New Citi Custom Cash Card Launches [Earn 5% Back on Your Top Purchases]

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Citi has just launched a new credit card product, the Citi Custom Cash℠ Card, that offers cardholders 5% cash-back on the purchases they spend the most on each month. Looking at the benefits, it appears that the Citi Custom Cash card was created to compete with the Chase Freedom Flex℠ Credit Card, and if so, Citi has really hit the mark.

For points and miles fans, there is a lot to love about the Citi Custom Cash card, so let’s dive in and see what the card has to offer.

Citi Custom Cash Card Details

With the Citi Custom Cash card, you’re going to earn 5% cash-back on purchases in your top eligible spend category each billing cycle, up to the first $500 spent — allowing you to earn up to $25 in cash-back each billing cycle at this rate.

In terms of eligible spending categories, Citi gives you 10 options, and they are as follows:

So, whichever category you happen to spend the most money on each billing cycle will earn 5% back, while the others will earn 1% back, plus 1% back on all purchases in your top category over $500.

Combine Points With a Premium Citi ThankYou Card

Maui Hawaii - Katie Seemann
You can use your Citi ThankYou Points to jet off to Hawaii! Image Credit: Katie Seemann

One of the best benefits of the Citi Custom Cash card is that since cash-back is earned in the form of Citi ThankYou Points, those who also hold a premium Citi ThankYou card like the Citi Premier℠ Card or the Citi Prestige® Card can pool their points together to then redeem with one of the Citi ThankYou travel transfer partners.

This means that the $500 cap on purchases for 5% rewards will actually come in the form of 2,500 ThankYou Points, so those that are able to hit this threshold each month on one of the 10 bonus categories can earn 30,000 ThankYou Points per year.

What can you do with 30,000 ThankYou Points? How does a round-trip business class flight to Hawaii bookable through Turkish Airlines (a Citi transfer partner) for just 25,000 points sound?

Hot Tip: Interested in more ways to redeem Citi ThankYou Points? Read through our guide covering some of the best value Citi ThankYou Point redemptions you can make!

Final Thoughts

Suffice to say, Citi has really outdone themselves with this new card. Whether you’re looking for an excellent cash-back card or a card that can help boost your ThankYou Point earnings, the no-annual-fee Citi Custom Cash card is really a fantastic option.


The information regarding the Chase Freedom Flex℠ Credit Card, Citi Premier℠ Card, and Citi Prestige® Card was independently collected by Upgraded Points and was not provided nor reviewed by the issuer.

Jarrod West

About Jarrod West

Jarrod first became fascinated with the world of points and miles as the perfect way to visit dream destinations without breaking the bank. On his first major award trip, he spent 3 months traveling through Europe, financed nearly entirely with points; while flying in premium cabins and staying in 5-star hotels along the way. Now, he is on a mission to help others realize their travel goals and upgrade their travel experiences. Jarrod has been writing about credit cards and travel loyalty programs for 4 years, and his work has been featured by Travel and Leisure, Matador Network, Yahoo Finance, and U.S. News.

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