Rove Rewards Program Review: Earning, Redeeming, Transfer Partners, and More [2026]

Rove is a loyalty program that launched in 2025. It combines 18 airline and hotel loyalty programs into a single currency, allowing users to earn and redeem miles through its dedicated travel portal.

With numerous transfer partners, it’s a new way to earn and redeem miles for luxury travel experiences, such as flights and hotels. 

This guide explains how Rove works, including earning, redeeming, transfer partners, and program rules.

What Is Rove?

Billing itself as offering the first universal airline mile, Rove is a new loyalty program offering the Rove Miles currency. The program aims to provide ways to earn points and miles without requiring a credit card, which is often dependent on factors such as creditworthiness, income, and other key factors. 

“Especially in the U.S., Gen Z is the demographic that wants to travel more than any other demographic,” founder Max Morganroth told Upgraded Points. “But they’re the ones who have almost no access to the programs and tools that make travel cheaper, so we wanted to build a program revolving around that.” 

You can sign up for a Rove account at rove.com.

Rove Transfer Partners: Airlines and Hotels

One of the best ways to redeem Rove Miles is through Rove’s 18 airline and hotel transfer partners. Its partner programs span all 3 major airline alliances: Oneworld, Star Alliance, and SkyTeam.

There are numerous ways to utilize your rewards for both domestic and international travel. All points transfer at a 1:1 ratio, excluding Accor Live Limitless, which transfers at a 1.5:1 ratio.

Here’s a look at Rove’s transfer partners:

Earning Rove Miles

Rove offers numerous ways to earn points, which you can redeem for flights, hotels, and more.

Here’s how much you can earn by category:

• Up to 25x miles on cash hotel stays: Book at over 200,000 hotels, with nonrefundable hotel bookings earning miles instantly.
• 1x to 10x miles on cash flights
• Everyday purchases: The bonus depends on the merchant.

With the Hotel Miles Boosts feature, you can earn up to 10x more Rove Miles on your Rove Rate hotel stays. Hotel Miles Boosts raises the cost of the stay, so it’s worth comparing the miles earned to see if the expense is worth it.

You can earn Rove Miles from booking flights, reserving hotels, or shopping online at over 13,000 stores through the Rove shopping portal or Chrome extension. Rove doesn’t have a credit card, but every earn method on the Rove platform stacks with credit card rewards. You can earn Rove Miles in addition to your everyday credit card’s points and miles. You can also stack with offers from Amex Offers, Chase Offers, and Citi Merchant Offers.

Hot Tip:

When making an eligible hotel booking through Rove and earning Rove Miles, travelers can still earn hotel points and elite night credits and receive status benefits with chains such as Marriott, Hilton, Hyatt, IHG, and Wyndham.

Eligible stays typically earn a flat 5 Rove Miles per $1 spent, which is lower than standard Rove-only rates, but the tradeoff is the ability to stack rewards across Rove, hotel, and credit card programs.

Redeeming Rove Miles

Once you have some Rove Miles in your account from shopping or booking flights and hotel stays, you can redeem them for travel.

Redeem Rove Miles for Flights

Rove offers 2 ways to redeem your miles: direct booking and transfer booking. Direct booking lets you book with Rove, while transfer booking requires moving miles to a partner program before booking.

Direct booking is a flight booked and ticketed by Rove and priced dynamically, usually at a redemption rate of 1.25 to 1.5 cents per mile. Rove occasionally runs transfer bonuses on direct bookings.

With direct booking, you book and manage your reservation directly on the Rove platform using Rove Miles. You receive a confirmation code immediately without contacting the airline and can check in directly with the airline.

Transfer booking is a flight sourced from one of Rove’s partners. With this option, Rove searches loyalty programs directly in its portal to optimize your miles, allowing you to see the redemption rate and cost for your program alongside Rove’s dynamic pricing.

Selecting a transfer booking takes you to the transfer page. Transfers are almost always instant, and you will be redirected to the partner program to complete your booking.

Redeem Rove Miles for Hotels

Rove lets you redeem miles at over 200,000 hotels worldwide. You can redeem at an average value of 1.5 to 2 cents per mile (Source: rove.com).

Rove also partners with ALL – Accor Live Limitless. Accor has well over 5,000 hotels worldwide, including some of the most luxe options. These include brands such as Banyan Tree and Fairmont, as well as Ennismore brands such as Mondrian and SLS.

Rove Travel Portal

Like many transferable programs, Rove has a dedicated portal. Here’s a look at each feature.

Flights Explore Page

The explore page lists miles deals by redemption value in cents per mile from your home airport.

You can also enable regional search to see where the deal can take you with Rove Miles. 

Searching Flights With Miles

When you search for flights using miles, you will see direct booking and transfer booking options under each flight choice.

How To Transfer

To transfer Rove Miles to your preferred program, go to your Rove account and select the link that says “Transfer Miles.”

Then choose your preferred program.

Then enter your account number and the number of miles to transfer.

Rove Miles Expiration and Value

As long as your account is active, your Rove Miles will never expire.

Our points and miles valuations at Upgraded Points put Rove Miles at 1.5 each. That means we consider 50,000 and 100,000 Rove Miles to be worth $750 and $1,500, respectively.

Generally, you get less value when redeeming Rove Miles for cash-back or gift cards (between 0.6 and 0.75 cents per point).

To get the most value out of your Rove Miles, we recommend transferring miles to Rove’s airline and hotel partners to book business and first class flights or stays at luxury hotels.

Comparing Rove to Other Transferable Points Programs

Of the major transferable rewards programs, Rove is most similar to Citi ThankYou Rewards and Marriott Bonvoy.

Bottom Line:

Rove is notable for being the only major rewards program to have Air India Maharaja Club, Lufthansa Miles & More, SAS Eurobonus, and Vietnam Airlines Lotusmiles as transfer partners. 

Final Thoughts

Rove is an interesting new travel rewards program with 18 transfer partners and flexible earning opportunities. The ability to stack rewards on eligible bookings by earning Rove Miles alongside hotel points or airline miles, elite credits, and credit card rewards gives travelers another way to earn rewards across multiple programs. Rove’s growing partner list and transferable rewards model make it a program worth keeping an eye on.