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JetBlue’s revamped TrueBlue loyalty program has officially launched.
It now features a new way of earning Mosaic status and gives you the option of picking your own perks.
The root of the change, however, comes down to engagement. In a nutshell, the more you interact with JetBlue, the more you’ll be rewarded.
Let’s dive in.
Instead of earning points that count toward earning status, TrueBlue members will collect “Tiles” (someone give the marketing team a raise!).
You’ll be rewarded with 1 tile for every $100 of qualifying spend — this can be for purchases on flights, hotel rooms, cars, cruises, and even activities, extras, and more. Additionally, 1 bonus tile will also be unlocked for every $1,000 of qualifying spend on JetBlue co-branded credit cards.
What’s more, you’ll even earn Tiles when flying American Airlines, thanks to the Northeast Alliance.
Hot Tip: Want to earn bonus Tiles? Take a look at our guide to the best credit cards for JetBlue flyers.
Skeptics may wonder whether this is reminiscent of some kind of devaluation that airlines can be good at hiding in this type of announcement.
That’s not JetBlue’s style.
Looking at the numbers, the new 50-tile requirement to hit the first level of Mosaic status has the same $5,000-spend equivalent as the previous requirement of 15,000 Mosaic Qualifying Points (based on 3x points per $1).
Another exciting change to the program is that even JetBlue’s most infrequent flyers will now be eligible to earn perks without having reached Mosaic 1 status — the lowest elite Tier in the revamped TrueBlue program.
Giving passengers the power to choose a benefit that is most suited to their travel needs is a novel idea that would certainly be a welcome change industry-wide.
“We wanted the new TrueBlue to be a program for whoever you are, whether you fly frequently or not,” said Jayne O’Brien, Head of Marketing, Loyalty, and Product at JetBlue. “This is unique to TrueBlue.”
Starting at 10 Tiles (the equivalent of spending $1,000), TrueBlue members will be able to unlock a perk from a list of options and continue to do so for every 10 Tiles earned.
These are the so-called Perks You Pick:
Once 50 tiles have been earned, you’ll hit the first of 4 Mosaic status levels.
The personalized benefits don’t stop there. Frequent flyers will then be able to choose an extra perk when unlocking each level of Mosaic status.
The Mosaic “Perks You Pick” include:
However, Mosaic and Mosaic+ will be replaced by 4 levels of elite status.
Mosaic status will now consist of 4 levels: Mosaic 1, 2, 3, and 4.
The number of Tiles required to reach each level as well as the associated perks is as follows:
The following 3 levels of Mosaic status are essentially just the splitting up of what is now Mosaic+.
Don’t worry, JetBlue has it all worked out.
Mosaic members will be assigned 1 of the 4 new Mosaic levels depending on how much they spent in 2022 or how much they’ve spent so far in 2023, whichever is the largest.
The same can be said for those TrueBlue members who haven’t spent enough to reach Mosaic status but have earned enough Tiles to unlock Perks You Pick.
Upgraded Points was invited to attend an online panel discussion with JetBlue executives who spoke in detail about the revamped TrueBlue program.
There was a lot of excitement about the changes as well as what’s in store for the program’s future.
Allowing TrueBlue members to redeem miles with American Airlines is one such change in the pipeline.
“We want our customers to have a global reach,” said Christopher Buckner, vice president of loyalty program and partnerships at JetBlue.
It goes without saying that the changes made to JetBlue’s TrueBlue loyalty program will benefit the airline’s U.S.-based passengers.
The same, however, cannot be said for its Dutch, French, and U.K.-based passengers who will struggle to bolster their stash of Tiles easily without access to JetBlue’s credit cards and other U.S.-centric ways of earning Tiles.
In the highly competitive transatlantic market, it would make sense for JetBlue to consider creating new ways for European passengers to earn Tiles in order to build a stronger customer base.
This applies even more so when it comes to those who would lose the elite status that affords them perks and benefits with other airlines who compete with JetBlue on its transatlantic routes.
As far as changes to loyalty programs go, JetBlue’s revamp of the TrueBlue program is up there as one of the best.
Giving non-Mosaic TrueBlue members the ability to benefit from perks, as well as the option to personalize their TrueBlue experience with benefits that suit them the best is a testament to JetBlue’s industry-leading customer-centric focus.
The information regarding The JetBlue Plus Card was independently collected by Upgraded Points and not provided nor reviewed by the issuer.
The information regarding The JetBlue Business Card was independently collected by Upgraded Points and not provided nor reviewed by the issuer.
