anywhere from 0.7-2 cents per point.

Are Finnair Plus miles refundable?

Yes, provided that your award ticket hasn’t been partially used. A totally unused ticket is refundable with a $50 fee.

When do Finnair Plus miles expire?

Finnair Plus points expire after points inactivity of 18 months. Any qualifying activity where you earn or use points will reset the 18 month timer.

Is Finnair part of American Airlines?

No, Finnair is the flag carrier of Finland. It is in the same alliance as American Airlines, the Oneworld alliance. You can redeem Finnair Plus points on travel with Oneworld airlines, just like you can redeem American Airlines AAdvantage miles on travel with Finnair or any other Oneworld airline.

Sadly, you can’t combine miles from different airlines such as American Airlines and Finnair.

How much does it cost to buy Finnair Plus miles?

At the moment, you can purchase up to 120,000 Finnair Plus points per year. These points will be deposited into your Finnair Plus account 1-3 days after purchase.

If you purchase the maximum, you can pay $1,722 (€1,545), which equates to around 1.4 cents per point. This is not the best value out there, but they actually sometimes run sales of 50% bonus points!

How do I join Finnair Plus?

You can join Finnair Plus here.

Do I need to be an Finnair Plus member to search for awards?

You won’t want to use Finnair’s search engine to search for awards, due to the fact that British Airways and Qantas offer superior award searches.

Find out more in our guide to search Oneworld award availability.

How many Finnair Plus miles do I have?

You can check the number of points in your Finnair Plus account by logging in and viewing your membership profile.

How many Finnair Plus miles are required for a trip reward?

The cheapest for a trip reward with Finnair Plus is 10,000 miles one-way or 15,000 miles round-trip for travel in Northern Europe.

Which credit cards can I use to earn Finnair Plus miles?

How do I contact Finnair Plus?

You can contact Finnair Plus over the phone at either of these 2 numbers:

+358-9-818-0800 (Finland)

877-757-7143 (U.S.)

Also, if you wish to reach them by other means, you can follow this link here.

Stephen Au

About Stephen Au

Born and raised in Los Angeles, Stephen has been privileged to enjoy many premium cabin products and 5-star hotels. A petroleum engineer by trade, Stephen caught the travel bug in college when he traveled to Asia several times. After 2 years of continual promotions, Stephen quit his safe and secure career path in favor of entrepreneurship.

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