[Expired] Iberia Plus: Purchase Avios With a 50% Bonus [Ends August 22]

Update:The offer mentioned below has expired and is no longer available.

Looking to stock up on some Avios? You’re in luck — Iberia has launched its newest promotion which includes a 50% bonus on all purchased Avios.

Let’s take a look.

Promotion Details

The amount of the bonus you’ll receive will depend on how many Avios you buy:

• Receive a 50% bonus when purchasing anywhere between 2,000 to 200,000 Avios
• Members can purchase up to 200,000 Avios in a calendar year
• Promotion valid now through August 22, 2023

Is It Worth It?

There are times when purchasing points make sense — and we point that out when it does. Iberia Plus comes out with these Avios sales occasionally, and if you can find a good use for them, you’ll find more than a great value here.

If you were to max out the bonus and buy 200,000 Avios, you would pay $4,599. Factoring in the bonus means you’d walk away with a total of 300,000 Avios. At this rate, you’ll be paying 1.53 cents per Avios, which is above our valuation of 1.25 cents per Avios.

The most important thing to note here is that Iberia is part of the greater Avios program, which includes British Airways, Aer Lingus, and — most recently — Qatar Airways. This means that you can easily transfer and combine any Avios you purchase into any of these accounts.

Although British Airways doesn’t have the greatest track record with award redemptions (thanks to its high fuel surcharges and no-notice devaluations), there are still some decent redemptions to be had.

Here’s a look at a flight from Los Angeles (LAX) to Doha (DOH) on Qatar Airways using British Airways Avios:

As you can see, you’ll need just 70,000 Avios and $102 for this 16-hour flight. Meanwhile, here’s the cash rate you’d be paying were you to buy this kind of flight directly:

Of course, you probably shouldn’t pay $8,300 for a one-way flight anywhere, even if it is in Qsuites. However, were you to purchase 50,000 Avios from Iberia (and receive 25,000 bonus Avios), then transfer them over to British Airways, you’d be redeeming them for a whopping 11 cents each. Remember — you bought them for ~1.5 cents per Avios.

Hot Tip: Looking for other ways to redeem those Avios? Check out our article on the best ways to redeem British Airways Avios for maximum value.

Final Thoughts

Although not many folks talk about Iberia Plus’ reward chart (which, by the way, can be quite generous), this newest promotion from the airline offers the ability to buy Avios at a very fair rate. With the ability to combine Avios across a variety of programs, it’s easy to find outsized value to make purchasing Avios a worthwhile endeavor.