Edited by: Keri Stooksbury
& Jessica Merritt
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It seems like online shopping is now the norm, with many people buying their groceries, shopping for home goods, and purchasing pet food online.
According to figures from the data gathering firm Statista, more than 263 million American consumers shop online, which is roughly 80% of the U.S. population. That figure is expected to balloon to nearly 290 million by 2027.¹
It’s undisputed that global titan Amazon has a stronghold on the e-commerce market. However, the monopoly Amazon once had on the industry may not be as strong as it once was due to the expansion of online shopping platforms worldwide.
Walmart, the world’s largest retailer, has Walmart+, a shopping membership subscription like Amazon Prime. This perk is complimentary for those who have The Platinum Card® from American Express, but a recent refresh of the American Express® Business Gold Card gives holders of this business card Walmart+ access as well.
In this guide, we’ll show you how to sign up for the Walmart+ membership that’s included in your Amex Business Gold card’s benefits, break down membership benefits, and examine how it stacks up against merchants such as Amazon Prime.
There’s a lot to tackle, so without further adieu, let’s dive right in!
Get 4x points in 2 select categories where your business spends the most each month (on your first $150,000 spent each year).
The American Express® Business Gold Card is excellent at racking up rewards for your business spend.
The card earns a whopping 4x points per $1 in the 2 categories (from a list of 6) that your business spends the most money on each month. With no need to opt-in or preselect your categories, so you can focus on what matters most — running your business.
Hot Tip: Check to see if you’re eligible for a huge welcome bonus offer of up to 110,000 points with the Amex Business Gold card! The current public offer is 70,000 points. (This targeted offer was independently researched and may not be available to all applicants.)
A complimentary Walmart+ membership is a benefit you’ll receive when holding the Amex Business Gold card. Still, the card offers a myriad of other benefits that make it a worthwhile addition to your roster, especially if you’re a business owner.
The Amex Business Gold card now offers statement credits on select purchases. You will receive up to $395 in statement credits a year. That breaks down to:
The card recently underwent a massive refresh with how you earn Membership Rewards points using the card. The refresh puts it on par with Amex’s other consumer and business cards in becoming a hybrid travel and dining card, with some similar benefits as the Amex Platinum card with a price point more akin to the American Express® Gold Card.
You’ll still earn 4x Membership Rewards points per $1 spent on your top 2 spending categories. Amex has expanded the categories to include transit (taxis, rideshares, and subways), goods purchased from electronic goods retailers, and wireless telephone service charges. These new categories join the existing 4x categories, including U.S. purchases at gas stations, U.S. purchases at restaurants (including takeout and delivery), and U.S. media providers for advertising in select media.
A new benefit added to the card is cell phone protection against theft and damage, including cosmetic damage such as a cracked phone screen.
The card’s annual fee will increase to $375 beginning February 1, 2024.
If you shop online, you may have seen an ad for Walmart+. It’s an expedited shopping service, similar to Amazon Prime, and typically costs $12.95 per month (or $98 yearly).
Walmart+ members receive the following benefits and services:
Activating your Walmart+ membership as an Amex Business Gold card member is relatively simple. All you need to do is follow these steps:
Step 1: Visit Amex’s dedicated landing page for Walmart+.
Step 2: Click Get Started.
Step 3: Next, sign in to your Walmart account or create one if you don’t already have an account.
Step 4: Now, you’ll enter the payment details of your Amex Business Gold card, and you should be good to go!
Now that you’re registered, you can begin using Walmart+ as much as you’d like!
If you shop at Walmart regularly, these benefits will likely be pretty valuable for you. In fact, the retailer claims that Walmart+ members save more than $800 yearly, on average, thanks to the platform.
However, the value you’ll gain from the membership — free or not — will depend on how close you live to a Walmart, especially if you plan to use the grocery delivery service. If you live in an area without a Walmart, you won’t be able to benefit from the grocery delivery or the discounts on prescriptions and gas. Still, you can receive free 2-day delivery with no minimum for online shopping done through the website.
Are you loyal to Amazon Prime? Curious about how the 2 programs stack up? Take a look at what each service offers in our comparison chart below:
|Item Delivery||Free item delivery with no order minimum (same day and 2-day)||Free item delivery with no order minimum (same day and 2-day)|
|Grocery Delivery||On-demand grocery delivery||On-demand grocery delivery, 1-year Grubhub+ membership trial|
|Gas||10¢ off per gallon on fuel at participating stations||N/A|
|Prescriptions||Select prescription savings||Free 2-day shipping on prescriptions from Amazon Pharmacy, exclusive savings when paying without insurance, $5 monthly fee when using Amazon Pharmacy’s new RxPass|
|Shopping Benefits||Scan-and-go contact-free checkout, early access to special promotions and events||Prime Member Deals at Whole Foods Market, Prime Day savings, Prime Exclusive Deals, Prime Try Before You Buy|
|Streaming and Digital Benefits||Free subscription to Paramount+ Essential plan, video streaming with Pluto TV||Prime Video, Prime Music, Prime Gaming, Amazon Photos|
|Other Benefits||Up to 5% Walmart Cash with Walmart+ Travel powered by Expedia||Prime Reading, free upgraded shipping at Zappos|
|Price||$12.95 per month|
$98 per year
|$14.99 per month|
$139 per year
Even if you’re a die-hard Amazon Prime loyalist, it’s worth signing up for a Walmart+ membership, especially if you have the Amex Business Gold card, which now includes a monthly benefit for the service. With free grocery and item delivery, discounts on fuel, and even a free Paramount+ membership, taking advantage of the perk should be a no-brainer.
We hope this guide has been beneficial in navigating the Amex Business Gold card’s new Walmart+ membership!
For rates and fees of the American Express® Business Gold Card, click here.
For rates and fees of The Platinum Card® from American Express, click here.
For rates and fees of the American Express® Gold Card, click here.
Walmart+ is Walmart’s subscription service that provides free 2-day delivery for items purchased through the Walmart website, plus perks such as free shipping with no minimum order, savings on gas, streaming memberships, and more.
You will receive a statement credit that offsets the monthly cost of a Walmart+ subscription when you sign up for the program using your Amex Business Gold card. You can activate it through the benefits tab on your Amex account or directly through the designated Walmart landing page.
Yes, the Amex Business Gold card offers up to $155 back annually for a monthly Walmart+ membership.
Yes, a Walmart+ membership is worth it, even if you use services such as Amazon Prime. With a Walmart+ membership, you’ll get free 2-day delivery for items purchased through Walmart.com with no minimum spending requirement.
A Walmart+ membership is $12.95 a month, or $98 a year. However, you can eliminate that charge with the Amex Business Gold card, which comes with a monthly statement credit for Walmart+.
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This bonus value is an estimated valuation calculated by UP after analyzing redemption options, transfer partners, award availability and how much UP would pay to buy these points.