Update: The offer mentioned below has expired and is no longer available.
JetBlue’s latest promotion allows you to purchase TrueBlue points and receive up to a 70% bonus. But, unfortunately, it’s not as good of a deal as it appears at first glance.
Let’s take a look at the details of the promotion as well as some reasons why you’ll probably want to skip it.
Offer Details
A JetBlue Airbus A321LR at New York JFK. Image Credit: Daniel Ross
JetBlue is offering the opportunity to purchase TrueBlue points with up to a 70% bonus through November 22, 2022, according to the following structure:
- Purchase 3,000 to 19,500 points and get a 30% bonus — 2.12 cents per point
- Purchase 20,000 to 39,000 points and get a 50% bonus — 1.83 cents per point
- Purchase 40,000 to 70,000 points and get a 70% bonus — 1.62 cents per point
Keep in mind that this is a targeted bonus. When you log into your JetBlue account you may see completely different tiers and bonuses than what’s listed above depending on what you were targeted for.
You can purchase a maximum of 70,000 TrueBlue points per transaction and members may not purchase more than a total of 120,000 points in a calendar year.
Why You Should Skip This Promotion
A 70% bonus sounds pretty great, so why isn’t this a good deal? JetBlue TrueBlue is a fixed-value rewards program where the number of points you’ll need for a redemption is directly tied to the cash cost of the ticket.
Usually, you’ll receive somewhere around 1.3 cents to 1.5 cents per point in value on your JetBlue redemptions, so it makes little sense to purchase points for more than what you’ll be able to redeem them for, while at the same time forfeiting the points you’d have earned by booking a cash ticket.
Hot Tip: Here’s a look at the best ways to earn and redeem JetBlue TrueBlue points.
When Does It Make Sense To Purchase JetBlue Points?
If you’re very close to the number of points you need to make a specific redemption, and a small point purchase would put you over the edge, then purchasing points at these rates could be worthwhile.
On the other hand, JetBlue is a 1:1 transfer partner of Chase Ultimate Rewards and Citi ThankYou Rewards, and a 1:0.8 transfer partner of Amex Membership Rewards. If you have points in any of these programs, you could easily top off your TrueBlue account without needing to purchase points.
Final Thoughts
While we primarily focus on covering high-value deals here at Upgraded Points, it can be worthwhile to point out the pitfalls of some not-so-good deals to keep you from losing money that would be better spent elsewhere.
Unfortunately, while the marketing from JetBlue can certainly feel alluring, this is one of those deals that you’d be much better off skipping entirely.
Featured Image Credit:
Daniel Ross
