JetBlue Launches ‘TrueBlue Travel’ Platform, Renaming ‘Paisly’ and Adding Features

JetBlue is making it easier than ever to turn your travel plans into TrueBlue rewards — even when you’re not flying.

The airline rebranded its non-flight booking platform as TrueBlue Travel, replacing the former Paisly name and expanding what you can book and where you can use your TrueBlue points. Whether you’re renting a car, booking a hotel, or planning full vacation packages, JetBlue wants to be at the center of your next trip.

Here’s what the new platform does and how it boosts the value of JetBlue’s loyalty program.

What Is TrueBlue Travel?

TrueBlue Travel is the refreshed name for JetBlue’s travel booking portal, which was previously branded as Paisly by JetBlue. While the technology and services remain powered by JetBlue’s wholly owned travel services subsidiary, Paisly, the new branding ties everything directly into JetBlue’s TrueBlue loyalty program.

JetBlue announced the new website on August 5, 2025, and it’s already live for bookings.

Through the TrueBlue Travel site, members can now book:

• Hotel stays
• Vacation rentals
• Car rentals
• Activities and theme park tickets
• Travel gear like luggage

The platform touts benefits like a hotel price match, up to 20% off hotels, up to 35% off rental cars, and free cancellation on rental car reservations. You must be signed into your TrueBlue account to take advantage of these benefits.

You don’t need to be flying JetBlue to book through the platform, but linking an upcoming flight or logging into your TrueBlue account unlocks exclusive member discounts and personalized offers. JetBlue also offers 24/7 support via its “Helpful Humans” team, which continues the airline’s emphasis on human-first service.

This launch is part of JetBlue’s broader JetForward strategy, which aims to create a more customer-centric business while expanding its presence across the travel industry. In short, JetBlue wants to be more than just an airline.

How To Earn and Use Points With TrueBlue Travel

One of the most meaningful changes is that you can redeem TrueBlue points not only for JetBlue flights but also for hotels and car rentals booked through TrueBlue Travel. That added flexibility can help travelers get more value from their points.

Members also earn TrueBlue points and Tiles (which count toward Mosaic elite status) on eligible purchases. Here’s how it works:

• Car rentals: 100 points per day (200 for Mosaic members), up to 5 days, and earn 1 Tile per $100 spent
• Hotels, activities, and travel bags: 1 point per $1 spent plus 1 Tile per $100 spent

Those with a JetBlue credit card earn even more points:

• The JetBlue Card: 3 points per $1 spent
• The JetBlue Plus Card and JetBlue Premier World Elite Mastercard^®: 6 points per $1 spent

Final Thoughts

JetBlue’s launch of TrueBlue Travel is more than just a new name. It’s an expansion of how members can engage with the airline’s loyalty program. By letting travelers earn and redeem points on non-flight bookings, JetBlue is making its rewards more flexible, accessible, and useful.

Whether you’re planning a full vacation or need a car rental for a weekend trip, TrueBlue Travel gives you a reason to keep your loyalty within the JetBlue ecosystem, even when you’re not in the air.