Buy Southwest Rapid Rewards Points With a 50% Discount [Targeted]

Updated: November 19, 2024, 11:48am CST

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New Promotion To Purchase Southwest Points
Is It Worth It?
Final Thoughts

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Southwest Airlines is currently running a targeted promotion through which you can purchase Rapid Rewards points and receive a 50% discount.

Let’s take a look at the details of this offer and discuss whether it makes sense or not.

New Promotion To Purchase Southwest Points

Through Southwest’s new sale, you’ll receive a 50% discount if you buy at least 3,000 Southwest Rapid Rewards points. This promotion is valid until 11:59 p.m. CST on December 31, 2024.

Buy 3,000 to 60,000 points, get 50% off (1.5 cents per point)

Buy Southwest points 50 discount November 2024 — Image Credit: Southwest

Some important notes:

The daily maximum amount of points you’re able to purchase is 60,000. You can, however, make multiple transactions over several days if you want to purchase more than 60,000 points.
Purchased points do not count toward elite status or earning the coveted Southwest Companion Pass.
You can purchase points as a gift, so you could use this promotion to top off another member’s account if you wish.

This offer appears to be targeted, so be sure to check your account closely!

Hot Tip:

Purchases of Southwest points are processed by Points.com, so this won’t count as an airfare purchase. Thus, you’ll want to use a credit card that maximizes everyday spending, such as cards issued by Capital One.

Is It Worth It?

Southwest Rapid Rewards is a revenue-based program, meaning you’ll receive a fixed value for each point you redeem. If you purchase a “Wanna Get Away” fare (the airline’s cheapest ticket), you’ll receive about 1.2 cents of value per point. And if you maximize this promotion, you’ll be paying 1.5 cents per point.

Even with a discount of 50%, this promotion isn’t necessarily enough to make it a great deal. Because the cost to purchase points is more expensive than the redemption value, you’ll want to keep point purchases to a minimum when dealing with Rapid Rewards.

In most instances, it only makes sense to purchase Rapid Rewards points if you need to top off your account for a redemption you’ve been planning. However, transferring Chase Ultimate Rewards points to Southwest might be a better way to top off your account.

Hot Tip:

If you’re interested in this offer, here’s a step-by-step guide to buying Southwest points.

Final Thoughts

Purchasing Rapid Rewards points, even with a discount, doesn’t offer much value, so it’s generally not recommended.

If you’ve been planning a redemption for a while and just need to bridge the gap between your current points balance and the ticket cost, this could be a good chance to do so at a discounted price.

You have until December 31 to buy Southwest points with a 50% discount if you’re interested.