Advertiser Disclosure

Many of the credit card offers that appear on this site are from credit card companies from which we receive financial compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). However, the credit card information that we publish has been written and evaluated by experts who know these products inside out. We only recommend products we either use ourselves or endorse. This site does not include all credit card companies or all available credit card offers that are on the market. See our advertising policy here where we list advertisers that we work with, and how we make money. You can also review our credit card rating methodology.

Citi Custom Cash® Card – Review

Jarrod West's image
Jarrod West
Jarrod West's image

Jarrod West

Senior Content Contributor

446 Published Articles 1 Edited Article

Countries Visited: 21U.S. States Visited: 24

Boasting a portfolio of over 20 cards, Jarrod has been an expert in the points and miles space for over 6 years. He earns and redeems over 1 million points per year and his work has been featured in o...
Edited by: Juan Ruiz
Juan Ruiz's image

Juan Ruiz

Senior Editor & Content Contributor

113 Published Articles 716 Edited Articles

Countries Visited: 41U.S. States Visited: 28

Juan has extensive experience in writing and editing content related to credit cards, loyalty programs, and travel. He has been honing his expertise in this field for over a decade. His work has been ...
& Kellie Jez
Kellie Jez's image

Kellie Jez

Director of Operations & Compliance

6 Published Articles 1179 Edited Articles

Countries Visited: 10U.S. States Visited: 20

Kellie’s professional experience has led her to a deep passion for compliance, data reporting, and process improvement. Kellie’s learned the ins and outs of the points and miles world and leads UP’s c...

We may be compensated when you click on product links, such as credit cards, from one or more of our advertising partners. Terms apply to the offers below. See our Advertising Policy for more about our partners, how we make money, and our rating methodology. Opinions and recommendations are ours alone.

Citi Custom Cash® Card

Citi Custom Cash® Card

U.P. Rating
The rating for this card has been determined by our own industry experts who know the in's and out's of credit card products. Bonuses, rewards as well as rates and fees are all taken into account. Compensation from the issuer does not affect our rating. We only recommend products we either use ourselves or endorse.
4.25
  • $200

  • $0

  • 0% Intro APR on balance transfers and purchases for 15 months. After that, the variable APR will be 19.24% - 29.24%.

  • Fair to Excellent (580-850)

Citi Custom Cash® Card

Earn big on purchases in your top eligible spend category, up to the first $500 each billing cycle, with no annual fee!

U.P. Rating
The rating for this card has been determined by our own industry experts who know the in's and out's of credit card products. Bonuses, rewards as well as rates and fees are all taken into account. Compensation from the issuer does not affect our rating. We only recommend products we either use ourselves or endorse.
4.25

The Citi Custom Cash® Card is inventive when it comes to cash-back credit cards. Instead of earning a set amount of cash-back on predetermined bonus categories, the Citi Custom Cash card earns 5% cash-back on your highest eligible spend category each billing cycle, without an annual fee.

Thanks to that unique perk, you’ll never need to worry about whether you’re using the right card for the right purchase, as your Citi Custom Cash card will always pay you 5% back on whichever category you end up spending the most on each month.

Card Snapshot

Welcome Bonus & Info

  • Earn $200 cash back after you spend $1,500 on purchases in the first 6 months of account opening. This bonus offer will be fulfilled as 20,000 ThankYou® Points, which can be redeemed for $200 cash back.
  • 0% Intro APR on balance transfers and purchases for 15 months. After that, the variable APR will be 19.24% – 29.24%, based on your creditworthiness.
  • Earn 5% cash back on purchases in your top eligible spend category each billing cycle, up to the first $500 spent, 1% cash back thereafter. Also, earn unlimited 1% cash back on all other purchases. Special Travel Offer: Earn an additional 4% cash back on hotels, car rentals, and attractions booked via the Citi Travel℠ portal through 6/30/2025.
  • No rotating bonus categories to sign up for – as your spending changes each billing cycle, your earn adjusts automatically when you spend in any of the eligible categories.
  • No Annual Fee
  • Citi will only issue one Citi Custom Cash® Card account per person.

Customer Service Number

800-950-5114

Pros

  • 5% cash-back (on up to $500 each billing cycle) from your largest purchase category, including restaurants, gas stations, grocery stores, select travel, select transit, select streaming services, drugstores, home improvement stores, fitness clubs, and live entertainment
  • No annual fee
  • Multiple redemption options
  • No redemption minimums

Cons

  • Your 5% category is limited to $500 in spend ($25 in cash-back) each month
  • Not particularly rewarding for any purchases outside of your top 5% cash-back category

Upgraded Points: Expertise You Can Trust

Our seasoned and experienced team brings years of expertise in the credit card and travel sectors. Committed to integrity, we offer data-driven guides to help you find the card(s) that best fit your requirements. See details on our intensive editorial policies and card rating methodologies.

  • Content by Leading Industry Experts
  • Routine Updates and Fact-Checks
  • First-Hand Credit Card Experience
  • Shared Across 200+ Top Outlets
  • Methodical “U.P. Rating” System
  • 1042+ Expert Credit Card Guides

Great Card If

  • You want a cash-back credit card that offers a capped 5% back on the category you spend the most on each month
  • You want to pool the points you earn with your premium Citi ThankYou Rewards card like the Citi Strata Premier card
  • You want a card with no annual fee

Don’t Get If

  • You want a card that earns travel rewards
  • You want a card that offers set bonus categories

The Ideal Cardholder

The Citi Custom Cash card is perfectly suited for anyone who is looking for a cash-back credit card that rewards the categories they spend the most on each month, or as a supplemental card for those who are already in the Citi ThankYou Points ecosystem with a premium card like the Citi Strata Premier℠ Card.

How To Earn More Citi ThankYou Points

5% Cash-Back Categories

The obvious way to rack up your rewards with the Citi Custom Cash card is by earning 5% back on your top spend category each month.

Fortunately, the Citi Custom Cash card gives you plenty of categories you can maximize.

  • Drugstores
  • Fitness clubs
  • Gas stations
  • Grocery stores
  • Home improvement stores
  • Live entertainment
  • Restaurants
  • Select streaming services
  • Select transit
  • Select travel

You have a couple of strategies here.

You could designate your card to one of these categories, say grocery stores, and use it exclusively for those purchases until you hit the $500 cap.

Alternatively, you could take things on a month-by-month basis depending on where you’re planning to spend your money for the month. Need to do some home repairs? Go with home improvement stores that month then. Planning a road trip? Then perhaps gas stations would be best for that month.

Just keep in mind that you can only earn 5% back on up to $500 in spend on a single category. So if you spend $500 in January on dining and $479 at gas stations, you’ll earn 1% back on all of your gas station spend. So you’ll want to plan ahead to avoid this.

If you are able to hit the $500 threshold each month on one of the eligible categories then you will be able to earn $25 each month — amounting to $300 over the year!

All Other Purchases

Of course, you could use the card for all of your other purchases outside of your top spend category, but you’ll earn just 1% back when doing so.

So you’d be better using another card for these purchases, like the Citi Double Cash® Card that earns 2% back on all purchases — 1% when you buy and another 1% when you pay.

Citi Shopping Portal

Like most point programs, Citi offers its own shopping portal where cardholders can shop online with popular merchants like Nike or Microsoft and earn additional points or cash-back when doing so.

This is available to all Citi cardholders, so be sure to check the portal for extra rewards opportunities before you online shop.

Adding Additional ThankYou Point-Earning Cards

Since you’ll mostly only want to limit the spend on your Citi Custom Cash card to purchases that will fall within your top spend category, adding a second Citi ThankYou Rewards card can be the perfect solution.

Consider the Citi Strata Premier card, which earns an uncapped 3x points per $1 at restaurants, gas stations, EV charging stations, supermarkets, air travel, and hotels. You could select a category to use your Citi Custom Cash card for, and then use the Citi Strata Premier card for your other purchases given its large number of bonus categories.

Better yet, you could pool all the points you earn together and use the Citi Strata Premier card to transfer those points out to one of the travel transfer partners — which is where you can get huge value for your points!

Hot Tip:

If you’d like to learn more about Citi ThankYou Points and how to get huge value with transfer partners, check out our guide on how to redeem Citi ThankYou Points.

How To Use ThankYou Points for Max Value

When it comes to flexible rewards like Citi ThankYou Rewards, the main benefit is all of the options you have when you are ready to redeem your points. So let’s take a look at what options you have and which provide the best value.

Cash-Back

The most straightforward option, seeing as the card is a cash-back card, is to redeem the points you earn for cash-back at a rate of 1 cent per point.

You can do this by redeeming your points as a statement credit to offset recent purchases you’ve made with the card, in the form of a direct deposit to your linked bank account or a physical check delivered in the mail.

Remember there are no redemption minimums, so you can redeem your points for cash-back as often as you’d like.

Gift Cards

Citi also gives you the option to redeem your points for gift cards with select merchants, usually at a rate of 1 cent per point. However, it doesn’t make much sense to redeem your points this way when you could redeem them for cash-back at the same rate.

Points With Partners

If your Citi card is linked as a payment method with select Citi partners, you can use your points at checkout instead of charging the purchase you’re making towards your card.

But again, you’d likely be better off just opting to use your points as a statement credit to offset the purchase given its greater flexibility.

Citi Travel Portal

Through the ThankYou portal, you can redeem your points towards virtually any travel purchase you want, including airfare, hotels, rental cars, etc. But again, most people would rather redeem their points towards $100 in cash than $100 off a hotel stay.

Pair With a Premium ThankYou Card To Transfer to Travel Partners

If you hold a premium ThankYou credit card in addition to your Citi Custom Cash card, like the Citi Strata Premier or Citi Prestige® Card (no longer open to new applicants), combining your points and then transferring them to one of Citi’s travel transfer partners allows you to get a lot of value for your points.

This is our favorite way to redeem Citi ThankYou Points because you can use these points for luxurious business and first class flights, which usually costs thousands of dollars, for just the cost of the taxes and fees of the ticket!

Bottom Line: When it comes to getting the maximum value for your Citi ThankYou Points, we highly recommend using transfer partners if you have a premium ThankYou Rewards card. Otherwise, your best bet will almost always be redeeming your points for cash-back.

Alternative Cards to the Citi Custom Cash Card

Citi Strata Premier℠ Card

Citi Strata Premier℠ Card
U.P. Rating 
The rating for this card has been determined by our own industry experts who know the in's and out's of credit card products. Bonuses, rewards as well as rates and fees are all taken into account. Compensation from the issuer does not affect our rating. We only recommend products we either use ourselves or endorse.

Earn 70,000 bonus ThankYou® Points after spending $4,000 in the first 3 months of account opening, redeemable for $700 in gift cards or travel rewards at thankyou.com
70,000 points
$1,120
$95
21.24%- 29.24% Variable APR

The Citi Strata Premier℠ Card is a great all-around travel rewards card that allows you to earn big rewards on a variety of purchases like air travel, at restaurants, supermarkets, gas stations, and more, along with flexible redemption options, all for a modest annual fee.

Pros
  • 10x points on hotels, car rentals, and attractions booked through CitiTravel.com
  • 3x points on air travel, other hotel purchases, restaurants, supermarkets, gas stations, and EV charging stations
  • $100 annual hotel benefit
Cons
    • $95 annual fee
  • Earn 70,000 bonus ThankYou® Points after spending $4,000 in the first 3 months of account opening, redeemable for $700 in gift cards or travel rewards at thankyou.com
  • Earn 10 points per $1 spent on Hotels, Car Rentals, and Attractions booked on CitiTravel.com.
  • Earn 3 points per $1 on Air Travel and Other Hotel Purchases, at Restaurants, Supermarkets, Gas and EV Charging Stations.
  • Earn 1 Point per $1 spent on all other purchases
  • $100 Annual Hotel Benefit: Once per calendar year, enjoy $100 off a single hotel stay of $500 or more (excluding taxes and fees) when booked through CitiTravel.com. Benefit applied instantly at time of booking.
  • No expiration and no limit to the amount of points you can earn with this card
  • No Foreign Transaction Fees on purchases
Financial Snapshot
  • APR: 21.24%- 29.24% Variable APR
  • Foreign Transaction Fees: None

If you want a travel-focused credit card then you should consider the Citi Strata Premier card. The card offers 3x points per $1 spent at restaurants, gas stations, EV charging stations, supermarkets, air travel, and hotels.

It also offers perks like an annual hotel savings benefit, no foreign transaction fees, and access to all of Citi’s transfer partners. With a reasonable annual fee, the Citi Strata Premier card is an excellent option for people starting their points journey.

Read more in our comparison of the Citi Custom Cash card vs. Citi Strata Premier card.

Chase Freedom Flex℠ Card

Chase Freedom Flex℠
U.P. Rating 
The rating for this card has been determined by our own industry experts who know the in's and out's of credit card products. Bonuses, rewards as well as rates and fees are all taken into account. Compensation from the issuer does not affect our rating. We only recommend products we either use ourselves or endorse.

The Freedom Flex card is an excellent no-annual-fee card that still earns big with 5% cash-back on travel and other bonus categories.

Learn More(at Chase's secure site)
The Freedom Flex card is an excellent no-annual-fee card that still earns big with 5% cash-back on travel and other bonus categories.
Earn a $200 bonus after you spend $500 on purchases in your first 3 months from account opening.
$200
$0
0% Intro APR for 15 months from account opening on purchases and balance transfers, then a variable APR of 20.49%-29.24%.
Upgraded Points credit ranges are a variation of FICO®Score 8, one of many types of credit scores lenders may use when considering your credit cardapplication.
Good to Excellent (670-850)

The Chase Freedom Flex℠ sure does pack quite a punch — especially for a no-annual-fee card.

The Freedom Flex card is an incredible option for those looking for a well-rounded cash-back card, or a powerful point-earner when paired with a premium card in the Ultimate Rewards family.

Pros
  • 0% Intro APR for 15 months from account opening on purchases and balance transfers, then a variable APR of 20.49%-29.24%.
  • Powerful cash-back earner: 5% back on quarterly categories and travel purchases through Chase Ultimate Rewards, 3% back on dining and drugstore purchases, and 1% back on all other purchases
  • No annual fee
Cons
    • 3% foreign transaction fees in U.S. dollars
  • Earn a $200 Bonus after you spend $500 on purchases in your first 3 months from account opening.
  • 5% cash back on up to $1,500 in combined purchases in bonus categories each quarter you activate. Enjoy new 5% categories each quarter!
  • 5% cash back on travel purchased through Chase Ultimate Rewards®, our premier rewards program that lets you redeem rewards for cash back, travel, gift cards and more
  • 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and unlimited 1% cash back on all other purchases.
  • No minimum to redeem for cash back. You can choose to receive a statement credit or direct deposit into most U.S. checking and savings accounts. Cash Back rewards do not expire as long as your account is open!
  • 0% Intro APR for 15 months from account opening on purchases and balance transfers, then a variable APR of 20.49%-29.24%.
  • No annual fee - You won't have to pay an annual fee for all the great features that come with your Freedom Flex℠ card
  • Keep tabs on your credit health - Chase Credit Journey helps you monitor your credit with free access to your latest score, real-time alerts, and more.
  • Member FDIC
Financial Snapshot
  • APR: 0% Intro APR for 15 months from account opening on purchases and balance transfers, then a variable APR of 20.49%-29.24%.
  • Foreign Transaction Fees: None
Rewards Center

Chase Ultimate Rewards

If you’re mainly interested in earning cash-back, but like the rewards setup of the Citi Custom Cash card, then you’ll also like the Chase Freedom Flex card.

The Freedom Flex card earns 5% back on up to $1,500 in combined purchases on rotating quarterly bonus categories like gas, grocery stores, and dining. Plus, it earns 5% back on travel purchased through Chase Travel and 3% back on dining and drugstore purchases.

There is no annual fee, and cardholders get benefits like cell phone protection, purchase protection, and extended warranty protection.


We’ve compared the Citi Custom Cash card to other popular cards:

The information regarding the Citi Custom Cash® Card was independently collected by Upgraded Points and not provided nor reviewed by the issuer.
The information regarding the Citi Double Cash® Card was independently collected by Upgraded Points and not provided nor reviewed by the issuer.
The information for the Citi Prestige® Card has been collected independently by Upgraded Points and not provided nor reviewed by the issuer.
The information regarding the Chase Freedom Flex℠ was independently collected by Upgraded Points and not provided nor reviewed by the issuer.
The information regarding the Citi Strata Premier℠ Card was independently collected by Upgraded Points and not provided nor reviewed by the issuer.

Frequently Asked Questions

Is the Citi Custom Cash card worth it?

If you’re looking for a cash-back card without an annual fee that offers a capped 5% cash-back on the category that you spend the most money on each month (there are 10 different categories), then, yes, the Citi Custom Cash card would be worth it to you.

Those who can meet the $500 category threshold for 5% cash-back can earn up to $300 in cash-back each year — which is pretty exceptional for a card with no annual fee.

Does the Citi Custom Cash card have an annual fee?

No, the Citi Custom Cash card does not charge an annual fee.

Does the Citi Custom Cash card charge foreign transaction fees?

Yes, the Citi Custom Cash card charges a 3% foreign transaction fee, so you should choose another card to use when you travel outside of the U.S.

What are the categories on the Citi Custom Cash card?

You’ll earn 5% back, on up to $500 in spend per month, on one of the following categories:

  • Drugstores
  • Fitness clubs
  • Gas stations
  • Grocery stores
  • Home improvement stores
  • Live entertainment
  • Restaurants
  • Select streaming services
  • Select transit
  • Select travel

What credit score do you need to be approved for the Citi Custom Cash card?

There is no set credit score that will guarantee an approval for the Citi Custom Cash card, as multiple factors are taken into consideration when you apply for a new card.

But assuming you have a credit score that is 700 or better, you should have a high chance of being approved for the Citi Custom Cash card.

Jarrod West's image

About Jarrod West

Boasting a portfolio of over 20 cards, Jarrod has been an expert in the points and miles space for over 6 years. He earns and redeems over 1 million points per year and his work has been featured in outlets like The New York Times.

DMCA.com Protection Status